Table of Contents
1 Industry Outlook 9
1.1 Industry Overview 9
1.2 Industry Trends 10
1.3 PEST Analysis 11
2 Report Outline 12
2.1 Report Scope 12
2.2 Report Summary 13
2.3 Research Methodology 15
2.4 Report Assumptions 16
3 Market Snapshot 17
3.1 Total Addressable Market 17
3.2 Segmented Addressable Market 18
4 Market Outlook 19
4.1 Overview 19
4.2 Porter 5 (Five) Forces 20
5 Market Characteristics 21
5.1 Evolution 21
5.2 Ecosystem 22
5.3 Market Segmentation 23
5.4 Market Dynamics 24
5.4.1 Drivers 25
5.4.1.1 Demand for data-driven decision making 25
5.4.1.2 Increasing demand for long-term data retention 25
5.4.1.3 Demand for technology-driven marketing decisions 25
5.4.2 Restraints 26
5.4.2.1 Excessive cost of ownership 26
5.4.2.2 Unskilled human resources 26
5.4.3 Opportunities 26
5.4.3.1 Emerging opportunities with hybrid could 26
5.5 DRO - Impact Analysis 27
5.6 Market Trends 28
6 Segment Types: Market Size and Analysis 29
6.1 Overview 29
6.2 Storage 30
6.3 Tools & Analytics 31
6.4 Solutions 31
7 Industry: Market Size and Analysis 33
7.1 Overview 33
7.2 Retail 34
7.3 Healthcare 35
7.4 BFSI 35
7.5 Telecom 36
7.6 Manufacturing 37
7.7 Automotive 37
8 Regions: Market Size and Analysis 39
8.1 Overview 39
8.2 Americas 40
8.2.1 The US 40
8.2.2 Canada 40
8.2.3 Brazil 40
8.2.4 Others 40
8.3 Europe 41
8.3.1 The UK 41
8.3.2 Germany 41
8.3.3 France 41
8.3.4 Italy 41
8.3.5 Spain 41
8.3.6 Sweden 41
8.3.7 Switzerland 41
8.3.8 Russia 41
8.3.9 Others 41
8.4 Asia Pacific 43
8.4.1 China 43
8.4.2 Japan 43
8.4.3 South Korea 43
8.4.4 India 43
8.4.5 Malaysia 43
8.4.6 Singapore 43
8.4.7 Australia & New Zealand 43
8.4.8 Others 43
8.5 Middle East & Africa 45
8.5.1 UAE 45
8.5.2 Saudi Arabia 45
8.5.3 Turkey 45
8.5.4 Qatar 45
8.5.5 Egypt 45
8.5.6 Israel 45
8.5.7 South Africa 45
8.5.8 Others 45
9 Vendors Profile 48
9.1 Oracle 48
9.1.1 Overview 48
9.1.2 Business Units 49
9.1.3 Geographic Revenue 50
9.1.4 Business Focus 50
9.1.5 SWOT Analysis 51
9.1.6 Business Strategies 51
9.2 Microsoft Corporation 52
9.2.1 Overview 52
9.2.2 Business Focus 53
9.2.3 SWOT Analysis 53
9.2.4 Business Strategies 54
9.3 IBM 55
9.3.1 Overview 55
9.3.2 Business Units 55
9.3.3 Geographic Revenue 56
9.3.4 Business Focus 57
9.3.5 SWOT Analysis 58
9.3.6 Business Strategies 58
9.4 Google Inc. 58
9.4.1 Overview 58
9.4.2 Business Units 59
9.4.3 Geographic Revenue 61
9.4.4 Business Focus 61
9.4.5 SWOT Analysis 61
9.4.6 Business Strategies 62
10 Companies to Watch for 63
10.1 Actifio 63
10.1.1 Overview 63
10.1.2 Offerings: 63
10.2 REaD Group 63
10.2.1 Overview 63
10.2.2 Offerings: 63
10.3 Gravy Analytics 64
10.3.1 Overview 64
10.3.2 Offerings: 64
10.4 CloudCoCo 64
10.4.1 Overview 64
10.4.2 Offerings: 64
10.5 MOTOR Information Systems 65
10.5.1 Overview 65
10.5.2 Offerings: 65
11 Competitive Landscape 66
11.1 Competitor Comparison Analysis 66
Annexure 67
Abbreviations 67