Table of Contents
1 Industry Outlook 9
1.1 Industry Overview 9
1.2 Industry Trends 9
1.3 Pest Analysis 9
2 Report Outline 10
2.1 Report Scope 10
2.2 Report Summary 10
2.3 Research Methodology 10
2.4 Report Assumptions 11
3 Market Snapshot 12
3.1 Total Addressable Market (TAM) 12
3.2 Segmented Addressable Market (SAM) 12
4 Market Outlook 12
4.1 Overview 12
4.2 Market Definition 12
4.3 Market Trends 13
4.4 Porter 5 (Five) Forces 14
5 Market Characteristics 15
5.1 Evolution 15
5.2 Value Chain 16
5.3 Market Segmentation 17
5.4 Market Dynamics 17
5.4.1 Drivers 18
5.4.1.1 Demand for smartphones and tablets 18
5.4.1.2 Increasing mobile and internet subscriber base 18
5.4.1.3 Growing entertainment services 18
5.4.2 Restraints 18
5.4.2.1 Lack of usages and promotions 18
5.4.2.2 Low penetration in rural areas - Local language content 19
5.4.3 Opportunities 19
5.4.3.1 Demand for LTE/4G technology in data market 19
5.4.3.2 Gear up- Low cost handset devices 19
5.4.3.3 Increasing enterprise and consumer demand 19
5.4.4 DRO - Impact Analysis 19
6 VAS Types: Market Size & Analysis 21
6.1 Overview 21
6.2 Consumer VAS 21
6.3 Enterprise VAS 22
7 Delivery Platforms: Market Size & Analysis 23
7.1 Overview 23
7.2 SMS 23
7.3 IVR 23
7.4 WAP 24
7.5 Others 24
8 Players: Market Size & Analysis 25
8.1 Overview 25
8.2 Network Providers 25
8.3 Content Providers 25
8.4 Content Aggregators 25
8.5 Technology Enabler 26
9 Areas: Market Size & Analysis 26
9.1 Overview 26
9.2 Urban 26
9.3 Rural 26
10 Applications/Verticals: Market Size & Analysis 27
10.1 Overview 27
10.2 mEntertainment 27
10.2.1 Overview 27
10.2.2 Key Facts 27
10.2.3 Key Drivers' Challenges and Opportunities 27
10.2.4 Key Trends 28
10.3 mCommerce 28
10.3.1 Overview 28
10.3.2 Key Facts 28
10.3.3 Key Drivers' Challenges and Opportunities 29
10.3.4 Key Trends 29
10.4 mHealth 29
10.4.1 Overview 29
10.4.2 Key Facts 30
10.4.3 Key Drivers' Challenges and Opportunities 30
10.5 mEducation 30
10.5.1 Overview 30
10.5.2 Key Facts 31
10.5.3 Key Drivers' Challenges and Opportunities 31
10.5.4 Key Trends 31
10.6 mGovernance 32
10.7 mAgriculture 32
11 Vendor Profile 37
11.1 Vodafone Group Plc 37
11.1.1 Overview 37
11.1.2 Business Units 38
11.1.3 Geographic Revenue 38
11.1.4 Business Focus 38
11.1.5 SWOT Analysis 39
11.1.6 Business Strategies 39
11.2 Bharti Airtel Limited 41
11.2.1 Overview 41
11.2.2 Business Units 42
11.2.3 Geographic Revenue 42
11.2.4 Business Focus 42
11.2.5 SWOT Analysis 42
11.2.6 Business Strategies 42
11.3 IMI Mobile Pvt ltd 44
11.3.1 Overview 44
11.3.2 Business Units 44
11.3.3 Geographic Revenue 44
11.3.4 Business Focus 44
11.3.5 SWOT Analysis 44
11.3.6 Business Strategies 44
11.4 OnMobile Global Ltd 45
11.4.1 Overview 45
11.4.2 Business Units 45
11.4.3 Geographic Revenue 45
11.4.4 Business Focus 45
11.4.5 SWOT Analysis 45
11.4.6 Business Strategies 45
11.5 Mahindra Comviva 46
11.5.1 Overview 46
11.5.2 Product Portfolios 46
11.5.3 Geographic Revenue 50
11.5.4 Business Focus 50
11.5.5 SWOT Analysis 50
11.5.6 Business Strategies 50
11.6 Spice Digital Limited 51
11.6.1 Overview 51
11.6.2 Business Units 51
11.6.3 Geographic Revenue 51
11.6.4 Business Focus 51
11.6.5 SWOT Analysis 51
11.6.6 Business Strategies 51
11.7 Reliance Jio 52
11.7.1 Overview 52
11.7.2 Business Units 52
11.7.3 Geographic Revenue 52
11.7.4 Business Focus 52
11.7.5 SWOT Analysis 52
11.7.6 Business Strategies 52
11.8 Predominant Players 52
12 Companies to Watch for 52
12.1 Mobile2Win Pvt. Ltd 52
12.1.1 Overview 52
12.1.2 Key Offerings 53
12.1.3 Objectives & Progress 53
12.2 Value First Digital Media Pvt. Ltd 53
12.2.1 Overview 53
12.2.2 Key offerings 53
12.2.3 Objectives & Progress 54
12.3 ACL Mobile Limited 54
12.3.1 Overview 54
12.3.2 Key offerings 54
12.3.3 Objectives & Progress 55
13 Competitive Landscape 55
13.1 Competitor Comparison Analysis 55
13.2 Market Landscape 56
Annexure 57
? Acronyms 57


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