1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Research Methodology
2.1. Qualitative Research
2.2. Methodology
2.3. Regional Split of Primary & Secondary Research
2.4. Secondary Research
2.5. Primary Research
2.5.1. Breakdown of Primary Research Respondents, By Region
2.5.2. Breakdown of Primary Research Respondents, By Industry Participants
2.6. Market Size Estimation
2.7. Assumptions for the Study
2.8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
4.1. Value Chain Analysis
4.2. DROC Analysis
4.2.1. Growth Drivers
4.2.1.1. Increasing Number Of Social Medial Users Worldwide
4.2.1.2. Rising Adoption Of Social Medial Analytics Among SMEs
4.2.2. Restraints
4.2.2.1. Lack Of Standards And Regulations For Social Data Mining
4.2.3. Opportunities
4.2.3.1. Shortage of Skilled Professionals
4.2.4. Challenges
4.2.4.1. Rising Application of Social Media Analytics in Sales and Marketing Management
4.2.4.2. Increasing Demand for Cloud Deployment Model
4.3. Recent Developments
4.4. Porters Five Forces Analysis
4.4.1. Bargaining Power of Buyers
4.4.2. Bargaining Power of Suppliers
4.4.3. Intensity of Rivalry
4.4.4. Threat of New Entrants
4.4.5. Threat of Substitutes
5. Social Media Analytics Market Overview
5.1. Market Estimates & Forecast by Value, 2018-2028
5.2. Market Share & Forecast, by Segment
5.2.1. By Component
5.2.1.1. Solution
5.2.1.2. Services
5.2.1.2.1. Professional Service
5.2.1.2.2. Managed Services
5.2.2. By Analytics Type
5.2.2.1. Predictive Analytics
5.2.2.2. Prescriptive Analytics
5.2.2.3. Diagnostic Analytics
5.2.2.4. Descriptive Analytics
5.2.3. By Application
5.2.3.1. Sales And Marketing Management
5.2.3.2. Customer Experience Management
5.2.3.3. Public Safety And Law Enforcement
5.2.3.4. Competitive Intelligence
5.2.3.5. Risk Management And Fraud Detection
5.2.3.6. Others
5.2.4. By Deployment Mode
5.2.4.1. On-Premises
5.2.4.2. Cloud
5.2.5. By End-User
5.2.5.1. Banking, Financial Services, And Insurance
5.2.5.2. Telecommunications And IT
5.2.5.3. Retail And E-commerce
5.2.5.4. Healthcare And Life Sciences
5.2.5.5. Government And Defense
5.2.5.6. Media And Entertainment
5.2.5.7. Travel And Hospitality
5.2.5.8. Others
5.2.6. By Region
5.2.6.1. North America
5.2.6.2. Europe
5.2.6.3. Asia-Pacific (APAC)
5.2.6.4. Latin America (LATAM)
5.2.6.5. Middle-East & Africa (MEA)
6. North America Social Media Analytics Market Overview
6.1. Market Size and Forecast
6.1.1. By Value (USD Billion), 2018-2028
6.2. Market Share and Forecast
6.2.1. By Component
6.2.2. By Analytics Type
6.2.3. By Application
6.2.4. By Deployment Mode
6.2.5. By End-User
6.2.6. By Country
6.2.6.1. U.S.
6.2.6.2. Canada
7. Europe Social Media Analytics Market Overview
7.1. Market Size and Forecast
7.1.1. By Value (USD Billion), 2018-2028
7.2. Market Share and Forecast
7.2.1. By Component
7.2.2. By Analytics Type
7.2.3. By Application
7.2.4. By Deployment Mode
7.2.5. By End-User
7.2.6. By Country
7.2.6.1. Germany
7.2.6.2. U.K.
7.2.6.3. France
7.2.6.4. Italy
7.2.6.5. Spain
7.2.6.6. Netherlands
7.2.6.7. Rest of Europe
8. APAC Social Media Analytics Market Overview
8.1. Market Size and Forecast
8.1.1. By Value (USD Billion), 2018-2028
8.2. Market Share and Forecast
8.2.1. By Component
8.2.2. By Analytics Type
8.2.3. By Application
8.2.4. By Deployment Mode
8.2.5. By End-User
8.2.6. By Country
8.2.6.1. China
8.2.6.2. India
8.2.6.3. Japan
8.2.6.4. South Korea
8.2.6.5. Rest of APAC
9. LATAM Social Media Analytics Market Overview
9.1. Market Size and Forecast
9.1.1. By Value (USD Billion), 2018-2028
9.2. Market Share and Forecast
9.2.1. By Component
9.2.2. By Analytics Type
9.2.3. By Application
9.2.4. By Deployment Mode
9.2.5. By End-User
9.2.6. By Country
9.2.6.1. Mexico
9.2.6.2. Brazil
9.2.6.3. Rest of LATAM
10. MEA Social Media Analytics Market Overview
10.1. Market Size and Forecast
10.1.1. By Value (USD Billion), 2018-2028
10.2. Market Share and Forecast
10.2.1. By Component
10.2.2. By Analytics Type
10.2.3. By Application
10.2.4. By Deployment Mode
10.2.5. By End-User
10.2.6. By Country
10.2.6.1. Saudi Arabia
10.2.6.2. UAE
10.2.6.3. South Africa
10.2.6.4. Rest of MEA
11. Competitive Landscape
11.1. List of Key Players and Their Offerings
11.2. Market Share / Ranking Analysis (2021)
11.3. Competitive Benchmarking, By Operating Parameters
12. Impact of COVID-19 on Social Media Analytics Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
13.1. Sprout Social Inc.
13.2. IBM Corporation
13.3. Netbase Solutions Inc.
13.4. SAS Institute Inc.
13.5. Salesforce.com Inc.
13.6. Clarabridge Inc.
13.7. Oracle Corporation
13.8. GoodData Corporation
13.9. Adobe Systems Inc.
13.10. Crimson Hexagon Inc.
13.11. Konnect Insights
13.12. Mnemonic AI
13.13. Socialbakers
13.14. Hootsuite
13.15. BRAND24
13.16. Meltwater
13.17. Quintly
13.18. Simplify360
13.19. Cision Ltd.
13.20. Other Prominent Players
14. Key Strategic Recommendations