Table 1. Snapshot of Northeastern U.S. Digital Advertising Market, 2019-2026 17
Table 2. Main Product Trends and Market Opportunities in Northeastern U.S. Digital Advertising Market 27
Table 3. Northeastern U.S. Digital Advertising Market by Platform, 2015-2026, $ bn 35
Table 4. Northeastern U.S. Mobile Advertising Market by Channel, 2015-2026, $ bn 38
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 39
Table 6. Northeastern U.S. Digital Advertising Market by Ad Format, 2015-2026, $ bn 44
Table 7. Northeastern U.S. Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 47
Table 8. Northeastern U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 57
Table 9. Northeastern U.S. Digital Advertising Market by State, 2015-2026, $ mn 73
Table 10. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 87
Table 11. Amazon: Company Snapshot 89
Table 12. Amazon: Business Segmentation 89
Table 13. Amazon: Product Portfolio 90
Table 14. Amazon: Revenue, 2016-2018, $ mn 90
Table 15. Amazon: Recent Developments 90
Table 16. Risk Evaluation for Investing in Northeastern U.S. Market, 2019-2026 102
Table 17. Critical Success Factors and Key Takeaways 105

LIST OF FIGURE

Figure 1. Research Method Flow Chart 9
Figure 2. Breakdown of Primary Research 12
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 4. Northeastern U.S. Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 5. Northeastern U.S. Digital Advertising Market by Revenue, 2015-2026, $ bn 19
Figure 6. Primary Drivers and Impact Factors of Northeastern U.S. Digital Advertising Market 20
Figure 7. Primary Restraints and Impact Factors of Northeastern U.S. Digital Advertising Market 23
Figure 8. Porters Fiver Forces Analysis of Northeastern U.S. Digital Advertising Market 30
Figure 9. Breakdown of Northeastern U.S. Digital Advertising Market by Platform, 2019-2026, % of Revenue 35
Figure 10. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 36
Figure 11. Northeastern U.S. Mobile Advertising Market, 2015-2026, $ bn 38
Figure 12. Global Mobile Internet Users, 2019-2022, billion 39
Figure 13. Comparison of Mobile Web and Mobile In-App 40
Figure 14. Northeastern U.S. Desktop Advertising Market, 2015-2026, $ bn 41
Figure 15. Northeastern U.S. Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 42
Figure 16. Breakdown of Northeastern U.S. Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 44
Figure 17. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 45
Figure 18. Northeastern U.S. Digital Display Ad Market, 2015-2026, $ bn 47
Figure 19. Northeastern U.S. Internet Paid Search Advertising Market, 2015-2026, $ bn 49
Figure 20. Northeastern U.S. Social Media Advertising Market, 2015-2026, $ bn 51
Figure 21. Northeastern U.S. Online Video Advertising Market, 2015-2026, $ bn 53
Figure 22. Northeastern U.S. Market of Other Digital Ad Formats, 2015-2026, $ bn 55
Figure 23. Breakdown of Northeastern U.S. Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 57
Figure 24. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 58
Figure 25. Northeastern U.S. Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 60
Figure 26. Northeastern U.S. Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 61
Figure 27. Northeastern U.S. Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 63
Figure 28. Northeastern U.S. Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 64
Figure 29. Northeastern U.S. Digital Advertising Market for Travel Industry, 2015-2026, $ bn 65
Figure 30. Northeastern U.S. Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 66
Figure 31. Northeastern U.S. Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 67
Figure 32. Northeastern U.S. Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 68
Figure 33. Northeastern U.S. Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 69
Figure 34. Northeastern U.S. Digital Advertising Market for Other Industries, 2015-2026, $ bn 70
Figure 35. Breakdown of Northeastern U.S. Digital Advertising Market by State, 2019 and 2026, % of Revenue 72
Figure 36. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by State, Value ($ mn) and Share (%) 73
Figure 37. Connecticut Digital Advertising Market by Revenue, 2015-2026, $ mn 74
Figure 38. Delaware Digital Advertising Market by Revenue, 2015-2026, $ mn 75
Figure 39. Maryland Digital Advertising Market by Revenue, 2015-2026, $ mn 76
Figure 40. Massachusetts Digital Advertising Market by Revenue, 2015-2026, $ mn 77
Figure 41. New Hampshire Digital Advertising Market by Revenue, 2015-2026, $ mn 78
Figure 42. New Jersey Digital Advertising Market by Revenue, 2015-2026, $ mn 79
Figure 43. New York Digital Advertising Market by Revenue, 2015-2026, $ mn 80
Figure 44. Pennsylvania Digital Advertising Market by Revenue, 2015-2026, $ mn 81
Figure 45. Rhode Island Digital Advertising Market by Revenue, 2015-2026, $ mn 82
Figure 46. Vermont Digital Advertising Market by Revenue, 2015-2026, $ mn 83
Figure 47. Washington, D.C. Digital Advertising Market by Revenue, 2015-2026, $ mn 84
Figure 48. Growth Stage of Northeastern U.S. Digital Advertising Industry over the Forecast Period 85