List of Tables:
Table 1. Snapshot of Europe Mobile Advertising Market, 2018-2025 14
Table 2. Main Product Trends and Market Opportunities in Europe Mobile Advertising Market 23
Table 3. Europe Mobile Advertising Market by Solution Format, 2014-2025, $ bn 31
Table 4. Europe Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 42
Table 5. Europe Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 55
Table 6. Europe Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 70
Table 7. Europe Mobile Advertising Market by Country, 2014-2025, $ mn 77
Table 8. Germany Mobile Advertising Market by Solution Format, 2014-2025, $ bn 80
Table 9. Germany Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 80
Table 10. Germany Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 81
Table 11. Germany Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 81
Table 12. UK Mobile Advertising Market by Solution Format, 2014-2025, $ bn 83
Table 13. UK Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 83
Table 14. UK Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 84
Table 15. UK Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 84
Table 16. France Mobile Advertising Market by Solution Format, 2014-2025, $ bn 86
Table 17. France Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 86
Table 18. France Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 87
Table 19. France Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 87
Table 20. Spain Mobile Advertising Market by Solution Format, 2014-2025, $ bn 89
Table 21. Spain Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 89
Table 22. Spain Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 90
Table 23. Spain Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 90
Table 24. Italy Mobile Advertising Market by Solution Format, 2014-2025, $ bn 92
Table 25. Italy Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 92
Table 26. Italy Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 93
Table 27. Italy Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 93
Table 28. Risk Evaluation for Investing in Europe Market, 2018-2025 124
Table 29. Critical Success Factors and Key Takeaways 127
LIST OF FIGURE
List of Figures:
Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 13
Figure 4. Europe Mobile Advertising Market by Revenue, 2014-2025, $ bn 16
Figure 5. Primary Drivers and Impact Factors of Europe Mobile Advertising Market 17
Figure 6. Primary Restraints and Impact Factors of Europe Mobile Advertising Market 20
Figure 7. Porter?s Fiver Forces Analysis of Europe Mobile Advertising Market 26
Figure 8. Breakdown of Europe Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 31
Figure 9. Contribution to Europe 2019-2025 Cumulative Revenue by Solution Format, Value ($ bn) and Share (%) 32
Figure 10. Europe Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, $ bn 34
Figure 11. Europe Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, $ bn 35
Figure 12. Europe Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, $ bn 36
Figure 13. Europe Market of Mobile Advertising via Integrated Solutions, 2014-2025, $ bn 37
Figure 14. Europe Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, $ bn 39
Figure 15. Europe Market of Mobile Advertising via Other Solutions, 2014-2025, $ bn 40
Figure 16. Breakdown of Europe Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 42
Figure 17. Contribution to Europe 2019-2025 Cumulative Revenue by Advertising Type, Value ($ bn) and Share (%) 43
Figure 18. Europe Mobile Search Advertising Market, 2014-2025, $ bn 45
Figure 19. Europe Mobile Display Advertising Market, 2014-2025, $ bn 47
Figure 20. Europe Mobile In-App Advertising Market, 2014-2025, $ bn 48
Figure 21. Europe Mobile In-Game Advertising Market, 2014-2025, $ bn 49
Figure 22. Europe Mobile Websites Advertising Market, 2014-2025, $ bn 50
Figure 23. Europe Mobile Messaging Advertising Market, 2014-2025, $ bn 51
Figure 24. Europe Mobile Video Advertising Market, 2014-2025, $ bn 52
Figure 25. Europe Market of Other Mobile Advertising Types, 2014-2025, $ bn 53
Figure 26. Breakdown of Europe Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 55
Figure 27. Contribution to Europe 2019-2025 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 56
Figure 28. Europe Mobile Advertising Market for Media and Entertainment, 2014-2025, $ bn 58
Figure 29. Europe Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, $ bn 59
Figure 30. Europe Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, $ bn 61
Figure 31. Europe Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, $ bn 62
Figure 32. Europe Mobile Advertising Market for Travel Industry, 2014-2025, $ bn 63
Figure 33. Europe Mobile Advertising Market for Healthcare Sector, 2014-2025, $ bn 64
Figure 34. Europe Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, $ bn 65
Figure 35. Europe Mobile Advertising Market for Transportation and Logistics, 2014-2025, $ bn 66
Figure 36. Europe Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, $ bn 67
Figure 37. Europe Mobile Advertising Market for Other Industries, 2014-2025, $ bn 68
Figure 38. Breakdown of Europe Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 70
Figure 39. Contribution to Europe 2019-2025 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 71
Figure 40. Europe Smartphone-based Mobile Advertising Market, 2014-2025, $ bn 72
Figure 41. Europe Mobile Advertising Market on Tablets, 2014-2025, $ bn 73
Figure 42. Europe Mobile Advertising Market on Laptops & Notebooks, 2014-2025, $ bn 74
Figure 43. Europe Mobile Advertising Market on Other Mobile Devices, 2014-2025, $ bn 75
Figure 44. Breakdown of European Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 77
Figure 45. Contribution to Europe 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 78
Figure 46. Mobile Advertising Market in Germany by Revenue, 2014-2025, $ mn 79
Figure 47. Mobile Advertising Market in UK by Revenue, 2014-2025, $ mn 82
Figure 48. Mobile Advertising Market in France by Revenue, 2014-2025, $ mn 85
Figure 49. Mobile Advertising Market in Spain by Revenue, 2014-2025, $ mn 88
Figure 50. Mobile Advertising Market in Italy by Revenue, 2014-2025, $ mn 91
Figure 51. Mobile Advertising Market in Rest of Europe by Revenue, 2014-2025, $ mn 94
Figure 52. Growth Stage of Europe Mobile Advertising Industry over the Forecast Period 95
