TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 OVERVIEW OF SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET 16
1.4 CURRENCY AND PRICING 17
1.5 LIMITATIONS 17
1.6 MARKETS COVERED 17
2 MARKET SEGMENTATION 20
2.1 MARKETS COVERED 20
2.2 GEOGRAPHICAL SCOPE 21
2.3 YEARS CONSIDERED FOR THE STUDY 21
2.4 DBMR TRIPOD DATA VALIDATION MODEL 22
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 25
2.6 DBMR MARKET POSITION GRID 26
2.7 MULTIVARIATE MODELING 27
2.8 TYPE TIMELINE CURVE 28
2.9 SECONDARY SOURCES 29
2.10 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 32
5 MARKET OVERVIEW 33
5.1 DRIVERS 35
5.1.1 GROWING DEMAND FOR LOW ALCOHOLIC CONTENT DRINKS 35
5.1.2 INCREASING PREFERENCE FOR READY-TO-DRINK (RTDS) & HIGH STRENGTH PREMIXES FROM YOUNG GENERATION END 36
5.1.3 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS IN SEA REGION 36
5.2 RESTRAINT 37
5.2.1 HEAVY TAXATION AND DUTIES 37
5.3 OPPORTUNITY 37
5.3.1 EMERGING MARKETS 37
5.4 CHALLENGES 38
5.4.1 INCREASE IN COST OF PRODUCTION 38
5.4.2 AVAILABILITY OF SUBSTITUTES 38
6 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, BY TYPE 39
6.1 OVERVIEW 40
6.2 MALT BASED RTDS 41
6.2.1 BEER 41
6.2.2 FLAVORED MALT BEVERAGES (FMB) 41
6.3 SPIRIT BASED RTDS 41
6.3.1 VODKA 42
6.3.2 WHISKEY 42
6.3.3 RUM 42
6.3.4 TEQUILA 42
6.3.5 OTHERS 42
6.4 WINE BASED RTDS 43
6.5 OTHERS 43
7 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, BY PROCESSING TYPE 44
7.1 OVERVIEW 45
7.2 SINGLE COMPOUND 46
7.3 BLENDED 46
8 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, BY GENDER 47
8.1 OVERVIEW 48
8.2 MALE 49
8.3 FEMALE 49
9 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, BY PACKAGING TYPE 50
9.1 OVERVIEW 51
9.2 BOTTLE 52
9.3 CAN 52
9.4 OTHERS 52
10 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, BY TRADE 53
10.1 OVERVIEW 54
10.2 OFF TRADE 55
10.2.1 STORE-BASED RETAILING 55
10.2.1.1 LIQUOR SPECIALIST STORE 56
10.2.1.2 SUPERMARKETS/HYPERMARKETS 56
10.2.1.3 GROCERY STORES 56
10.2.1.4 CONVENIENCE STORES 56
10.2.1.5 DUTY-FREE STORES 56
10.2.1.6 OTHERS 56
10.2.2 NON-STORE RETAILING 56
10.2.2.1 ONLINE 57
10.2.2.2 VENDING 57
10.3 ON TRADE 57
10.3.1 CLUB 57
10.3.2 BARS & RESTAURANTS 57
10.3.3 OTHERS 58
11 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET BY COUNTRY 59
11.1 SOUTH EAST ASIA 59
11.1.1 THAILAND 64
11.1.2 VIETNAM 67
11.1.3 PHILIPPINES 70
11.1.4 SINGAPORE 73
11.1.5 MYANMAR 76
11.1.6 MALAYSIA 79
11.1.7 INDONESIA 82
11.1.8 REST OF SOUTH EAST ASIA 85
12 SOUTH EAST ASIA READY TO DRINK/ HIGH STRENGTH PREMIXES MARKET, COMPANY LANDSCAPE 86
13 SWOT & DBMR ANALYSIS 87
13.1 STRENGTH: - WIDE RANGE OF PRODUCT OFFERING 87
13.2 WEAKNESS: - RESTRICTED GEOGRAPHICAL PRESENCE 87
13.3 OPPORTUNITY: - HIGH DEMAND FOR LOW ALCOHOLIC CONTENT BEVERAGES 88
13.4 THREAT: - STIFF COMPETITION 88
13.5 DATA BRIDGE MARKET RESEARCH ANALYSIS 89
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14 COMPANY PROFILES 90
14.1 SAN MIGUEL BREWERY INC. 90
14.1.1 COMPANY SNAPSHOT 90
14.1.2 REVENUE ANALYSIS 90
14.1.3 PRODUCT PORTFOLIO 91
14.1.4 RECENT DEVELOPMENT 91
14.2 THAI BEVERAGE PLC. 92
14.2.1 COMPANY SNAPSHOT 92
14.2.2 REVENUE ANALYSIS 92
14.2.3 PRODUCT PORTFOLIO 93
14.2.4 RECENT DEVELOPMENT 93
14.3 DIAGEO 94
14.3.1 COMPANY SNAPSHOT 94
14.3.2 REVENUE ANALYSIS 95
14.3.3 PRODUCT PORTFOLIO 95
14.3.4 RECENT DEVELOPMENT 96
14.4 SAIGON BEER 97
14.4.1 COMPANY SNAPSHOT 97
14.4.2 PRODUCT PORTFOLIO 97
14.4.3 RECENT DEVELOPMENT 97
14.5 CEBU BREWING CO. 98
14.5.1 COMPANY SNAPSHOT 98
14.5.2 PRODUCT PORTFOLIO 98
14.5.3 RECENT DEVELOPMENT 98
14.6 DESTILERIA LIMTUACO & COMPANY, INC. 99
14.6.1 COMPANY SNAPSHOT 99
14.6.2 PRODUCT PORTFOLIO 99
14.6.3 RECENT DEVELOPMENT 100
14.7 SIAM WINERY TRADING PLUS CO., LTD 101
14.7.1 COMPANY SNAPSHOT 101
14.7.2 PRODUCT PORTFOLIO 101
14.7.3 RECENT DEVELOPMENT 101
14.8 THAI SPIRIT INDUSTRY CO.,LTD. 102
14.8.1 COMPANY SNAPSHOT 102
14.8.2 PRODUCT PORTFOLIO 102
14.8.3 RECENT DEVELOPMENT 102
14.9 WHISTLER WINE & SPIRITS PTE LTD 103
14.9.1 COMPANY SNAPSHOT 103
14.9.2 PRODUCT PORTFOLIO 103
14.9.3 RECENT DEVELOPMENT 103
14.10 WINEPAK CORPORATION(M) SDN BHD 104
14.10.1 COMPANY SNAPSHOT 104
14.10.2 PRODUCT PORTFOLIO 104
14.10.3 RECENT DEVELOPMENT 104
15 CONCLUSION 105
16 QUESTIONNAIRE 106
17 RELATED REPORTS 109