List of Tables:

Table 1. Snapshot of Asia Pacific Digital Advertising Market in Balanced Perspective, 2021-2031 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market 32
Table 4. Asia Pacific Digital Advertising Market by Platform, 2018-2031, $ bn 40
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2018-2031, $ bn 43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2018-2031, $ bn 49
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 52
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 62
Table 10. APAC Digital Advertising Market by Country, 2018-2031, $ bn 78
Table 11. Japan Digital Advertising Market by Platform, 2018-2031, $ bn 81
Table 12. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn 81
Table 13. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 81
Table 14. China Digital Advertising Market by Platform, 2018-2031, $ bn 84
Table 15. China Digital Advertising Market by Ad Format, 2018-2031, $ bn 84
Table 16. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 84
Table 17. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn 86
Table 18. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn 86
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 86
Table 20. Australia Digital Advertising Market by Platform, 2018-2031, $ bn 88
Table 21. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn 88
Table 22. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 88
Table 23. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn 90
Table 24. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn 90
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 90
Table 26. Digital Advertising Market in Rest of APAC by Country, 2018-2031, $ bn 92
Table 27. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 95
Table 28. Alibaba: Company Snapshot 97
Table 29. Alibaba: Business Segmentation 97
Table 30. Alibaba: Product Portfolio 98
Table 31. Alibaba: Revenue, 2018-2020, $ mn 98
Table 32. Amazon: Company Snapshot 99
Table 33. Amazon: Business Segmentation 100
Table 34. Amazon: Product Portfolio 102
Table 35. Amazon: Revenue, 2018-2020, $ mn 102
Table 36. Amazon: Recent Developments 103
Table 37. Apple Inc.: Company Snapshot 104
Table 38. Apple Inc.: Business Segmentation 105
Table 39. Apple Inc.: Product Portfolio 106
Table 40. Apple Inc.: Revenue, 2018-2020, $ mn 106
Table 41. Apple Inc.: Recent Developments 107
Table 42. Applovin Corporation: Company Snapshot 108
Table 43. Baidu: Company Snapshot 110
Table 44. Baidu: Business Segmentation 111
Table 45. Baidu: Product Portfolio 111
Table 46. Baidu: Revenue, 2018-2020, $ bn 111
Table 47. Baidu: Recent Developments 112
Table 48. Facebook Inc.: Company Snapshot 113
Table 49. Facebook Inc.: Business Segmentation 114
Table 50. Facebook Inc.: Product Portfolio 114
Table 51. Facebook Inc.: Revenue, 2018-2020, $ bn 115
Table 52. Facebook Inc.: Recent Developments 115
Table 53. Google LLC: Company Snapshot 116
Table 54. Google LLC: Product Portfolio 118
Table 55. Google LLC: Revenue, 2018-2020, $ bn 119
Table 56. Google LLC: Recent Developments 119
Table 57. Microsoft Corporation: Company Snapshot 121
Table 58. Microsoft Corporation: Business Segmentation 122
Table 59. Microsoft Corporation: Product Portfolio 122
Table 60. Microsoft Corporation: Revenue, 2018-2020, $ bn 123
Table 61. Microsoft Corporation: Recent Developments 123
Table 62. Nokia Corporation: Company Snapshot 125
Table 63. Nokia Corporation: Business Segmentation 126
Table 64. Nokia Corporation: Product Portfolio 126
Table 65. Nokia Corporation: Revenue, 2018-2020, $ bn 127
Table 66. Nokia Corporation: Recent Developments 127
Table 67. Sina Corporation: Company Snapshot 128
Table 68. Sina Corporation: Business Segmentation 129
Table 69. Sina Corporation: Product Portfolio 129
Table 70. Sina Corporation: Revenue, 2016-2018, $ bn 129
Table 71. Tencent Holdings Limited: Company Snapshot 130
Table 72. Tencent Holdings Limited: Business Segmentation 131
Table 73. Tencent Holdings Limited: Product Portfolio 132
Table 74. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 132
Table 75. Tencent Holdings Limited: Recent Developments 133
Table 76. Twitter, Inc.: Company Snapshot 134
Table 77. Twitter, Inc.: Business Segmentation 134
Table 78. Twitter, Inc.: Product Portfolio 135
Table 79. Twitter, Inc.: Revenue, 2018-2020, $ bn 135
Table 80. Twitter, Inc.: Recent Developments 136
Table 81. Verizon: Company Snapshot 137
Table 82. Verizon: Business Segmentation 138
Table 83. Verizon: Product Portfolio 138
Table 84. Verizon: Revenue, 2018-2020, $ bn 138
Table 85. Verizon: Recent Developments 139
Table 86. Yahoo! Inc.: Company Snapshot 140
Table 87. Yahoo! Inc.: Product Portfolio 141
Table 88. Yahoo! Inc.: Revenue, 2014-2016, $ bn 141
Table 89. Risk Evaluation for Investing in Asia Pacific Market, 2021-2031 143
Table 90. Critical Success Factors and Key Takeaways 146

LIST OF FIGURE

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 18
Figure 4. Asia Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn 20
Figure 5. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2018-2031, % Revenue 21
Figure 6. Impact of COVID-19 on Business 24
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market 26
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market 29
Figure 9. Porters Fiver Forces Analysis of Asia Pacific Digital Advertising Market 35
Figure 10. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2021-2031, % of Revenue 40
Figure 11. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41
Figure 12. Asia Pacific Mobile Advertising Market, 2018-2031, $ bn 43
Figure 13. Asia Pacific Mobile Internet Users, 2018-2022, billion 44
Figure 14. Comparison of Mobile Web and Mobile In-App 45
Figure 15. Asia Pacific Desktop Advertising Market, 2018-2031, $ bn 46
Figure 16. Asia Pacific Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 47
Figure 17. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 49
Figure 18. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50
Figure 19. Asia Pacific Digital Display Ad Market, 2018-2031, $ bn 52
Figure 20. Asia Pacific Internet Paid Search Advertising Market, 2018-2031, $ bn 54
Figure 21. World Social Media Users, Oct 2021 56
Figure 22. Asia Pacific Social Media Advertising Market, 2018-2031, $ bn 56
Figure 23. Asia Pacific Online Video Advertising Market, 2018-2031, $ bn 58
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2018-2031, $ bn 60
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 62
Figure 26. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 65
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 66
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 68
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 69
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2018-2031, $ bn 70
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 71
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 72
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 73
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 75
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2018-2031, $ bn 75
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue 78
Figure 38. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 79
Figure 39. Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn 80
Figure 40. Digital Advertising Market in China by Revenue, 2018-2031, $ bn 82
Figure 41. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn 85
Figure 42. Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn 87
Figure 43. Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn 89
Figure 44. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn 91
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period 93