1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porters Fiver Forces Analysis 35
3 Segmentation of Southeast Asia Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Southeast Asia Mobile Advertising Market 2018-2031 42
3.3 Southeast Asia Desktop Advertising Market 2018-2031 46
3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2018-2031 47
4 Segmentation of Southeast Asia Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Southeast Asia Digital Display Ad Market 2018-2031 51
4.3 Southeast Asia Internet Paid Search Ad Market 2018-2031 53
4.4 Southeast Asia Social Media Ad Market 2018-2031 55
4.5 Southeast Asia Online Video Ad Market 2018-2031 57
4.6 Southeast Asia Market of Other Digital Ad Formats 2018-2031 59
5 Segmentation of Southeast Asia Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Southeast Asia Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Southeast Asia Digital Advertising Market for Other Industries 2018-2031 75
6 Southeast Asia Market 2018-2031 by Country/Region 76
6.1 Overview of Southeast Asia Market 76
6.2 Indonesia 79
6.3 Thailand 82
6.4 Philippines 84
6.5 Malaysia 86
6.6 Singapore 88
6.7 Vietnam 90
6.8 Taiwan 92
6.9 Rest of Southeast Asia Region 94
7 Competitive Landscape 95
7.1 Overview of Key Vendors 95
7.2 Company Profiles 99
Alibaba 99
Amazon 101
Apple Inc. 106
Applovin Corporation 110
Baidu 112
Facebook Inc. 115
Google LLC 118
Microsoft Corporation 123
Nokia Corporation 127
Sina Corporation 130
Tencent 132
Twitter 136
Verizon 139
Yahoo! Inc. 142
8 Investing in Southeast Asia Market: Risk Assessment and Management 144
8.1 Risk Evaluation of Southeast Asia Market 144
8.2 Critical Success Factors (CSFs) 147
RELATED REPORTS AND PRODUCTS 150