Table of Contents
Chapter 1. Global Contextual Advertising Market Definition and Research Assumptions
1.1. Research Objective
1.2. Market Definition
1.3. Research Assumptions
1.3.1. Inclusion & Exclusion
1.3.2. Limitations
1.3.3. Supply Side Analysis
1.3.3.1. Availability
1.3.3.2. Infrastructure
1.3.3.3. Regulatory Environment
1.3.3.4. Market Competition
1.3.3.5. Economic Viability (Consumer's Perspective)
1.3.4. Demand Side Analysis
1.3.4.1. Regulatory frameworks
1.3.4.2. Technological Advancements
1.3.4.3. Environmental Considerations
1.3.4.4. Consumer Awareness & Acceptance
1.4. Estimation Methodology
1.5. Years Considered for the Study
1.6. Currency Conversion Rates
Chapter 2. Executive Summary
2.1. Global Contextual Advertising Market Size & Forecast (2022- 2032)
2.2. Regional Summary
2.3. Segmental Summary
2.3.1. By Approach
2.3.2. By Type
2.3.3. By Deployment
2.3.4. By Industry Vertical
2.4. Key Trends
2.5. Recession Impact
2.6. Analyst Recommendation & Conclusion
Chapter 3. Global Contextual Advertising Market Dynamics
3.1. Market Drivers
3.2. Market Challenges
3.3. Market Opportunities
Chapter 4. Global Contextual Advertising Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model
4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Contextual Advertising Market Size & Forecasts by Approach 2022-2032
5.1. Mass Contextual Advertising
5.2. Focused Contextual Advertising
5.3. Contextual Behavior Advertising
5.4. Contextual Billboard Advertising
Chapter 6. Global Contextual Advertising Market Size & Forecasts by Type 2022-2032
6.1. Activity- Based Advertising
6.2. Location- Based Advertising
6.3. Others
Chapter 7. Global Contextual Advertising Market Size & Forecasts by Deployment 2022-2032
7.1. Mobile Devices
7.2. Desktops
7.3. Digital Billboards
Chapter 8. Global Contextual Advertising Market Size & Forecasts by Industry Vertical 2022-2032
8.1. Retail, & Consumer Goods
8.2. Media & Entertainment
8.3. IT & Telecommunication
8.4. Automative & Transportation
8.5. Banking, Financial Services, & Insurance
8.6. Healthcare
8.7. Government
8.8. Others
Chapter 9. Global Contextual Advertising Market Size & Forecasts by Region 2022-2032
9.1. North America Contextual Advertising Market
9.1.1. U.S. Contextual Advertising Market
9.1.1.1. Approach breakdown size & forecasts, 2022-2032
9.1.1.2. Type breakdown size & forecasts, 2022-2032
9.1.1.3. Deployment breakdown size & forecasts, 2022-2032
9.1.1.4. Industry Vertical breakdown size & forecasts, 2022-2032
9.1.2. Canada Contextual Advertising Market
9.2. Europe Contextual Advertising Market
9.2.1. U.K. Contextual Advertising Market
9.2.2. Germany Contextual Advertising Market
9.2.3. France Contextual Advertising Market
9.2.4. Spain Contextual Advertising Market
9.2.5. Italy Contextual Advertising Market
9.2.6. Rest of Europe Contextual Advertising Market
9.3. Asia-Pacific Contextual Advertising Market
9.3.1. China Contextual Advertising Market
9.3.2. India Contextual Advertising Market
9.3.3. Japan Contextual Advertising Market
9.3.4. Australia Contextual Advertising Market
9.3.5. South Korea Contextual Advertising Market
9.3.6. Rest of Asia Pacific Contextual Advertising Market
9.4. Latin America Contextual Advertising Market
9.4.1. Brazil Contextual Advertising Market
9.4.2. Mexico Contextual Advertising Market
9.4.3. Rest of Latin America Contextual Advertising Market
9.5. Middle East & Africa Contextual Advertising Market
9.5.1. Saudi Arabia Contextual Advertising Market
9.5.2. South Africa Contextual Advertising Market
9.5.3. Rest of Middle East & Africa Contextual Advertising Market
Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Google LLC
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. Facebook Inc.
10.3.3. Act-On Software Inc.
10.3.4. Adobe Systems Inc.
10.3.5. Millennial Media LLC
10.3.6. Twitter, Inc.
10.3.7. Yahoo Inc.
10.3.8. Amobee Inc.
10.3.9. Amazon.com Inc.
10.3.10. Media.net
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes