Table of Contents
1 Soft Toys Market Overview
1.1 Product Overview and Scope of Soft Toys
1.2 Soft Toys Segment by Type
1.2.1 Global Soft Toys Production and CAGR (%) Comparison by Type (2015-2027)
1.2.2 The Market Profile of Plush Toys
1.2.3 The Market Profile of Cloth Toys
1.2.4 The Market Profile of Others
1.3 Global Soft Toys Segment by Application
1.3.1 Soft Toys Consumption (Sales) Comparison by Application (2015-2027)
1.3.2 The Market Profile of <3 Years Old
1.3.3 The Market Profile of 3-5 Years Old
1.3.4 The Market Profile of 5-8 Years Old
1.3.5 The Market Profile of 8-14 Years Old
1.3.6 The Market Profile of Others
1.4 Global Soft Toys Market by Region (2015-2027)
1.4.1 Global Soft Toys Market Size (Value) and CAGR (%) Comparison by Region (2015-2027)
1.4.2 United States Soft Toys Market Status and Prospect (2015-2027)
1.4.3 Europe Soft Toys Market Status and Prospect (2015-2027)
1.4.3.1 Germany Soft Toys Market Status and Prospect (2015-2027)
1.4.3.2 UK Soft Toys Market Status and Prospect (2015-2027)
1.4.3.3 France Soft Toys Market Status and Prospect (2015-2027)
1.4.3.4 Italy Soft Toys Market Status and Prospect (2015-2027)
1.4.3.5 Spain Soft Toys Market Status and Prospect (2015-2027)
1.4.3.6 Russia Soft Toys Market Status and Prospect (2015-2027)
1.4.3.7 Poland Soft Toys Market Status and Prospect (2015-2027)
1.4.4 China Soft Toys Market Status and Prospect (2015-2027)
1.4.5 Japan Soft Toys Market Status and Prospect (2015-2027)
1.4.6 India Soft Toys Market Status and Prospect (2015-2027)
1.4.7 Southeast Asia Soft Toys Market Status and Prospect (2015-2027)
1.4.7.1 Malaysia Soft Toys Market Status and Prospect (2015-2027)
1.4.7.2 Singapore Soft Toys Market Status and Prospect (2015-2027)
1.4.7.3 Philippines Soft Toys Market Status and Prospect (2015-2027)
1.4.7.4 Indonesia Soft Toys Market Status and Prospect (2015-2027)
1.4.7.5 Thailand Soft Toys Market Status and Prospect (2015-2027)
1.4.7.6 Vietnam Soft Toys Market Status and Prospect (2015-2027)
1.4.8 Central and South America Soft Toys Market Status and Prospect (2015-2027)
1.4.8.1 Brazil Soft Toys Market Status and Prospect (2015-2027)
1.4.8.2 Mexico Soft Toys Market Status and Prospect (2015-2027)
1.4.8.3 Colombia Soft Toys Market Status and Prospect (2015-2027)
1.4.9 Middle East and Africa Soft Toys Market Status and Prospect (2015-2027)
1.4.9.1 Saudi Arabia Soft Toys Market Status and Prospect (2015-2027)
1.4.9.2 United Arab Emirates Soft Toys Market Status and Prospect (2015-2027)
1.4.9.3 Turkey Soft Toys Market Status and Prospect (2015-2027)
1.4.9.4 Egypt Soft Toys Market Status and Prospect (2015-2027)
1.4.9.5 South Africa Soft Toys Market Status and Prospect (2015-2027)
1.4.9.6 Nigeria Soft Toys Market Status and Prospect (2015-2027)
1.5 Global Market Size (Value) of Soft Toys (2015-2027)
1.5.1 Global Soft Toys Revenue Status and Outlook (2015-2027)
1.5.2 Global Soft Toys Production Status and Outlook (2015-2027)

2 Global Soft Toys Market Landscape by Player
2.1 Global Soft Toys Production and Share by Player (2015-2020)
2.2 Global Soft Toys Revenue and Market Share by Player (2015-2020)
2.3 Global Soft Toys Average Price by Player (2015-2020)
2.4 Soft Toys Manufacturing Base Distribution, Sales Area and Product Type by Player
2.5 Soft Toys Market Competitive Situation and Trends
2.5.1 Soft Toys Market Concentration Rate
2.5.2 Soft Toys Market Share of Top 3 and Top 6 Players
2.5.3 Mergers & Acquisitions, Expansion

3 Players Profiles
3.1 NICI AG
3.1.1 NICI AG Basic Information, Manufacturing Base, Sales Area and Competitors
3.1.2 Soft Toys Product Profiles, Application and Specification
3.1.3 NICI AG Soft Toys Market Performance (2015-2020)
3.1.4 NICI AG Business Overview
3.2 Teddy-Hermann
3.2.1 Teddy-Hermann Basic Information, Manufacturing Base, Sales Area and Competitors
3.2.2 Soft Toys Product Profiles, Application and Specification
3.2.3 Teddy-Hermann Soft Toys Market Performance (2015-2020)
3.2.4 Teddy-Hermann Business Overview
3.3 Merrythought
3.3.1 Merrythought Basic Information, Manufacturing Base, Sales Area and Competitors
3.3.2 Soft Toys Product Profiles, Application and Specification
3.3.3 Merrythought Soft Toys Market Performance (2015-2020)
3.3.4 Merrythought Business Overview
3.4 Hasbro
3.4.1 Hasbro Basic Information, Manufacturing Base, Sales Area and Competitors
3.4.2 Soft Toys Product Profiles, Application and Specification
3.4.3 Hasbro Soft Toys Market Performance (2015-2020)
3.4.4 Hasbro Business Overview
3.5 Margarete Steiff GmbH
3.5.1 Margarete Steiff GmbH Basic Information, Manufacturing Base, Sales Area and Competitors
3.5.2 Soft Toys Product Profiles, Application and Specification
3.5.3 Margarete Steiff GmbH Soft Toys Market Performance (2015-2020)
3.5.4 Margarete Steiff GmbH Business Overview
3.6 TOMY
3.6.1 TOMY Basic Information, Manufacturing Base, Sales Area and Competitors
3.6.2 Soft Toys Product Profiles, Application and Specification
3.6.3 TOMY Soft Toys Market Performance (2015-2020)
3.6.4 TOMY Business Overview
3.7 The LEGO Group
3.7.1 The LEGO Group Basic Information, Manufacturing Base, Sales Area and Competitors
3.7.2 Soft Toys Product Profiles, Application and Specification
3.7.3 The LEGO Group Soft Toys Market Performance (2015-2020)
3.7.4 The LEGO Group Business Overview
3.8 Simba Dickie Group
3.8.1 Simba Dickie Group Basic Information, Manufacturing Base, Sales Area and Competitors
3.8.2 Soft Toys Product Profiles, Application and Specification
3.8.3 Simba Dickie Group Soft Toys Market Performance (2015-2020)
3.8.4 Simba Dickie Group Business Overview
3.9 Bandai Namco
3.9.1 Bandai Namco Basic Information, Manufacturing Base, Sales Area and Competitors
3.9.2 Soft Toys Product Profiles, Application and Specification
3.9.3 Bandai Namco Soft Toys Market Performance (2015-2020)
3.9.4 Bandai Namco Business Overview
3.10 Mattel
3.10.1 Mattel Basic Information, Manufacturing Base, Sales Area and Competitors
3.10.2 Soft Toys Product Profiles, Application and Specification
3.10.3 Mattel Soft Toys Market Performance (2015-2020)
3.10.4 Mattel Business Overview
3.11 Sigikid
3.11.1 Sigikid Basic Information, Manufacturing Base, Sales Area and Competitors
3.11.2 Soft Toys Product Profiles, Application and Specification
3.11.3 Sigikid Soft Toys Market Performance (2015-2020)
3.11.4 Sigikid Business Overview
3.12 Giochi Preziosi
3.12.1 Giochi Preziosi Basic Information, Manufacturing Base, Sales Area and Competitors
3.12.2 Soft Toys Product Profiles, Application and Specification
3.12.3 Giochi Preziosi Soft Toys Market Performance (2015-2020)
3.12.4 Giochi Preziosi Business Overview
3.13 Vtech Holdings
3.13.1 Vtech Holdings Basic Information, Manufacturing Base, Sales Area and Competitors
3.13.2 Soft Toys Product Profiles, Application and Specification
3.13.3 Vtech Holdings Soft Toys Market Performance (2015-2020)
3.13.4 Vtech Holdings Business Overview
3.14 MGA Entertainment
3.14.1 MGA Entertainment Basic Information, Manufacturing Base, Sales Area and Competitors
3.14.2 Soft Toys Product Profiles, Application and Specification
3.14.3 MGA Entertainment Soft Toys Market Performance (2015-2020)
3.14.4 MGA Entertainment Business Overview

4 Global Soft Toys Production, Revenue (Value), Price Trend by Type
4.1 Global Soft Toys Production and Market Share by Type (2015-2020)
4.2 Global Soft Toys Revenue and Market Share by Type (2015-2020)
4.3 Global Soft Toys Price by Type (2015-2020)
4.4 Global Soft Toys Production Growth Rate by Type (2015-2020)
4.4.1 Global Soft Toys Production Growth Rate of Plush Toys (2015-2020)
4.4.2 Global Soft Toys Production Growth Rate of Cloth Toys (2015-2020)
4.4.3 Global Soft Toys Production Growth Rate of Others (2015-2020)

5 Global Soft Toys Market Analysis by Application
5.1 Global Soft Toys Consumption and Market Share by Application (2015-2020)
5.2 Global Soft Toys Consumption Growth Rate by Application (2015-2020)
5.2.1 Global Soft Toys Consumption Growth Rate of <3 Years Old (2015-2020)
5.2.2 Global Soft Toys Consumption Growth Rate of 3-5 Years Old (2015-2020)
5.2.3 Global Soft Toys Consumption Growth Rate of 5-8 Years Old (2015-2020)
5.2.4 Global Soft Toys Consumption Growth Rate of 8-14 Years Old (2015-2020)
5.2.5 Global Soft Toys Consumption Growth Rate of Others (2015-2020)

6 Global Soft Toys Production, Consumption, Export, Import by Region (2015-2020)
6.1 Global Soft Toys Consumption by Region (2015-2020)
6.2 United States Soft Toys Production, Consumption, Export, Import (2015-2020)
6.3 Europe Soft Toys Production, Consumption, Export, Import (2015-2020)
6.4 China Soft Toys Production, Consumption, Export, Import (2015-2020)
6.5 Japan Soft Toys Production, Consumption, Export, Import (2015-2020)
6.6 India Soft Toys Production, Consumption, Export, Import (2015-2020)
6.7 Southeast Asia Soft Toys Production, Consumption, Export, Import (2015-2020)
6.8 Central and South America Soft Toys Production, Consumption, Export, Import (2015-2020)
6.9 Middle East and Africa Soft Toys Production, Consumption, Export, Import (2015-2020)

7 Global Soft Toys Production, Revenue (Value) by Region (2015-2020)
7.1 Global Soft Toys Production and Market Share by Region (2015-2020)
7.2 Global Soft Toys Revenue (Value) and Market Share by Region (2015-2020)
7.3 Global Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.4 United States Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.5 Europe Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.6 China Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.7 Japan Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.8 India Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.9 Southeast Asia Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.10 Central and South America Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)
7.11 Middle East and Africa Soft Toys Production, Revenue, Price and Gross Margin (2015-2020)

8 Soft Toys Manufacturing Analysis
8.1 Soft Toys Key Raw Materials Analysis
8.1.1 Key Raw Materials Introduction
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Manufacturing Cost Analysis
8.2.1 Labor Cost Analysis
8.2.2 Manufacturing Cost Structure Analysis
8.3 Manufacturing Process Analysis of Soft Toys

9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Soft Toys Industrial Chain Analysis
9.2 Raw Materials Sources of Soft Toys Major Players in 2019
9.3 Downstream Buyers

10 Market Dynamics
10.1 Drivers
10.2 Restraints
10.3 Opportunities
10.3.1 Advances in Innovation and Technology for Soft Toys
10.3.2 Increased Demand in Emerging Markets
10.4 Challenges
10.4.1 The Performance of Alternative Product Type is Getting Better and Better
10.4.2 Price Variance Caused by Fluctuations in Raw Material Prices
10.5 Porter’s Five Forces Analysis
10.5.1 Threat of New Entrants
10.5.2 Threat of Substitutes
10.5.3 Bargaining Power of Suppliers
10.5.4 Bargaining Power of Buyers
10.5.5 Intensity of Competitive Rivalry

11 Global Soft Toys Market Forecast (2020-2027)
11.1 Global Soft Toys Production, Revenue Forecast (2020-2027)
11.1.1 Global Soft Toys Production and Growth Rate Forecast (2020-2027)
11.1.2 Global Soft Toys Revenue and Growth Rate Forecast (2020-2027)
11.1.3 Global Soft Toys Price and Trend Forecast (2020-2027)
11.2 Global Soft Toys Production, Consumption, Export and Import Forecast by Region (2020-2027)
11.2.1 United States Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.2 Europe Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.3 China Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.4 Japan Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.5 India Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.6 Southeast Asia Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.7 Central and South America Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.2.8 Middle East and Africa Soft Toys Production, Consumption, Export and Import Forecast (2020-2027)
11.3 Global Soft Toys Production, Revenue and Price Forecast by Type (2020-2027)
11.4 Global Soft Toys Consumption Forecast by Application (2020-2027)

12 Research Findings and Conclusion

13 Appendix
13.1 Methodology
13.2 Research Data Source