1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porters Fiver Forces Analysis 34
3 Segmentation of North America Market by Platform 38
3.1 Market Overview by Platform 38
3.2 North America Mobile Advertising Market 2018-2031 41
3.3 North America Desktop Advertising Market 2018-2031 45
3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031 46
4 Segmentation of North America Market by Ad Format 47
4.1 Market Overview by Ad Format 47
4.2 North America Digital Display Ad Market 2018-2031 50
4.3 North America Internet Paid Search Ad Market 2018-2031 52
4.4 North America Social Media Ad Market 2018-2031 54
4.5 North America Online Video Ad Market 2018-2031 56
4.6 North America Market of Other Digital Ad Formats 2018-2031 58
5 Segmentation of North America Market by Industry Vertical 60
5.1 Market Overview by Industry Vertical 60
5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031 63
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 65
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 66
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031 68
5.6 North America Digital Advertising Market for Travel Industry 2018-2031 69
5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031 70
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 71
5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031 72
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031 73
5.11 North America Digital Advertising Market for Other Industries 2018-2031 74
6 North America Market 2018-2031 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 90
Apple Inc. 95
Applovin Corporation 99
Baidu 101
Facebook Inc. 104
Google LLC 107
Microsoft Corporation 112
Nokia Corporation 116
Sina Corporation 119
Tencent 121
Twitter 125
Verizon 128
Yahoo! Inc. 131
8 Investing in North America Market: Risk Assessment and Management 133
8.1 Risk Evaluation of North America Market 133
8.2 Critical Success Factors (CSFs) 136
RELATED REPORTS AND PRODUCTS 139