Table of Contents
1 Industry Outlook 8
1.1 Industry Overview 8
1.2 Industry Trends 8
1.3 PEST Analysis 9
2 Report Outline 10
2.1 Report Scope 10
2.2 Report Summary 10
2.3 Research Methodology 11
2.4 Report Assumptions 12
3 Market Snapshot 13
3.1 Total Addressable Market 13
3.2 Segmented Addressable Market 14
3.3 Related Markets 15
3.3.1 Intelligent Agents 15
3.3.2 Virtual Assistant 16
4 Market Outlook 17
4.1 Overview 17
4.1.1 Market Definition - Infoholic Research 17
4.2 Market Trends and Impact 18
4.3 Market Segmentation 18
4.4 Porter 5 (Five) Forces 18
5 Market Characteristics 20
5.1 Evolution 20
5.2 Value Chain 20
5.3 Benefits and Challenges of Intelligent Apps 21
5.4 Factors Influencing the Choice of Intelligent Apps 21
5.5 Market Dynamics 22
5.5.1 Drivers 22
5.5.1.1 Affordability of smartphones 22
5.5.1.2 Increasing Internet penetration 22
5.5.1.3 Adoption of digital lifestyle 23
5.5.1.4 Increase in the development of new technologies 23
5.5.2 Restraints 23
5.5.2.1 Battery drain 23
5.5.2.2 Security and privacy 23
5.5.2.3 Low awareness 24
5.5.3 Opportunities 24
5.5.3.1 Increasing number of smartphones 24
5.5.3.2 Growing demand for analytics 24
5.5.3.3 Opportunities from developing economies 24
5.6 DRO - Impact Analysis 25
6 Applications: Market Size and Analysis 26
6.1 Overview 26
6.2 Retail 26
6.2.1 Market Size and Analysis 27
6.3 Healthcare 27
6.3.1 Market Size and Analysis 28
6.4 Education 28
6.4.1 Market Size and Analysis 29
6.5 Others 29
6.5.1 Market Size and Analysis 30
7 Store Types: Market Size and Analysis 31
7.1 Overview 31
7.2 Apple App Store 31
7.3 Google Play 32
7.4 Others 33
8 Deployment Types: Market Size and Analysis 35
8.1 Overview 35
8.2 Private Cloud 36
8.3 Public Cloud 36
8.4 Hybrid Cloud 37
9 Regions 39
9.1 Overview 39
9.2 Americas 39
9.2.1 Market Size and Analysis 40
9.2.2 DRO for the Americas 40
9.2.3 US 42
9.2.4 Canada 42
9.2.5 Brazil 42
9.3 EMEA 42
9.3.1 Market Size and Analysis 43
9.3.2 DRO for EMEA 43
9.3.3 UK 44
9.3.4 France 45
9.3.5 Germany 45
9.4 Asia Pacific 45
9.4.1 Market Size and Analysis 45
9.4.2 DRO for APAC 46
9.4.3 India 47
9.4.4 China 47
9.4.5 Japan 47
10 Vendor Profiles 48
10.1 Google Inc. 48
10.1.1 Overview 48
10.1.2 Business Units 49
10.1.3 Geographic Revenue 49
10.1.4 Business Focus 50
10.1.5 SWOT Analysis 50
10.1.6 Business Strategies 51
10.2 Microsoft Corporation 51
10.2.1 Overview 51
10.2.2 Business Focus 53
10.2.3 SWOT Analysis 53
10.2.4 Business Strategies 53
10.3 Hewlett Packard Enterprise 54
10.3.1 Overview 54
10.3.2 Business Units 54
10.3.3 Geographic Revenue 55
10.3.4 Business Focus 55
10.3.5 SWOT Analysis 56
10.3.6 Business Strategies 56
10.4 Apple Inc. 57
10.4.1 Overview 57
10.4.2 Business Units 58
10.4.3 Geographic Revenue 61
10.4.4 Business Focus 61
10.4.5 SWOT Analysis 61
10.4.6 Business Strategies 62
10.5 SAP SE 62
10.5.1 Overview 62
10.5.2 Business Focus 63
10.5.3 Business Strategies 64
11 Global Generalist 65
11.1 Opera Software 65
11.2 Cognizant 65
11.3 China Mobile Limited 65
11.4 Samsung Electronics Co. Ltd. 65
Annexure 66
Abbreviations 66