Table of Contents
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Qualitative Analysis 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 18
2.3 Market Restraints and Challenges 21
2.4 Emerging Opportunities and Market Trends 24
2.5 Porter's Fiver Forces Analysis 27
3 Segmentation of Europe Market by Technology 32
3.1 Market Overview by Technology 32
3.2 Europe Healthcare Augmented Reality (AR) Market 2015-2026 35
3.2.1 Marker-based Augmented Reality 37
3.2.2 Markerless Augmented Reality 38
3.3 Europe Healthcare Virtual Reality (VR) Market 2015-2026 39
3.3.1 Nonimmersive Technology 41
3.2.2 Semi-Immersive and Fully Immersive Technology 42
4 Segmentation of Europe Market by Offering 43
4.1 Market Overview by Offering 43
4.2 Europe Hardware Market of Healthcare AR and VR 2015-2026 46
4.3 Europe Software Market of Healthcare AR and VR 2015-2026 48
4.4 Europe Service Market of Healthcare AR and VR 2015-2026 50
5 Segmentation of Europe Market by Device Type 52
5.1 Market Overview by Device Type 52
5.2 Europe AR Devices Market 2015-2026 55
5.2.1 Head-Mounted Display (HMD) 57
5.2.2 Handheld Device 58
5.3 Europe VR Devices Market 2015-2026 59
5.3.1 Head-Mounted Display (HMD) 61
5.3.2 Gesture-Tracking Device 62
5.3.3 Projector & Display Wall 63
6 Segmentation of Europe Market by Application 64
6.1 Market Overview by Application 64
6.2 Europe Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 67
6.3 Europe Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 68
6.4 Europe Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 69
6.5 Europe Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 70
6.6 Europe Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 71
6.7 Europe Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 72
6.8 Europe Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 73
6.9 Europe Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74
7 Segmentation of Europe Market by End-user 75
7.1 Market Overview by End-user 75
7.2 Europe Healthcare AR and VR Market in Academic Institutes 2015-2026 78
7.3 Europe Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 79
7.4 Europe Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 80
7.5 Europe Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 81
7.6 Europe Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 82
7.7 Europe Healthcare AR and VR Market in Other End Users 2015-2026 83
8 European Market 2015-2026 by Country 84
8.1 Overview of European Market 84
8.2 UK 87
8.3 France 89
8.4 Germany 91
8.5 Spain 94
8.6 Italy 96
8.7 Russia 98
8.8 Rest of European Market 100
9 Competitive Landscape 101
9.1 Overview of Key Vendors 101
9.2 Company Profiles 104
10 Investing in Europe Market: Risk Assessment and Management 126
10.1 Risk Evaluation of Europe Market 126
10.2 Critical Success Factors (CSFs) 129
RELATED REPORTS AND PRODUCTS 132