Table of Contents
Chapter 1. Global Programmatic Display Market Executive Summary
1.1. Global Programmatic Display Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Type
1.3.2. By Channel
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Programmatic Display Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer's Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Programmatic Display Market Dynamics
3.1. Market Drivers
3.1.1. Growth in adoption of smartphones
3.1.2. Improved communication networks
3.1.3. Growth in advertising spending on digital media
3.2. Market Challenges
3.2.1. Adoption of ad-blockers
3.2.2. Stringent government regulations and laws
3.3. Market Opportunities
3.3.1. Emergence of advertising automation
3.3.2. Integration of advanced tools like machine learning
3.3.3. Proliferation of social media
Chapter 4. Global Programmatic Display Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model
4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Programmatic Display Market Size & Forecasts by Type 2022-2032
5.1. Segment Dashboard
5.2. Global Programmatic Display Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Online Display
5.2.2. Online Video
5.2.3. Mobile Video
5.2.4. Mobile Display
Chapter 6. Global Programmatic Display Market Size & Forecasts by Channel 2022-2032
6.1. Segment Dashboard
6.2. Global Programmatic Display Market: Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Private Marketplaces (PMP)
6.2.2. Automated Guaranteed (AG)
6.2.3. Real Time Bidding (RTB)
Chapter 7. Global Programmatic Display Market Size & Forecasts by Region 2022-2032
7.1. North America Programmatic Display Market
7.1.1. U.S. Programmatic Display Market
7.1.1.1. Type breakdown size & forecasts, 2022-2032
7.1.1.2. Channel breakdown size & forecasts, 2022-2032
7.1.2. Canada Programmatic Display Market
7.2. Europe Programmatic Display Market
7.2.1. U.K. Programmatic Display Market
7.2.2. Germany Programmatic Display Market
7.2.3. France Programmatic Display Market
7.2.4. Spain Programmatic Display Market
7.2.5. Italy Programmatic Display Market
7.2.6. Rest of Europe Programmatic Display Market
7.3. Asia-Pacific Programmatic Display Market
7.3.1. China Programmatic Display Market
7.3.2. India Programmatic Display Market
7.3.3. Japan Programmatic Display Market
7.3.4. Australia Programmatic Display Market
7.3.5. South Korea Programmatic Display Market
7.3.6. Rest of Asia Pacific Programmatic Display Market
7.4. Latin America Programmatic Display Market
7.4.1. Brazil Programmatic Display Market
7.4.2. Mexico Programmatic Display Market
7.4.3. Rest of Latin America Programmatic Display Market
7.5. Middle East & Africa Programmatic Display Market
7.5.1. Saudi Arabia Programmatic Display Market
7.5.2. South Africa Programmatic Display Market
7.5.3. Rest of Middle East & Africa Programmatic Display Market
Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. AppNexus Inc.
8.3.1.1. Key Information
8.3.1.2. Overview
8.3.1.3. Financial (Subject to Data Availability)
8.3.1.4. Product Summary
8.3.1.5. Market Strategies
8.3.2. Verizon Communications Inc.
8.3.3. DataXu Inc.
8.3.4. Google Inc.
8.3.5. Adobe Systems Incorporated
8.3.6. Adform
8.3.7. Rubicon Project Inc.
8.3.8. Rocket Fuel Inc.
8.3.9. MediaMath
8.3.10. CONNEXITY
8.3.11. Tech Mahindra
8.3.12. InMobi
8.3.13. Jivox
8.3.14. Adtelligent
8.3.15. The Trade Desk Inc.
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes