1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porters Fiver Forces Analysis 35
3 Segmentation of Europe Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Europe Mobile Advertising Market 2018-2031 42
3.3 Europe Desktop Advertising Market 2018-2031 46
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2018-2031 47
4 Segmentation of Europe Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Europe Digital Display Ad Market 2018-2031 51
4.3 Europe Internet Paid Search Ad Market 2018-2031 53
4.4 Europe Social Media Ad Market 2018-2031 55
4.5 Europe Online Video Ad Market 2018-2031 57
4.6 Europe Market of Other Digital Ad Formats 2018-2031 59
5 Segmentation of Europe Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Europe Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Europe Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Europe Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Europe Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Europe Digital Advertising Market for Other Industries 2018-2031 75
6 European Market 2018-2031 by Country 76
6.1 Overview of European Market 76
6.2 Germany 79
6.3 UK 82
6.4 France 84
6.5 Russia 86
6.6 Italy 88
6.7 Rest of European Market 90
7 Competitive Landscape 91
7.1 Overview of Key Vendors 91
7.2 Company Profiles 95
Alibaba 95
Amazon 97
Apple Inc. 102
Applovin Corporation 106
Baidu 108
Facebook Inc. 111
Google LLC 114
Microsoft Corporation 119
Nokia Corporation 123
Sina Corporation 126
Tencent 128
Twitter 132
Verizon 135
Yahoo! Inc. 138
8 Investing in Europe Market: Risk Assessment and Management 140
8.1 Risk Evaluation of Europe Market 140
8.2 Critical Success Factors (CSFs) 143
RELATED REPORTS AND PRODUCTS 146