1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Vietnam Cosmetics Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rise in urbanization
3.2.1.2. Increased awareness of beauty and personal hygiene
3.2.1.3. Expansion of e-commerce platforms offering convenient online buying
3.2.1.4. Growing prevalence of social media platforms and influencers
3.2.2. Restraints
3.2.2.1. Sustainability and ethical considerations
3.2.2.2. Significant increase in competition among market players
3.2.3. Opportunities
3.2.3.1. Growing demand for organic and natural cosmetic products
3.2.3.2. Rising need for cosmetic skincare and products among the working population
3.2.3.3. Increase in purchasing power of consumers
3.2.3.4. Growing interest in grooming products and personal care among males
3.2.4. Challenges
3.2.4.1. Ensuring product quality and safety amid counterfeit products
3.2.4.2. Adapting to evolving consumer preferences and beauty standards
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter's Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Vietnam Cosmetics Market Overview
4.1. Market Category & Forecast, 2019-2030
4.1.1. By Value (USD Million)
4.2. Market Share and Forecast
4.2.1. By Category
4.2.1.1. Skin care
4.2.1.2. Hair care
4.2.1.3. Make-up
4.2.1.4. Fragrances
4.2.1.5. Others
4.2.2. By Gender
4.2.2.1. Women
4.2.2.2. Men
4.2.2.3. Unisex
4.2.3. By Distribution Channel
4.2.3.1. Hypermarkets/Supermarkets
4.2.3.2. Specialty Stores
4.2.3.3. Online Sales Channels
4.2.3.4. Other
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. Vietnam Cosmetics Market Share Analysis, 2023
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on Vietnam Cosmetics Market
7. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
7.1. L'Or?al Vietnam
7.2. Unilever Vietnam
7.3. Est?e Lauder Vietnam
7.4. Beiersdorf
7.5. Procter & Gamble Vietnam Ltd
7.6. Shiseido Cosmetics Vietnam
7.7. Marico
7.8. Chanel
7.9. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents
9.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable