Table of Contents
1 Report Outline 9
1.1 Research Objective 9
1.2 Market Definition and Scope 9
1.3 Report Assumptions and Methodology 10
2 Market Snapshot 12
2.1 Executive Summary 12
2.2 Related Markets 13
2.2.1 Digital Transformation 13
2.2.2 Artificial Intelligence 13
3 Market Outlook 15
3.1 Market Evolution 15
3.2 Market Trends and Impact 17
3.3 Market Dynamics 18
3.3.1 Drivers 18
3.3.1.1 Increasing number of digital platforms 18
3.3.1.2 Need for optimum customer journey 19
3.3.2 Restraints 19
3.3.2.1 Disillusioned existing omni-channel strategies 19
3.3.2.2 Data security and privacy concern 20
3.3.3 Opportunities 20
3.3.3.1 Account-based marketing 20
3.3.3.2 Robust and efficient business processes 20
3.3.4 DRO - Impact Analysis 21
4 Market Characteristics 22
4.1 Innovation Spotlight 22
4.2 Best Practices and Regulations 22
5 Components: Market Size & Analysis 24
5.1 Overview 24
5.2 DXE Ecosystem and Key Trends 24
6 Tools: Market Size & Analysis 26
6.1 Overview 26
6.2 Software 27
6.2.1 Customer Intelligence 28
6.2.2 Data Governance 29
6.2.3 Process Automation 30
6.2.4 Intelligent Apps and Recommendation Engine 31
6.2.5 Others 31
6.3 Hardware 32
6.3.1 Camera 33
6.3.2 Sensor Unit 33
6.3.3 Smart Digital Display 34
6.3.4 Others 34
7 Services: Market Size & Analysis 35
7.1 Overview 35
7.2 Training and Consulting 36
7.3 Support and Maintenance 36
7.4 Deployment and Integration 37
8 Application Area: Market Size & Analysis 38
8.1 Overview 38
8.2 Retail 39
8.2.1 Personalized Marketing 40
8.2.2 Pricing Optimization 40
8.2.3 Fraud Detection and Risk Assessment 41
8.3 Transportation and Logistics 42
8.3.1 Demand Responsive Transport 43
8.3.2 Automated Emergency and Incident Management 43
8.3.3 Driver and Passenger Assistance 43
8.4 BFSI 44
8.4.1 Personalised Recommendation 45
8.4.2 Fraud Detection and Risk Assessment 45
8.4.3 Digital Assistance 46
8.5 Telecom 46
8.5.1 Personalized Services 47
8.5.2 Risk Assessment 48
8.6 Healthcare 48
8.6.1 Personalized Patient Monitoring and Treatment 49
8.6.2 Digital Assistance 50
8.6.3 Medical Records Management and Security 50
9 Regions 51
9.1 Overview 51
9.2 North America 52
9.2.1 North America: DXE market overview 53
9.2.2 Market Analysis 53
9.2.2.1 North America DXE market analysis by components 54
9.2.2.1.1 Software 54
9.2.2.1.2 Hardware 55
9.2.2.1.3 Services 55
9.2.2.2 North America DXE market analysis by application areas 55
9.3 Europe' Middle East' and Africa (EMEA) 56
9.3.1 EMEA: DXE market overview 57
9.3.1.1 Europe: DXE market overview 57
9.3.1.2 Rest of EMEA: DXE market overview 58
9.3.2 Market Analysis 58
9.3.2.1 EMEA DXE market analysis by components 59
9.3.2.1.1 Software 59
9.3.2.1.2 Hardware 60
9.3.2.1.3 Services 60
9.3.2.2 EMEA DXE market analysis by application areas 60
9.4 Asia Pacific (APAC) 62
9.4.1 APAC: DXE market overview 63
9.4.1.1 APAC: DXE market overview 63
9.4.2 Market Analysis 64
9.4.2.1 APAC DXE market analysis by components 64
9.4.2.1.1 Software 65
9.4.2.1.2 Hardware 65
9.4.2.1.3 Services 66
9.4.2.2 APAC DXE market analysis by application areas 66
10 Competitive Landscape 68
11 Companies to watch for 69
11.1 Adobe 69
11.1.1 Overview 69
11.1.2 Geographic Presence 70
11.1.3 Offerings 70
11.1.4 Recent Developments 71
11.2 Salesforce 72
11.2.1 Overview 72
11.2.2 Geographic Presence 72
11.2.3 Offerings 73
11.2.4 Recent Developments 73
11.3 IBM 74
11.3.1 Overview 74
11.3.2 Geographic Presence 74
11.3.3 Offerings 75
11.3.4 Recent Developments 75
11.4 Oracle 76
11.4.1 Overview 76
11.4.2 Geographic Presence 76
11.4.3 Offerings 77
11.4.4 Recent Developments 77
11.5 SAP 78
11.5.1 Overview 78
11.5.2 Geographic Presence 78
11.5.3 Offerings 79
11.5.4 Recent Developments 79
12 Key Innovators 80
12.1 Sitecore 80
12.1.1 Overview 80
12.1.2 Offerings 80
12.2 Episerver 81
12.2.1 Overview 81
12.2.2 Offerings 81
13 Annexure 82
13.1 Acronyms 82
13.2 Additional Available Customizations 83