TABLE OF CONTENTS
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness-Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Key market trends and share of E-Commerce of Total Retail sector
4.4 Impact of COVID-19 on the E-Commerce sales
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Formal E-Commerce Platforms Grow alongside Social Commerce
5.1.2 Consumers are Driven to Online Platforms for Grocery needs by Wider Assortment and Fast Delivery
5.2 Market Challenges
5.2.1 Low Non-cash Payment Usage
5.2.2 Security Risks and Concerns over Electronic Payment
5.3 Analysis of key demographic trends and patterns related to the E-Commerce industry in Vietnam (Coverage to include Population, Internet Penetration, E-Commerce Penetration, Age & Income etc.)
5.4 Analysis of the key modes of transaction in the E-Commerce industry in Vietnam (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
5.5 Analysis of cross-border E-Commerce industry in Vietnam (Current market value of cross-border & key trends)
5.6 Current positioning of Vietnam in the E-Commerce Industry in Asia-Pacific
6 MARKET SEGMENTATION
6.1 By B2C E-Commerce
6.1.1 Market size (GMV) for the period of 2017-2027
6.1.2 Market Segmentation - By Application
6.1.2.1 Beauty & Personal Care
6.1.2.2 Consumer Electronics
6.1.2.3 Fashion & Apparel
6.1.2.4 Food & Beverage
6.1.2.5 Furniture & Home
6.1.2.6 Others (Toys, DIY, Media, etc.)
6.2 By B2B E-Commerce
6.2.1 Market size for the period of 2017-2027
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Shopee Pte. Ltd.
7.1.2 Lazada Vietnam
7.1.3 TiKi Corporation
7.1.4 Cho Tot
7.1.5 Sendo Vietnam
7.1.6 The Gioi Di Dong
7.1.7 Dien May Xanh
7.1.8 FPT Shop
7.1.9 Cellphone S
7.1.10 Bach Hoa Xanh
7.1.11 Dien May Cho Lon
7.1.12 Hoang Ha Mobile
7.1.13 Meta
7.1.14 Nguyen Kim
7.1.15 Mediamart
7.1.16 Viettel Store
8 INVESTMENT ANALYSIS
9 FUTURE OUTLOOK OF THE MARKET