List of Tables:

Table 1. Snapshot of Southeast Asia Digital Advertising Market in Balanced Perspective, 2021-2031 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. Share of Digital Ad in Total Ad Spend in Selected SEA Countries, 2015-2020, % 28
Table 4. Main Product Trends and Market Opportunities in Southeast Asia Digital Advertising Market 32
Table 5. Southeast Asia Digital Advertising Market by Platform, 2018-2031, $ mn 40
Table 6. Southeast Asia Mobile Advertising Market by Channel, 2018-2031, $ mn 43
Table 7. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 8. Southeast Asia Digital Advertising Market by Ad Format, 2018-2031, $ mn 49
Table 9. Southeast Asia Display Digital Ad Market by Purchase Method, 2018-2031, $ mn 52
Table 10. Southeast Asia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 62
Table 11. Southeast Asia Digital Advertising Market by Country/Region, 2018-2031, $ mn 77
Table 12. Indonesia Digital Advertising Market by Platform, 2018-2031, $ mn 80
Table 13. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ mn 80
Table 14. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 81
Table 15. Thailand Digital Advertising Market by Platform, 2018-2031, $ mn 83
Table 16. Thailand Digital Advertising Market by Ad Format, 2018-2031, $ mn 83
Table 17. Thailand Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 83
Table 18. Philippines Digital Advertising Market by Platform, 2018-2031, $ mn 85
Table 19. Philippines Digital Advertising Market by Ad Format, 2018-2031, $ mn 85
Table 20. Philippines Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 85
Table 21. Malaysia Digital Advertising Market by Platform, 2018-2031, $ mn 87
Table 22. Malaysia Digital Advertising Market by Ad Format, 2018-2031, $ mn 87
Table 23. Malaysia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 87
Table 24. Singapore Digital Advertising Market by Platform, 2018-2031, $ mn 89
Table 25. Singapore Digital Advertising Market by Ad Format, 2018-2031, $ mn 89
Table 26. Singapore Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 89
Table 27. Vietnam Digital Advertising Market by Platform, 2018-2031, $ mn 91
Table 28. Vietnam Digital Advertising Market by Ad Format, 2018-2031, $ mn 91
Table 29. Vietnam Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 91
Table 30. Taiwan Digital Advertising Market by Platform, 2018-2031, $ mn 93
Table 31. Taiwan Digital Advertising Market by Ad Format, 2018-2031, $ mn 93
Table 32. Taiwan Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 93
Table 33. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 97
Table 34. Alibaba: Company Snapshot 99
Table 35. Alibaba: Business Segmentation 99
Table 36. Alibaba: Product Portfolio 100
Table 37. Alibaba: Revenue, 2018-2020, $ mn 100
Table 38. Amazon: Company Snapshot 101
Table 39. Amazon: Business Segmentation 102
Table 40. Amazon: Product Portfolio 104
Table 41. Amazon: Revenue, 2018-2020, $ mn 104
Table 42. Amazon: Recent Developments 105
Table 43. Apple Inc.: Company Snapshot 106
Table 44. Apple Inc.: Business Segmentation 107
Table 45. Apple Inc.: Product Portfolio 108
Table 46. Apple Inc.: Revenue, 2018-2020, $ mn 108
Table 47. Apple Inc.: Recent Developments 109
Table 48. Applovin Corporation: Company Snapshot 110
Table 49. Baidu: Company Snapshot 112
Table 50. Baidu: Business Segmentation 113
Table 51. Baidu: Product Portfolio 113
Table 52. Baidu: Revenue, 2018-2020, $ bn 113
Table 53. Baidu: Recent Developments 114
Table 54. Facebook Inc.: Company Snapshot 115
Table 55. Facebook Inc.: Business Segmentation 116
Table 56. Facebook Inc.: Product Portfolio 116
Table 57. Facebook Inc.: Revenue, 2018-2020, $ bn 117
Table 58. Facebook Inc.: Recent Developments 117
Table 59. Google LLC: Company Snapshot 118
Table 60. Google LLC: Product Portfolio 120
Table 61. Google LLC: Revenue, 2018-2020, $ bn 121
Table 62. Google LLC: Recent Developments 121
Table 63. Microsoft Corporation: Company Snapshot 123
Table 64. Microsoft Corporation: Business Segmentation 124
Table 65. Microsoft Corporation: Product Portfolio 124
Table 66. Microsoft Corporation: Revenue, 2018-2020, $ bn 125
Table 67. Microsoft Corporation: Recent Developments 125
Table 68. Nokia Corporation: Company Snapshot 127
Table 69. Nokia Corporation: Business Segmentation 128
Table 70. Nokia Corporation: Product Portfolio 128
Table 71. Nokia Corporation: Revenue, 2018-2020, $ bn 129
Table 72. Nokia Corporation: Recent Developments 129
Table 73. Sina Corporation: Company Snapshot 130
Table 74. Sina Corporation: Business Segmentation 131
Table 75. Sina Corporation: Product Portfolio 131
Table 76. Sina Corporation: Revenue, 2016-2018, $ bn 131
Table 77. Tencent Holdings Limited: Company Snapshot 132
Table 78. Tencent Holdings Limited: Business Segmentation 133
Table 79. Tencent Holdings Limited: Product Portfolio 134
Table 80. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 134
Table 81. Tencent Holdings Limited: Recent Developments 135
Table 82. Twitter, Inc.: Company Snapshot 136
Table 83. Twitter, Inc.: Business Segmentation 136
Table 84. Twitter, Inc.: Product Portfolio 137
Table 85. Twitter, Inc.: Revenue, 2018-2020, $ bn 137
Table 86. Twitter, Inc.: Recent Developments 138
Table 87. Verizon: Company Snapshot 139
Table 88. Verizon: Business Segmentation 140
Table 89. Verizon: Product Portfolio 140
Table 90. Verizon: Revenue, 2018-2020, $ bn 140
Table 91. Verizon: Recent Developments 141
Table 92. Yahoo! Inc.: Company Snapshot 142
Table 93. Yahoo! Inc.: Product Portfolio 143
Table 94. Yahoo! Inc.: Revenue, 2014-2016, $ bn 143
Table 95. Risk Evaluation for Investing in Southeast Asia Market, 2021-2031 145
Table 96. Critical Success Factors and Key Takeaways 148

LIST OF FIGURE

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 17
Figure 4. Southeast Asia Digital Advertising Market by Revenue, 2018-2031, $ mn 20
Figure 5. Impact of COVID-19 on Business 23
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Digital Advertising Market 25
Figure 7. Primary Restraints and Impact Factors of Southeast Asia Digital Advertising Market 29
Figure 8. Porters Fiver Forces Analysis of Southeast Asia Digital Advertising Market 35
Figure 9. Breakdown of Southeast Asia Digital Advertising Market by Platform, 2021-2031, % of Revenue 40
Figure 10. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Platform, Value ($ mn) and Share (%) 41
Figure 11. Southeast Asia Mobile Advertising Market, 2018-2031, $ mn 43
Figure 12. Global Mobile Internet Users, 2018-2022, billion 44
Figure 13. Comparison of Mobile Web and Mobile In-App 45
Figure 14. Southeast Asia Desktop Advertising Market, 2018-2031, $ mn 46
Figure 15. Southeast Asia Market of Digital Advertising via Other Platforms, 2018-2031, $ mn 47
Figure 16. Breakdown of Southeast Asia Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 49
Figure 17. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Ad Format, Value ($ mn) and Share (%) 50
Figure 18. Southeast Asia Digital Display Ad Market, 2018-2031, $ mn 52
Figure 19. Southeast Asia Internet Paid Search Advertising Market, 2018-2031, $ mn 54
Figure 20. Southeast Asia Social Media Advertising Market, 2018-2031, $ mn 56
Figure 21. Southeast Asia Online Video Advertising Market, 2018-2031, $ mn 58
Figure 22. Southeast Asia Market of Other Digital Ad Formats, 2018-2031, $ mn 60
Figure 23. Breakdown of Southeast Asia Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 62
Figure 24. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 63
Figure 25. Southeast Asia Digital Advertising Market for Media and Entertainment, 2018-2031, $ mn 65
Figure 26. Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ mn 66
Figure 27. Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ mn 68
Figure 28. Southeast Asia Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ mn 69
Figure 29. Southeast Asia Digital Advertising Market for Travel Industry, 2018-2031, $ mn 70
Figure 30. Southeast Asia Digital Advertising Market for Healthcare Sector, 2018-2031, $ mn 71
Figure 31. Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ mn 72
Figure 32. Southeast Asia Digital Advertising Market for Transportation and Logistics, 2018-2031, $ mn 73
Figure 33. Southeast Asia Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ mn 74
Figure 34. Southeast Asia Digital Advertising Market for Other Industries, 2018-2031, $ mn 75
Figure 35. Breakdown of Southeast Asia Digital Advertising Market by Country/Region, 2021 and 2031, % of Revenue 77
Figure 36. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Country/Region, Value ($ mn) and Share (%) 78
Figure 37. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ mn 80
Figure 38. Digital Advertising Market in Thailand by Revenue, 2018-2031, $ mn 82
Figure 39. Digital Advertising Market in Philippines by Revenue, 2018-2031, $ mn 84
Figure 40. Digital Advertising Market in Malaysia by Revenue, 2018-2031, $ mn 86
Figure 41. Digital Advertising Market in Singapore by Revenue, 2018-2031, $ mn 88
Figure 42. Digital Advertising Market in Vietnam by Revenue, 2018-2031, $ mn 90
Figure 43. Digital Advertising Market in Taiwan by Revenue, 2018-2031, $ mn 92
Figure 44. Digital Advertising Market in Rest of Southeast Asia by Revenue, 2018-2031, $ mn 94
Figure 45. Growth Stage of Southeast Asia Digital Advertising Industry over the Forecast Period 95