1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 27
2.5 Porters Fiver Forces Analysis 30
3 Segmentation of Northeastern U.S. Market by Platform 34
3.1 Market Overview by Platform 34
3.2 Northeastern U.S. Mobile Advertising Market 2015-2026 37
3.3 Northeastern U.S. Desktop Advertising Market 2015-2026 41
3.4 Northeastern U.S. Market of Digital Advertising via Other Digital Platforms 2015-2026 42
4 Segmentation of Northeastern U.S. Market by Ad Format 43
4.1 Market Overview by Ad Format 43
4.2 Northeastern U.S. Digital Display Ad Market 2015-2026 46
4.3 Northeastern U.S. Internet Paid Search Ad Market 2015-2026 48
4.4 Northeastern U.S. Social Media Ad Market 2015-2026 50
4.5 Northeastern U.S. Online Video Ad Market 2015-2026 52
4.6 Northeastern U.S. Market of Other Digital Ad Formats 2015-2026 54
5 Segmentation of Northeastern U.S. Market by Industry Vertical 56
5.1 Market Overview by Industry Vertical 56
5.2 Northeastern U.S. Digital Advertising Market for Media and Entertainment 2015-2026 59
5.3 Northeastern U.S. Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 61
5.4 Northeastern U.S. Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 62
5.5 Northeastern U.S. Digital Advertising Market for Telecommunication IT Sector 2015-2026 64
5.6 Northeastern U.S. Digital Advertising Market for Travel Industry 2015-2026 65
5.7 Northeastern U.S. Digital Advertising Market for Healthcare Sector 2015-2026 66
5.8 Northeastern U.S. Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 67
5.9 Northeastern U.S. Digital Advertising Market for Transportation and Logistics 2015-2026 68
5.10 Northeastern U.S. Digital Advertising Market for Energy, Power, and Utilities 2015-2026 69
5.11 Northeastern U.S. Digital Advertising Market for Other Industries 2015-2026 70
6 Northeastern U.S. Market 2015-2026 by State 71
6.1 Overview of Northeastern U.S. Market 71
6.2 Connecticut 74
6.3 Delaware 75
6.4 Maryland 76
6.5 Massachusetts 77
6.6 New Hampshire 78
6.7 New Jersey 79
6.8 New York 80
6.9 Pennsylvania 81
6.10 Rhode Island 82
6.11 Vermont 83
6.12 Washington, D.C. 84
7 Competitive Landscape 85
7.1 Overview of Key Vendors 85
7.2 Company Profiles 89
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Facebook Inc. 93
Google, Inc. 94
Microsoft Corporation 95
Nokia 96
Sina 97
Twitter 98
Verizon 99
Yahoo! Inc. 100
8 Investing in Northeastern U.S. Market: Risk Assessment and Management 101
8.1 Risk Evaluation of Northeastern U.S. Market 101
8.2 Critical Success Factors (CSFs) 104
RELATED REPORTS AND PRODUCTS 107