1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porters Fiver Forces Analysis 35
3 Segmentation of Asia Pacific Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Asia Pacific Mobile Advertising Market 2018-2031 42
3.3 Asia Pacific Desktop Advertising Market 2018-2031 46
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2018-2031 47
4 Segmentation of Asia Pacific Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Asia Pacific Digital Display Ad Market 2018-2031 51
4.3 Asia Pacific Internet Paid Search Ad Market 2018-2031 53
4.4 Asia Pacific Social Media Ad Market 2018-2031 55
4.5 Asia Pacific Online Video Ad Market 2018-2031 57
4.6 Asia Pacific Market of Other Digital Ad Formats 2018-2031 59
5 Segmentation of Asia Pacific Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Asia Pacific Digital Advertising Market for Other Industries 2018-2031 75
6 Asia-Pacific Market 2018-2031 by Country 77
6.1 Overview of Asia-Pacific Market 77
6.2 Japan 80
6.3 China 82
6.4 Indonesia 85
6.5 Australia 87
6.6 South Korea 89
6.7 Rest of APAC Region 91
7 Competitive Landscape 93
7.1 Overview of Key Vendors 93
7.2 Company Profiles 97
Alibaba 97
Amazon 99
Apple Inc. 104
Applovin Corporation 108
Baidu 110
Facebook Inc. 113
Google LLC 116
Microsoft Corporation 121
Nokia Corporation 125
Sina Corporation 128
Tencent 130
Twitter 134
Verizon 137
Yahoo! Inc. 140
8 Investing in Asia Pacific Market: Risk Assessment and Management 142
8.1 Risk Evaluation of Asia Pacific Market 142
8.2 Critical Success Factors (CSFs) 145
RELATED REPORTS AND PRODUCTS 148