1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
3. Global Programmatic Advertising Market: Product Overview
4. Global Programmatic Advertising Market: An Analysis
Table 1: Number of Smartphone Users Worldwide (2017-2020) (in billions)
Table 2: Smartphone Penetration Rate Worldwide (2017-2020) (in %)
Table 3: Internet Users Distribution in the World (2021)
Table 4: Growth in Digital Advertising Spending Worldwide 2019-2022E, By Format, % YoY
Table 5: Increase in time spent on a mobile device due to COVID-19 as of Q2 2020
Table 6: Global Mobile Advertising Spending, 2017-2018, by country, in billions
Table 7: Twitter Users Worldwide, 2019-2024E, (in millions, % change and % of Internet Users)
4.1 Market Size, By Value, Year 2017-2027
Table 8: Global Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
4.2 Impact of COVID-19 on Programmatic Advertising Market
4.3 Global Programmatic Advertising Market
Table 9: Digital Ad Spending Worldwide, 2020-2025E (in USD Billions)
Table 10: Number of smartphone users from 2016 to 2021 (in USD Millions)
5. Global Programmatic Advertising Market By Auction Type
5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)
Table 11: Global Programmatic Advertising Market- By Auction Type Market Share, 2021 & 2027
5.2 By Open Auction - Market Size and Forecast (2017-2027)
Table 12: Global Programmatic Advertising Market- By Open Auction, By Value (USD Billion), 2017-2027
5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)
Table 13: Global Programmatic Advertising Market- By Automated Guaranteed, By Value (USD Billion), 2017-2027
5.4 By Invitation-only - Market Size and Forecast (2017-2027)
Table 14: Global Programmatic Advertising Market- By Invitation-only, By Value (USD Billion), 2017-2027
5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)
Table 15: Global Programmatic Advertising Market- By Unreserved Fixed-rate, By Value (USD Billion), 2017-2027
6. Global Programmatic Advertising Market By Display Type
6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)
Table 16: Global Programmatic Advertising Market- By Display Type Market Share, 2021 & 2027
6.2 By App - Market Size and Forecast (2017-
Table 17: Global Programmatic Advertising Market- By App, By Value (USD Billion), 2017-2027
6.3 By Web - Market Size and Forecast (2017-2027)
Table 18: Global Programmatic Advertising Market- By Web, By Value (USD Billion), 2017-2027
7. Global Programmatic Advertising Market: Regional Analysis
7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)
Table 19: Global Programmatic Advertising Market- By Region Market Share, 2021 & 2027
8. Americas Programmatic Advertising Market: An Analysis (2017-2027)
Table 20: Programmatic Spend in North America (in USD Billions), 2019, 2023
Table 21: North America Digital Spend, in %, 2019
Table 22: North America Programmatic Spend, by Format
Table 23: North America Programmatic Adoption, by Country, 2019
8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)
Table 24: Americas Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 25: App Downloads in Americas, By Segment, 2021 (in millions)
8.2 Americas Programmatic Advertising Market: Prominent Companies
8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
Table 26: Americas Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
8.5 Market Segmentation By Display Type (App, Web)
Table 27: Americas Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
8.6 Americas Programmatic Advertising Market: Country Analysis
8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)
Table 28: Market Opportunity Chart of Americas Programmatic Advertising Market- By Country, By Value (Year-2027)
8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)
Table 29: Americas Programmatic Advertising Market- By Country Market Share, 2021 & 2027
8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 30: United States Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 31: Social Media platforms U.S. Adults Currently Use, March 2021 (% of Respondents)
Table 32: Average Time Spent in the U.S., By Platform, 2018-2022E (Minutes per Day among Population)
Table 33: % of U.S. Adults Who Say They Do Not Use Broadband at Home But Own Smartphones
Table 34: US Programmatic Digital Display Ad Spending, 2019-2022 (In USD Billions)
Table 35: US Ad Spending on Select Media, 2020 (in USD Billion)
Table A: US Mobile Ad Revenue by company in, 2016-2019
8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 36: United States Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 37: United States Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 38: Canada Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table B: Programmatic spend (CAD M) in Canada
Table C: Programmatic spend by type of deal (CAD M)
Table 39: Canadian Programmatic Digital Display Ad Spending, 2016-2021 (in billions of Canadian dollar)
Table 40: Mobile Ad Spending in Canada, by format, 2020, (in USD Millions)
Table 41: Traditional vs Digital Ad spending, 2019-2024E (in billion Canadian dollars)
8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 42: Canada Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 43: Canada Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 44: Brazil Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 45: Programmatic Inventory Sales for Brazil by Marketplace Type, 2018
Table 46: Digital Ad Spending in Latin America, 2018-2023E (in Billion. % change, % of Total Media Ad Spending)
8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 47: Brazil Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 48: Brazil Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
9. Europe Programmatic Advertising Market: An Analysis (2017-2027)
9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)
Table 49: Europe Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 50: EMEA Programmatic Spend Adoption (%) 2019, 2023
Table 51: EMEA Programmatic Spend by Country 2019 (USD M)
Table 52: EMEA Programmatic Spend, by Format
Table 53: EMEA Programmatic Spend by Device In %, 2019, 2023
9.2 Europe Programmatic Advertising Market: Prominent Companies
9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
Table 54: Europe Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
9.4 Market Segmentation By Display Type (App, Web)
Table 55: Europe Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
9.5 Europe Programmatic Advertising Market: Country Analysis
9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)
Table 56: Market Opportunity Chart of Europe Programmatic Advertising Market- By Country, By Value (Year-2027)
9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)
Table 57: Europe Programmatic Advertising Market- By Country Market Share, 2021 & 2027
9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 58: United Kingdom Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table D: Programmatic spend (Pound M)
Table E: Programmatic spend by type of deal (Pound M)
Table 59: UK Top Programmatic Industries, 2019 (% Spend Share)
Table 60: UK Top Programmatic Advertisers, 2019 (% Spend Share)
Table 61: Digital Ad Spending in United Kingdom, 2018-2023E (in Billions of Pound, % change, % of Total Media Ad Spending)
9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 62: United Kingdom Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 63: United Kingdom Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 64: Germany Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 65: Programmatic Digital Ad Spending in Germany, 2016-2020 (in Millions of Euro, % change, % of Total Digital Display Ad Spending)
Table F: List of most popular SSPs and DSP in Germany
Table G: Programmatic spend (Euro M)
Table H: Programmatic spend by type of deal (Euro M)
Table 66: Digital Ad Spending growth in Germany, By End User, 2019-2023E (% Change)
9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 67: Germany Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 68: Germany Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 69: France Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 70: France Advertising Spending, 2020
Table 71: Programmatic Digital Ad Spending in France, 2016-2021 (in Billions of Euro, % change, % of Total Digital Display Ad Spending)
9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 72: France Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 73: France Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 74: Italy Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table I: Top Websites and SSPs in Italy
Table 75: Digital Ad Spending in Italy, 2016-2020 (in Billions of USD, % change)
9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 76: Italy Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 77: Italy Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)
10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)
Table 78: Asia-Pacific Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 79: APAC Programmatic Spend Adoption (%) 2019, 2023
Table 80: APAC Programmatic Spend by Country 2019 (USD M)
Table 81: APAC Programmatic Spend, by Format
Table 82: APAC Programmatic Spend by Device in %, 2019, 2023
Table 83: Share of Mobile Time Spent Programmatic In Asia-Pacific, By Country, Sep. 2017
Table 84: Social Media Display Types Used For Mobile Marketing In APAC, 2019 & 2020
10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies
10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
Table 85: Asia-Pacific Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
10.4 Market Segmentation By Display Type (App, Web)
Table 86: Asia-Pacific Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis
10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)
Table 87: Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market- By Country, By Value (Year-2027)
10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)
Table 88: Asia-Pacific Programmatic Advertising Market- By Country Market Share, 2021 & 2027
10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 89: China Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table J: Most Popular Chinese Apps with their Western Equivalents
Table K: Top App Stores for Mobile in China, 2021
Table 90: Search Engine Market Share in China, 2020
Table 91: Digital Ad Spending in China, 2019-2024E (in USD Billions)
10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 92: China Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 93: China Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 94: Japan Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 95: Average Cost-Per-Install by App Category in Japan, 2018-2019 (in Dollars)
Table 96: Digital Ad Spending in Japan, 2019-2023E (in Billions of USD, % change)
10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 97: Japan Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 98: Japan Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 99: Australia Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 100: Most Used Social Media Apps in Australia (% of Internet Users)
Table L: Top Websites and SSPs in Australia
Table 101: Programmatic Spend and Share in Digital Advertising, Australia, 2016-2021 (in Billion USD, % Share)
10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 102: Australia Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 103: Australia Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)
Table 104: South Korea Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table 105: Facebook and YouTube are leading the growth of video ads in Korea (Won Bn)
Table 106: All Publishers Apps vs Game Focus, 2022
10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
Table 107: South Korea Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)
Table 108: South Korea Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)
11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)
Table 109: Middle East and Africa Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Table M: Top MEA Ad Networks and Mobile SSPs
Table N: Top Websites and SSPs in MEA
Table 110: Programmatic Advertising Spend Share by device, 2020
11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
Table 111: Middle East and Africa Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
11.5 Market Segmentation By Display Type (App, Web)
Table 112: Middle East and Africa Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
12. Global Programmatic Advertising Market Dynamics
12.1 Global Programmatic Advertising Market Drivers
12.2 Global Programmatic Advertising Market Restraints
12.3 Global Programmatic Advertising Market Trends
13. Market Attractiveness
13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)
Table 113: Market Attractiveness Chart of Global Programmatic Advertising Market- By Auction Type (Year-2027)
13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)
Table 114: Market Attractiveness Chart of Global Programmatic Advertising Market- By Display Type (Year-2027)
13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)
Table 115: Market Attractiveness Chart of Global Programmatic Advertising Market- By Region (Year-2027)
14. Competitive Landscape
14.1 Market Share of Leading Global Companies
Table 116: Global Programmatic Advertising company market share (%), 2021
14.2 SWOT Analysis - Global Programmatic Advertising Market
14.3 Porter Five Force Analysis - Global Programmatic Advertising Market
15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions
16. Company Profiles (Business Description, Financial Analysis, Business Strategy)
16.1 ECHO Marketing, Inc.
Table 117: ECHO Marketing, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 118: ECHO Marketing, Inc. Net Income/ Loss, 2017-2021 (USD Million)
16.2 Adobe Systems, Inc.
Table 119: Adobe Systems, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 120: Adobe Systems, Inc. Net Income, 2017-2021 (USD Million)
Table 121: Adobe Systems, Inc. Sales Revenue, By Business Segment (%), FY2021
Table 122: Adobe Systems, Inc. Sales Revenue, By Geographical Segment (%), FY2021
16.3 Verizon Communications Inc.
Table 123: Verizon Communications Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 124: Verizon Communications Inc. Net Income, 2017-2021 (USD Million)
Table 125: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2021
Table 126: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2020
16.4 Alphabet Inc.
Table 127: Alphabet Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 128: Alphabet Inc. Net Income, 2017-2021 (USD Million)
Table 129: Alphabet Inc. Sales Revenue, By Business Segment (%), FY2021
Table 130: Alphabet Inc. Sales Revenue, By Geographical Segment (%), FY2021
16.5 Tencent Holdings Ltd.
Table 131: Tencent Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
Table 132: Tencent Holdings Ltd. Net Income, 2017-2021 (USD Million)
Table 133: Tencent Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
Table 134: Tencent Holdings Ltd. Sales Revenue, By Geographical Segment (%), FY2020
16.6 Magnite, Inc.
Table 135: Magnite, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 136: Magnite, Inc. Net Income/Loss, 2017-2021 (USD Million)
Table 137: Magnite, Inc. Sales Revenue, By Business Segment (%), FY2021
Table 138: Magnite, Inc. Sales Revenue, By Geographical Segment (%), FY2021
16.7 Amazon.com Inc.
Table 139: Amazon.com Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 140: Amazon.com Inc. Net Income, 2017-2021 (USD Million)
Table 141: Amazon.com Inc. Sales Revenue, By Business Segment (%), FY2021
Table 142: Amazon.com Inc. Sales Revenue, By Geographical Segment (%), FY2021
16.8 AT&T Inc.
Table 143: AT&T Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 144: AT&T Inc. Net Income/ Loss, 2017-2021 (USD Million)
Table 145: AT&T Inc. Sales Revenue, By Business Segment (%), FY2021
Table 146: AT&T Inc. Sales Revenue, By Geographical Segment (%), FY2021
16.9 Roku Inc.
Table 147: Roku Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Table 148: Roku Inc. Net Income, 2017-2021 (USD Million)
Table 149: Roku Inc. Sales Revenue, By Business Segment (%), FY2021
Table 150: Roku Inc. Sales Revenue, By Business Segment (%), FY2020
16.10 Alibaba Group Holdings Ltd.
Table 151: Alibaba Group Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
Table 152: Alibaba Group Holdings Ltd. Net Income, 2017-2021 (USD Million)
Table 153: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
Table 154: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2020