Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter?s Fiver Forces Analysis 26
3 Segmentation of Europe Market by Solution Format 30
3.1 Market Overview by Solution Format 30
3.2 Europe Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 33
3.3 Europe Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 35
3.4 Europe Market of Mobile Advertising via Content Delivery Solutions 2014-2025 36
3.5 Europe Market of Mobile Advertising via Integrated Solutions 2014-2025 37
3.6 Europe Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 38
3.7 Europe Market of Mobile Advertising via Other Solutions 2014-2025 39
4 Segmentation of Europe Market by Advertising Type 40
4.1 Market Overview by Advertising Type 40
4.2 Europe Mobile Search Advertising Market 2014-2025 44
4.3 Europe Mobile Display Advertising Market 2014-2025 46
4.4 Europe Mobile In-App Advertising Market 2014-2025 48
4.5 Europe Mobile In-Game Advertising Market 2014-2025 49
4.6 Europe Mobile Websites Advertising Market 2014-2025 50
4.7 Europe Mobile Messaging Advertising Market 2014-2025 51
4.8 Europe Mobile Video Advertising Market 2014-2025 52
4.9 Europe Market of Other Mobile Advertising Types 2014-2025 53
5 Segmentation of Europe Market by Industry Vertical 54
5.1 Market Overview by Industry Vertical 54
5.2 Europe Mobile Advertising Market for Media and Entertainment 2014-2025 57
5.3 Europe Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 59
5.4 Europe Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 60
5.5 Europe Mobile Advertising Market for Telecommunication IT Sector 2014-2025 62
5.6 Europe Mobile Advertising Market for Travel Industry 2014-2025 63
5.7 Europe Mobile Advertising Market for Healthcare Sector 2014-2025 64
5.8 Europe Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 65
5.9 Europe Mobile Advertising Market for Transportation and Logistics 2014-2025 66
5.10 Europe Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 67
5.11 Europe Mobile Advertising Market for Other Industries 2014-2025 68
6 Segmentation of Europe Market by Mobile Device 69
6.1 Market Overview by Mobile Device 69
6.2 Europe Mobile Advertising Market on Smartphones 2014-2025 72
6.3 Europe Mobile Advertising Market on Tablets 2014-2025 73
6.4 Europe Mobile Advertising Market on Laptops & Notebooks 2014-2025 74
6.4 Europe Mobile Advertising Market on Other Mobile Devices 2014-2025 75
7 European Market 2014-2025 by Country 76
7.1 Overview of European Market 76
7.2 Germany 79
7.3 UK 82
7.4 France 85
7.5 Spain 88
7.6 Italy 91
7.7 Rest of European Market 94
8 Competitive Landscape 95
8.1 Overview of Key Vendors 95
8.2 Company Profiles 98
9 Investing in Europe Market: Risk Assessment and Management 123
9.1 Risk Evaluation of Europe Market 123
9.2 Critical Success Factors (CSFs) 126
RELATED REPORTS AND PRODUCTS 129