TABLE OF CONTENTS:

1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 17

1.1.1 GLOBAL TEA MARKET, BY TYPE 18

1.1.2 GLOBAL TEA MARKET, BY FORM 19

1.1.3 GLOBAL TEA MARKET, BY CATEGORY 20

1.1.4 GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL 21

1.1.5 GLOBAL TEA MARKET, BY REGION 22

2 MARKET INTRODUCTION
2.1 DEFINITION 23

2.2 SCOPE OF THE STUDY 23

2.3 RESEARCH OBJECTIVE 23

2.4 MARKET STRUCTURE 24

2.5 KEY BUYING CRITERIA 24

3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 25

3.2 PRIMARY RESEARCH 26

3.3 SECONDARY RESEARCH 27

3.4 MARKET SIZE ESTIMATION 27

3.5 FORECAST MODEL 29

3.6 LIST OF ASSUMPTIONS 30

4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 33

5.2 DRIVERS 34

5.2.1 HIGH DEMAND FOR FUNCTIONAL BEVERAGES 34

5.2.2 LAUNCH OF INNOVATIVE FLAVORS 34

5.2.3 DRIVERS IMPACT ANALYSIS 35

5.3 RESTRAINT 35

5.3.1 CLIMATE CHANGE 35

5.3.2 RESTRAINTS IMPACT ANALYSIS 36

5.4 OPPORTUNITY 36

5.4.1 RISING DEMAND FOR ORGANIC PRODUCTS 36

5.5 CHALLENGE 36

5.5.1 LIMITED NATURAL RESOURCES 36

6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 38

6.1.1 RAW MATERIAL PROCUREMENT 39

6.1.2 PROCESSING 39

6.1.3 PACKAGING 40

6.2 SUPPLY CHAIN ANALYSIS 41

6.3 PORTER'S FIVE FORCES MODEL 42

6.3.1 THREAT OF NEW ENTRANTS 42

6.3.2 BARGAINING POWER OF SUPPLIERS 43

6.3.3 THREAT OF SUBSTITUTES 43

6.3.4 BARGAINING POWER OF BUYERS 43

6.3.5 INTENSITY OF RIVALRY 43

7 GLOBAL TEA MARKET, BY TYPE
7.1 OVERVIEW 44

7.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY TYPE, 2017-2025 45

7.2 GREEN TEA 45

7.2.1 GREEN TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 45

7.3 BLACK TEA 46

7.3.1 BLACK TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 46

7.4 OOLONG TEA 46

7.4.1 OOLONG TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 46

7.5 HERBAL TEA 47

7.5.1 HERBAL TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 47

7.6 OTHERS 47

7.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 47

8 GLOBAL TEA MARKET, BY FORM
8.1 OVERVIEW 48

8.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY FORM, 2017-2025 49

8.2 LOOSE LEAF 49

8.2.1 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 49

8.3 TEA BAGS 50

8.3.1 TEA BAGS: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 50

8.4 OTHERS 50

8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 50

9 GLOBAL TEA MARKET, BY CATEGORY
9.1 OVERVIEW 51

9.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2017-2025 52

9.2 ORGANIC 52

9.2.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 52

9.3 CONVENTIONAL 53

9.3.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 53

10 GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.1 OVERVIEW 54

10.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017-2025 55

10.2 STORE-BASED 55

10.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 55

10.3 NON-STORE-BASED 57

10.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017-2025 57

11 GLOBAL TEA MARKET, BY REGION
11.1 OVERVIEW 58

11.2 NORTH AMERICA 60

11.2.1 US 62

11.2.2 CANADA 64

11.2.3 MEXICO 65

11.3 EUROPE 67

11.3.1 GERMANY 69

11.3.2 UK 71

11.3.3 FRANCE 72

11.3.4 SPAIN 74

11.3.5 ITALY 75

11.3.6 REST OF EUROPE 77

11.4 ASIA-PACIFIC 79

11.4.1 CHINA 81

11.4.2 JAPAN 83

11.4.3 INDIA 84

11.4.4 AUSTRALIA & NEW ZEALAND 86

11.4.5 REST OF ASIA-PACIFIC 87

11.5 REST OF THE WORLD (ROW) 89

11.5.1 SOUTH AMERICA 91

11.5.2 MIDDLE EAST 93

11.5.3 AFRICA 94

12 COMPETITIVE LANDSCAPE
12.1 COMPETITIVE OVERVIEW 96

12.2 COMPETITIVE BENCHMARKING 97

12.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 98

12.3.1 PRODUCT LAUNCHES 98

12.3.2 EXPANSIONS 98

12.3.3 ACQUISITIONS 99

12.3.4 JOINT VENTURES 99

13 COMPANY PROFILES
13.1 TATA GLOBAL BEVERAGES LIMITED 100

13.1.1 COMPANY OVERVIEW 100

13.1.2 FINANCIAL OVERVIEW 100

13.1.3 PRODUCTS OFFERED 101

13.1.4 KEY DEVELOPMENTS 101

13.1.5 SWOT ANALYSIS 102

13.1.6 KEY STRATEGIES 102

13.2 UNILEVER PLC 103

13.2.1 COMPANY OVERVIEW 103

13.2.2 FINANCIAL OVERVIEW 103

13.2.3 PRODUCTS OFFERED 104

13.2.4 KEY DEVELOPMENTS 104

13.2.5 SWOT ANALYSIS 105

13.2.6 KEY STRATEGIES 105

13.3 ASSOCIATED BRITISH FOODS PLC 106

13.3.1 COMPANY OVERVIEW 106

13.3.2 FINANCIAL OVERVIEW 106

13.3.3 PRODUCTS OFFERED 107

13.3.4 KEY DEVELOPMENTS 107

13.3.5 SWOT ANALYSIS 108

13.3.6 KEY STRATEGIES 108

13.4 BARRY'S TEA 109

13.4.1 COMPANY OVERVIEW 109

13.4.2 FINANCIAL OVERVIEW 109

13.4.3 PRODUCTS OFFERED 109

13.4.4 KEY DEVELOPMENTS 109

13.4.5 SWOT ANALYSIS 110

13.4.6 KEY STRATEGIES 110

13.5 APEEJAY SURRENDRA GROUP 111

13.5.1 COMPANY OVERVIEW 111

13.5.2 FINANCIAL OVERVIEW 111

13.5.3 PRODUCTS OFFERED 111

13.5.4 KEY DEVELOPMENTS 112

13.5.5 SWOT ANALYSIS 112

13.5.6 KEY STRATEGIES 112

13.6 BETTYS & TAYLORS GROUP LTD. 113

13.6.1 COMPANY OVERVIEW 113

13.6.2 FINANCIAL OVERVIEW 113

13.6.3 PRODUCTS OFFERED 113

13.6.4 KEY DEVELOPMENTS 113

13.6.5 SWOT ANALYSIS 114

13.6.6 KEY STRATEGIES 114

13.7 MCLEOD RUSSEL INDIA LTD 115

13.7.1 COMPANY OVERVIEW 115

13.7.2 FINANCIAL OVERVIEW 115

13.7.3 PRODUCTS OFFERED 116

13.7.4 KEY DEVELOPMENTS 116

13.7.5 SWOT ANALYSIS 117

13.7.6 KEY STRATEGIES 117

13.8 ITO EN, LTD. 118

13.8.1 COMPANY OVERVIEW 118

13.8.2 FINANCIAL OVERVIEW 118

13.8.3 PRODUCTS OFFERED 119

13.8.4 KEY DEVELOPMENTS 119

13.8.5 SWOT ANALYSIS 120

13.8.6 KEY STRATEGIES 120

13.9 DAVIDS TEA INC. 121

13.9.1 COMPANY OVERVIEW 121

13.9.2 FINANCIAL OVERVIEW 121

13.9.3 PRODUCTS OFFERED 122

13.9.4 KEY DEVELOPMENTS 122

13.9.5 SWOT ANALYSIS 122

13.9.6 KEY STRATEGIES 123

13.10 TEA FORTe INC. 124

13.10.1 COMPANY OVERVIEW 124

13.10.2 FINANCIAL OVERVIEW 124

13.10.3 PRODUCTS OFFERED 124

13.10.4 KEY DEVELOPMENTS 124

13.10.5 SWOT ANALYSIS 125

13.10.6 KEY STRATEGIES 125

14 APPENDIX
14.1 REFERENCES 126