TABLE OF CONTENTS
1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET DEFINITION 25
1.3 OVERVIEW OF EUROPE DRINKING CHOCOLATE MARKET 25
1.4 LIMITATIONS 27
1.5 MARKETS COVERED 28
2 MARKET SEGMENTATION 30
2.1 MARKETS COVERED 30
2.2 GEOGRAPHICAL SCOPE 31
2.3 YEARS CONSIDERED FOR THE STUDY 31
2.4 CURRENCY AND PRICING 31
2.5 DBMR TRIPOD DATA VALIDATION MODEL 32
2.6 MULTIVARIATE MODELLING 35
2.7 TYPE LIFELINE CURVE 35
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 36
2.9 DBMR MARKET POSITION GRID 37
2.10 VENDOR SHARE ANALYSIS 38
2.11 SECONDARY SOURCES 39
2.12 ASSUMPTIONS 39
3 EXECUTIVE SUMMARY 40
4 PREMIUM INSIGHTS 43
4.1 IMPORT & EXPORT TRADE ANALYSIS OF CHOCOLATE 44
4.2 PRIVATE LABEL VS BRAND ANALYSIS 45
4.3 SHOPPING BEHAVIOUR 45
4.4 PROMOTIONAL ACTIVITIES 46
4.5 NEW PRODUCT LAUNCH STRATEGY 47
4.5.1 NUMBER OF NEW PRODUCT LAUNCH 47
4.5.2 PACKAGE DESIGNING 47
4.5.3 PRICING ANALYSIS 47
5 REGULATORY FRAMEWORK AND GOVRENMENT INITIATIVES 48
5.1 EFSA AND EUROPEAN UNION 48
5.2 LABELLING 49
5.3 CERTIFICATION 49
6 VALUE CHAIN ANALYSIS 50
7 SUPPLY CHAIN ANALYSIS 52
8 BRAND COMPETITIVE ANALYSIS 53
9 RAW MATERIAL SOURCING ANALYSIS 54
9.1 COCOA BEAN IMPORT 54
9.2 MILK PRODUCTION 54
10 CONSUMER TYPE AND THEIR BUYING PERCEPTION 55
11 HAND PREP OR MACHINE PREP SPLIT 56
12 CONSUMER PERCEPTION 57
13 MARKET OVERVIEW 58
13.1 DRIVERS 60
13.1.1 INNOVATION IN THE FIELD OF CHOCOLATE POWDERED DRINKS WITH HEALTH BENEFITS 60
13.1.2 AVAILABILITY OF INSTANT SOLUBLE COFFEE OVER PROPER VARIANTS 62
13.1.3 INCREASING CONSUMPTION OF CHOCOLATE IN BEVERAGES 63
13.1.4 CHANGING LIFESTYLE 65
13.2 RESTRAINTS 66
13.2.1 HIGH COST OF RAW MATERIAL 66
13.2.2 ADULTERATION AND POOR QUALITY OF PRODUCTS 67
13.3 OPPORTUNITIES 68
13.3.1 CONTINUOUS FOCUS TOWARDS DEVELOPMENT OF NEW PRODUCTS 68
13.3.2 RISING TREND OF ONLINE DISTRIBUTION CHANNEL 68
13.4 CHALLENGES 69
13.4.1 LACK OF SUFFICIENT QUANTITY OF COCOA BEANS 69
13.4.2 FLUCTUATIONS IN IMPORT AND EXPORT RATE 69
14 EUROPE DRINKING CHOCOLATE MARKET, BY TYPE 70
14.1 OVERVIEW 71
14.2 DARK 72
14.2.1 UNSWEETENED 72
14.2.2 SWEETENED 72
14.3 MILK 72
14.4 WHITE 72
15 EUROPE DRINKING CHOCOLATE MARKET, BY COCOA CONTENT 73
15.1 OVERVIEW 74
15.2 60-90% 75
15.3 40-60% 75
15.3.1 DARK 75
15.3.2 MILK 75
15.3.3 WHITE 75
15.4 30-40% 76
15.4.1 MILK 76
15.4.2 DARK 76
15.4.3 WHITE 76
15.5 OTHERS 76
16 EUROPE DRINKING CHOCOLATE MARKET, BY APPLICATION 77
16.1 OVERVIEW 78
16.2 CHOCOLATE DRINKS 79
16.3 COFFEE MIXES 79
16.3.1 CAPPUCCINO 79
16.3.2 LATTE 79
16.3.3 MATCHA 79
16.3.4 OTHERS 79
16.4 PROTEIN SHAKES 80
16.5 ENERGY DRINKS 80
16.6 OTHERS 80
17 EUROPE DRINKING CHOCOLATE MARKET, BY FLAVOR 81
17.1 OVERVIEW 82
17.2 VANILLA 83
17.3 CARAMEL 83
17.4 HONEY 83
17.5 HAZELNUT 83
17.6 OTHERS 83
18 EUROPE DRINKING CHOCOLATE MARKET, BY TARGET CONSUMERS 84
18.1 OVERVIEW 85
18.2 ADULTS 86
18.3 KIDS 86
19 EUROPE DRINKING CHOCOLATE MARKET, BY FORM 87
19.1 OVERVIEW 88
19.2 POWDER 89
19.3 LIQUID 89
20 EUROPE DRINKING CHOCOLATE MARKET, BY PACKAGING TYPE 90
20.1 OVERVIEW 91
20.2 RIGID 92
20.3 FLEXIBLE 92
21 EUROPE DRINKING CHOCOLATE MARKET, BY PACKAGING MATERIAL 93
21.1 OVERVIEW 94
21.2 PLASTICS 95
21.3 PAPER BOARD 95
21.4 ALUMINIUM 95
21.5 OTHERS 95
22 EUROPE DRINKING CHOCOLATE MARKET, BY END USER 96
22.1 OVERVIEW 97
22.2 FOOD SERVICE PROVIDERS 98
22.3 RESTAURANTS 98
22.3.1 RESTAURANTS, BY TYPE 98
22.3.1.1 CHAIN RESTAURANT 98
22.3.1.2 INDEPENDENT RESTAURANT 98
22.3.2 RESTAURANTS, BY SERVICE CATEGORY 99
22.3.2.1 QUICK SERVICE RESTAURANTS 99
22.3.2.2 FULL SERVICE RESTAURANTS 99
22.4 CAFE 99
22.5 HOTELS & BARS 99
22.6 CATERING 99
22.7 OTHERS 99
23 EUROPE DRINKING CHOCOLATE MARKET, BY DISTRIBUTION CHANNEL 100
23.1 OVERVIEW 101
23.2 STORE-BASED RETAILING 102
23.2.1 SPECIALTY STORES 102
23.2.2 GROCERY STORES 102
23.2.3 SUPERMARKETS/HYPERMARKETS 102
23.2.4 CONVENIENCE STORES 102
23.2.5 OTHERS 102
23.3 NON-STORE RETAILING 103
23.3.1 ONLINE 103
23.3.2 VENDING 103
24 EUROPE DRINKING CHOCOLATE MARKET, BY COUNTRY 104
24.1 GERMANY 109
24.2 U.K. 114
24.3 FRANCE 119
24.4 ITALY 124
24.5 SWITZERLAND 129
24.6 NETHERLANDS 135
24.7 SPAIN 141
24.8 BELGIUM 146
24.9 TURKEY 151
24.10 RUSSIA 156
24.11 SWEDEN 161
24.12 DENMARK 166
24.13 POLAND 171
24.14 LUXEMBURG 176
24.15 REST OF EUROPE 181
25 EUROPE DRINKING CHOCOLATE MARKET, COMPANY LANDSCAPE 182
26 COMPANY PROFILE 183
26.1 NESTLe 183
26.1.1 COMPANY SNAPSHOT 183
26.1.2 REVENUE ANALYSIS 184
26.1.3 PRODUCT PORTFOLIO 184
26.1.4 RECENT DEVELOPMENTS 184
26.2 MARS, INCORPORATED 185
26.2.1 COMPANY SNAPSHOT 185
26.2.2 PRODUCT PORTFOLIO 185
26.2.3 RECENT DEVELOPMENT 185
26.3 STARBUCKS COFFEE COMPANY. 186
26.3.1 COMPANY SNAPSHOT 186
26.3.2 REVENUE ANALYSIS 186
26.3.3 PRODUCT PORTFOLIO 187
26.3.4 RECENT DEVELOPMENT 187
26.4 MONDEL?Z INTERNATIONAL 188
26.4.1 COMPANY SNAPSHOT 188
26.4.2 REVENUE ANALYSIS 188
26.4.3 PRODUCT PORTFOLIO 189
26.4.4 RECENT DEVELOPMENT 189
26.5 CHOCOLADEFABRIKEN LINDT & SPRuNGLI AG 190
26.5.1 COMPANY SNAPSHOT 190
26.5.2 REVENUE ANALYSIS 190
26.5.3 PRODUCT PORTFOLIO 190
26.5.4 RECENT DEVELOPMENT 190
26.6 GODIVA 191
26.6.1 COMPANY SNAPSHOT 191
26.6.2 PRODUCT PORTFOLIO 191
26.6.3 RECENT DEVELOPMENT 191
26.7 IBERCACAO 192
26.7.1 COMPANY SNAPSHOT 192
26.7.2 PRODUCT PORTFOLIO 192
26.7.3 RECENT DEVELOPMENT 192
26.8 LUIGI LAVAZZA SPA 193
26.8.1 COMPANY SNAPSHOT 193
26.8.2 PRODUCT PORTFOLIO 193
26.8.3 RECENT DEVELOPMENT 193
26.9 PAUL UK LTD 194
26.9.1 COMPANY SNAPSHOT 194
26.9.2 PRODUCT PORTFOLIO 194
26.9.3 RECENT DEVELOPMENT 194
26.10 THE HERSHEY COMPANY 195
26.10.1 COMPANY SNAPSHOT 195
26.10.2 REVENUE ANALYSIS 196
26.10.3 PRODUCT PORTFOLIO 196
26.10.4 RECENT DEVELOPMENTS 197
26.11 THE SIMPLY GOOD FOODS COMPANY 198
26.11.1 COMPANY SNAPSHOT 198
26.11.2 REVENUE ANALYSIS 198
26.11.3 PRODUCT PORTFOLIO 199
26.11.4 RECENT DEVELOPMENT 199
26.12 UELZENA EG. 200
26.12.1 COMPANY SNAPSHOT 200
26.12.2 PRODUCT PORTFOLIO 200
26.12.3 RECENT DEVELOPMENT 200
27 QUESTIONNAIRE 201
28 CONCLUSION 205
29 RELATED REPORTS 206