Table of Contents
1 Industry Outlook 9
1.1 Industry Overview 9
1.2 Industry Trends 9
1.3 PEST Analysis 10
2 Report Outline 11
2.1 Report Scope 11
2.2 Report Summary 11
2.3 Research Methodology 13
2.4 Report Assumptions 13
3 Market Snapshot 15
3.1 Total Addressable Market 15
3.2 Segmented Addressable Market 15
3.3 Related Markets 17
3.3.1 Cloud-based Learning Management System 17
3.3.2 Cognitive Analytics 17
4 Market Outlook 18
4.1 Overview 18
4.2 Market Trends 19
4.3 Market Definition 19
4.4 Porter 5 (Five) Forces 20
5 Market Characteristics 21
5.1 Market Dynamics 21
5.1.1 Drivers 22
5.1.1.1 High adoption rate of new technologies 22
5.1.1.2 Increasing investments flow into the EdTech market 22
5.1.1.3 Lower cost of online education 22
5.1.1.4 Adopting campaign marketing tools to enhance learner engagement 22
5.1.2 Restraints 23
5.1.2.1 Compliance with privacy & data security regulations and shortage of industry regulations & standards 23
5.1.2.2 Insufficient digital infrastructure in emerging & undeveloped economies 23
5.1.3 Opportunities 23
5.1.3.1 Growth in Internet and smartphone penetration 23
5.1.3.2 Hybrid business model 24
5.1.3.3 Growth in gamification 24
5.1.4 DRO - Impact Analysis 25
5.2 Market Segmentation 26
6 Educational Systems 27
6.1 Overview 27
6.2 Learning Management System 29
6.2.1 Market Size and Analysis 29
6.3 e-Learning Content Management System 30
6.3.1 Market Size and Analysis 30
6.4 e-Learning Content Development System 31
6.4.1 Market Size and Analysis 31
6.5 Student Response System 32
6.5.1 Market Size and Analysis 32
6.6 Electronic Document Management System 33
6.6.1 Market Size and Analysis 33
6.7 Others 34
6.7.1 Market Size and Analysis 34
7 End-users 35
7.1 Overview 35
7.2 Kindergarten 36
7.2.1 Market Size and Analysis 36
7.3 Grade 1-12 37
7.3.1 Market Size and Analysis 37
7.4 Higher Education 38
7.4.1 Market Size and Analysis 38
8 Regions 40
8.1 Overview 40
8.2 North America 40
8.2.1 Market Size and Analysis 41
8.2.2 DRO for North America 42
8.3 Europe 44
8.3.1 Market Size and Analysis 44
8.3.2 DRO for Europe 45
8.4 APAC 47
8.4.1 Market Size and Analysis 47
8.4.2 DRO for APAC 48
8.5 LAMEA 50
8.5.1 Market Size and Analysis 50
8.5.2 DRO for LAMEA 51
9 Vendors Profile 53
9.1 Google LLC 53
9.1.1 Overview 53
9.1.2 Business Segments 54
9.1.3 Geographic Revenue 55
9.1.4 Business Focus 56
9.1.5 SWOT Analysis 56
9.1.6 Business Strategies 57
9.2 IBM Corporation 59
9.2.1 Overview 59
9.2.2 Business Segments 60
9.2.3 Geographic Revenue 61
9.2.4 Business Focus 62
9.2.5 SWOT Analysis 62
9.2.6 Business Strategies 63
9.3 Microsoft 65
9.3.1 Overview 65
9.3.2 Business Segments 66
9.3.3 Geographic Revenue 67
9.3.4 Business Focus 68
9.3.5 SWOT Analysis 68
9.3.6 Business Strategies 69
9.4 Apple Inc. 71
9.4.1 Overview 71
9.4.2 Business Segments 72
9.4.3 Geographic Revenue 73
9.4.4 Business Focus 74
9.4.5 SWOT Analysis 74
9.4.6 Business Strategies 75
9.5 EdX 77
9.5.1 Overview 77
9.5.2 Business Focus 77
9.5.3 SWOT Analysis 78
9.5.4 Business Strategies 79
10 Companies to Watch for 80
10.1 Coursera' Inc. 80
10.1.1 Overview 80
10.2 Udacity' Inc. 80
10.2.1 Overview 80
10.3 FutureLearn 81
10.3.1 Overview 81
10.4 Think & Learn Pvt Ltd. (Byju's) 81
10.4.1 Overview 81
Annexure 83
Abbreviations 83

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