Table of Contents
1 Industry Outlook 10
1.1 Industry Overview 10
1.2 Industry Trends 11
1.3 PEST Analysis 12
2 Report Outline 13
2.1 Report Scope 13
2.2 Report Summary 14
2.3 Research Methodology 16
2.4 Report Assumptions 17
3 Market Snapshot 18
3.1 Total Addressable Market 18
3.2 Segmented Addressable Market 19
4 Market Outlook 20
4.1 Overview 20
4.2 Market Trends 21
4.3 Porter 5 (Five) Forces 22
5 Market Characteristics 23
5.1 Evolution 23
5.2 Ecosystem 24
5.3 Market Segmentation 25
5.4 Market Dynamics 26
5.4.1 Drivers 27
5.4.1.1 Affordability of smartphones 27
5.4.1.2 Increasing internet penetration 27
5.4.1.3 Growing demand for entertainment services 27
5.4.2 Restraints 27
5.4.2.1 Internet outage and traffic overloads 27
5.4.2.2 Bandwidth optimization 27
5.4.2.3 Low penetration in rural areas 28
5.4.3 Opportunities 28
5.4.3.1 Growing demand for location based services 28
5.4.3.2 Increasing demand for enterprise and consumer services 28
5.4.3.3 Growing Demand for Video analytics 28
5.5 DRO - Impact Analysis 29
6 Players: Market Size & Analysis 30
6.1 Overview 30
6.2 Network Providers 30
6.3 Content Providers 31
6.4 Content Aggregators 32
6.5 Technology Enabler 33
7 Industries: Market Size and Analysis 34
7.1 Overview 34
7.2 BFSI 35
7.3 Education 36
7.4 Government 37
7.5 Healthcare 38
7.6 Media and Entertainment 39
7.7 Retail 41
7.8 Telecom & IT 42
7.9 Others 43
8 VAS Types: Market Size & Analysis 45
8.1 Overview 45
8.2 Consumer VAS 45
8.3 Enterprise VAS 46
9 Delivery Platform Types: Market Size & Analysis 48
9.1 Overview 48
9.2 SMS 48
9.3 Voice 49
9.4 Video 49
9.4.1 Video Portal: 49
9.4.2 Video SMS: 49
9.5 Digital Platforms 50
10 Regions: Market Size and Analysis 51
10.1 Overview 51
10.2 Americas 53
10.2.1 Overview 53
10.2.2 The US 54
10.2.3 Canada 55
10.2.4 Brazil 56
10.2.5 Mexico 57
10.3 Europe 58
10.3.1 Overview 58
10.3.2 The UK 59
10.3.3 Germany 60
10.3.4 Spain 60
10.3.5 France 61
10.3.6 Italy 62
10.3.7 Others 63
10.4 Asia Pacific 64
10.4.1 Overview 64
10.4.2 China 65
10.4.3 Japan 66
10.4.4 South Korea 66
10.4.5 India 67
10.4.6 Australia 68
10.4.7 Southeast Asia 69
10.5 MEA 70
10.5.1 Overview 70
10.5.2 Israel 71
10.5.3 UAE 72
10.5.4 Saudi Arabia 72
10.5.5 South Africa 73
10.5.6 Turkey 74
11 Vendors Profile 75
11.1 Cisco Systems' Inc 75
11.1.1 Overview 75
11.1.2 Business units 76
11.1.3 Geographic revenue 77
11.1.4 Business focus 77
11.1.5 SWOT analysis 78
11.1.6 Business strategies 78
11.2 Vodafone Group Plc 79
11.2.1 Overview 79
11.2.2 Business Units 80
11.2.3 Geographic Revenue 80
11.2.4 Business Focus 81
11.2.5 SWOT Analysis 81
11.2.6 Business Strategies 82
11.3 AT & T Inc. 83
11.3.1 Overview 83
11.3.2 Business units 83
11.3.3 Geographic revenue 84
11.3.4 Business focus 85
11.3.5 SWOT analysis 85
11.3.6 Business strategies 86
11.4 IBM 87
11.4.1 Overview 87
11.4.2 Business Units 87
11.4.3 Geographic Revenue 89
11.4.4 Business Focus 90
11.4.5 SWOT Analysis 90
11.4.6 Business Strategies 91
11.5 Infosys 91
11.5.1 Overview 91
11.5.2 Business Units 92
11.5.3 Geographic Revenue 93
11.5.4 Business Focus 94
11.5.5 SWOT Analysis 94
11.5.6 Business Strategies 95
12 Companies to Watch for 96
12.1 Skystream Technology 96
12.1.1 Overview 96
12.1.2 Key Offerings 96
12.2 DashData 96
12.2.1 Overview 96
12.2.2 Key Offerings 96
12.3 Mobile2Win Pvt. Ltd 97
12.3.1 Overview 97
12.3.2 Key Offerings 97
12.4 Value First Digital Media Pvt. Ltd 97
12.4.1 Overview 97
12.4.2 Key offerings 97
12.5 ACL Mobile Limited 98
12.5.1 Overview 98
12.5.2 Key offerings 98
13 Competitive Landscape 99
13.1 Competitor Comparison Analysis 99
Annexure 100
Abbreviations 100