Table of Contents
1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 Market Characteristics
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural regions - Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up- Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO - Impact Analysis
4.5 Porter 5 Forces
5 Trends & Impact
5.1 Market Trends
6 VAS Types: Market Size & Analysis
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd
6.5.1.1 Overview
6.5.1.2 Financial Health
6.5.1.3 Business Units
6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
6.5.1.4 SWOT Analysis
6.5.1.5 Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
6.5.2.2 Financial Health
6.5.2.3 Business Units
6.5.2.3.1 Overall
6.5.2.3.2 Market Specific
6.5.2.4 SWOT Analysis
6.5.2.5 Business Strategy & Views
6.5.3 OnMobile Global Ltd
6.5.3.1 Overview
6.5.3.2 Financial Health
6.5.3.3 Business Units
6.5.3.3.1 Overall
6.5.3.4 SWOT Analysis
6.5.3.5 Business Strategy & Views
6.5.4 Comviva Technologies Limited
6.5.4.1 Overview
6.5.4.2 Financial Health
6.5.4.3 Business Units
6.5.4.3.1 Overall
6.5.4.3.2 Market Specific
6.5.4.4 SWOT Analysis
6.5.4.5 Business Strategy & Views
7 Delivery Platforms: Market Size & Analysis
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others
8 Users: Market Size & Analysis
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others
9 Regions: Market Size & Analysis
9.1 Overview
9.2 Urban
9.3 Rural
10 Verticals: Market Size & Analysis
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others
11 Competitive Landscape
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research's-Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations
12 Companies to Watch For
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 End-User Views
13.1 End-user
13.2 End-user
14 What our Peers are Estimating
14.1 Publisher 1
14.2 Publisher 2
Annexure
Acronyms