Table of Contents
1 Executive Summary 10
1.1 High Dominance and High Growth Markets in Variable Message Signs 11
2 Industry Outlook 12
2.1 Industry Snapshot 12
2.1.1 Industry Trends 13
3 Market Snapshot 14
3.1 Total Addressable Market 14
3.2 Segment Addressable Market 14
3.2.1 PEST Analysis 15
3.2.2 Porter's Five Force Analysis 16
3.3 Related Markets 17
4 Market Characteristics 18
4.1 Market Overview 18
4.2 Market Development and Technological Impact 18
4.3 Market Segmentation 19
4.4 Market Dynamics 20
4.4.1 Drivers 21
4.4.1.1 Rise in demand for real-time communication systems 21
4.4.1.2 Fusion of technologies 21
4.4.1.3 Rise in use of wireless solutions 22
4.4.2 Restraints 22
4.4.2.1 Complexity in development of variable message signs technologies 22
4.4.2.2 Lack of skilled workforce 22
4.4.2.3 Managing traditional networks 23
4.4.3 Opportunities 23
4.4.3.1 Growth of digital technologies 23
4.4.3.2 Software as a core strategy 23
4.4.3.3 Emerging Economies 23
4.4.4 DRO - Impact Analysis 25
4.4.5 Key Stakeholders 26
5 Variable Message Signs Market' By Component 27
5.1 Overview 27
5.2 Hardware 28
5.3 Software 30
5.4 LED-based displays 31
6 Variable Message Signs Market' By Applications 33
6.1 Overview 33
6.2 Active Urban Traffic Management 34
6.3 Freeways' Tunnels' Toll Facilities' Emergency (Hard Shoulder) Management 36
6.4 Airport' Rail and Bus Passenger's Guidance and Lane Management 38
6.5 Parking Guidance and Management 39
7 Variable Message Signs Market' By Geography 42
7.1 Overview 42
7.2 North America 43
7.2.1 DRO for North America 44
7.2.2 The U.S. 46
7.2.3 Canada 48
7.3 Europe 51
7.3.1 DRO for Europe 52
7.3.2 Germany 54
7.3.3 France 55
7.3.4 The U.K. 57
7.3.5 Italy 59
7.3.6 Rest of Europe 60
7.4 Asia-Pacific 63
7.4.1 DRO for Asia-Pacific 64
7.4.2 China 66
7.4.3 Japan 68
7.4.4 Australia 69
7.4.5 India 71
7.4.6 Rest of Asia-Pacific 72
7.5 LAMEA 75
7.5.1 DRO for LAMEA 76
7.5.2 Brazil 78
7.5.3 Rest of Latin America 79
7.5.4 GCC Countries 81
7.5.5 South Africa 82
7.5.6 Rest of Middle East & Africa 84
8 Vendor Profiles 86
8.1 Daktronics 86
8.1.1 Overview 86
8.1.2 Business Units 87
8.1.3 Geographic Revenue 88
8.1.4 Business Focus 89
8.1.5 SWOT Analysis 89
8.1.6 Business Strategies 90
8.2 EBSCO Industries Inc. 92
8.2.1 Overview 92
8.2.2 Market Exposure/Differentiating Factor 92
8.3 Skyline Products' Inc. 93
8.3.1 Overview 93
8.3.2 Market Exposure/Differentiating Factor 93
8.4 SWARCO AG 94
8.4.1 Overview 94
8.4.2 Market Exposure/Differentiating Factor 94
8.5 Wanco' Inc. 95
8.5.1 Overview 95
8.5.2 Market Exposure/Differentiating Factor 95
8.6 Aesys 96
8.6.1 Overview 96
8.6.2 Market Exposure/Differentiating Factor 96
8.7 Variable Message Signs Limited 97
8.7.1 Overview 97
8.7.2 Market Exposure/Differentiating Factor 97
8.8 Efftronics Systems Pvt. Ltd. 98
8.8.1 Overview 98
8.8.2 Market Exposure/Differentiating Factor 98
8.9 Photonplay Systems Inc. 99
8.9.1 Overview 99
8.9.2 Market Exposure/Differentiating Factor 99
8.10 SES America 100
8.10.1 Overview 100
8.10.2 Market Exposure/Differentiating Factor 100
9 Annexure 101
9.1 Report Scope 101
9.2 Research Methodology 101
9.2.1 Data Collation & In-house Estimation 101
9.2.2 Market Triangulation 102
9.2.3 Forecasting 103
9.3 Study Declarations 103
9.4 Report Assumptions 104
9.5 Abbreviations 106

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