TABLE OF CONTENTS
1 INTRODUCTION 70
1.1 OBJECTIVES OF THE STUDY 70
1.2 MARKET DEFINITION 70
1.3 OVERVIEW OF NORTH AMERICA SPORTS OPTICS MARKET 70
1.4 LIMITATIONS 72
1.5 MARKETS COVERED 72
2 MARKET SEGMENTATION 79
2.1 MARKETS COVERED 79
2.2 GEOGRAPHICAL SCOPE 80
2.3 YEARS CONSIDERED FOR THE STUDY 81
2.4 CURRENCY AND PRICING 81
2.5 DBMR TRIPOD DATA VALIDATION MODEL 82
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 85
2.7 DBMR MARKET POSITION GRID 86
2.8 DBMR VENDOR SHARE ANALYSIS 87
2.9 MULTIVARIATE MODELING 88
2.10 PRODUCTS LIFELINE CURVE 88
2.11 SECONDARY SOURCES 89
2.12 ASSUMPTIONS 89
3 MARKET OVERVIEW 90
3.1 DRIVERS 92
3.1.1 INCREASED ADOPTION OF SPORTS OPTIC PRODUCTS ACROSS VARIOUS APPLICATIONS 92
3.1.2 GROWING INVESTMENT IN THE RESEARCH AND DEVELOPMENTAL ACTIVITIES 93
3.2 RESTRAINT 94
3.2.1 HIGH COST OF ADVANCED SPORTS OPTICS 94
3.3 OPPORTUNITY 96
3.3.1 ADVENT OF DIGITAL BINOCULARS IN THE SPORTS OPTIC INDUSTRY 96
3.4 CHALLENGE 96
3.4.1 STIFF COMPETITION AMONG THE MARKET PLAYERS 96
4 EXECUTIVE SUMMARY 97
5 PREMIUM INSIGHTS 100
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6 NORTH AMERICA SPORTS OPTICS MARKET, BY PRODUCTS 101
6.1 OVERVIEW 102
6.2 BINOCULARS/ MONOCULARS 103
6.2.1 BINOCULARS/ MONOCULARS, BY SIZE 103
6.2.1.1 MID SIZE 103
6.2.1.2 FULL SIZE 103
6.2.1.3 COMPACT 103
6.2.2 BINOCULARS/ MONOCULARS, BY RANGE 104
6.2.2.1 LOWER RANGE 104
6.2.2.1.1 12.0X-20.0X 104
6.2.2.1.2 ABOVE 20.0X 104
6.2.2.1.3 7.0X-12.0X 104
6.2.2.2 UPPER RANGE 105
6.2.2.2.1 16.0X-24.0X 105
6.2.2.2.2 ABOVE 24.0X 105
6.2.2.2.3 7.0X-16.0X 105
6.2.3 BINOCULARS/ MONOCULARS, BY OBJECTIVE SIZE 105
6.2.3.1 35.00Mm-50.00Mm 106
6.2.3.2 50.00Mm-70.00Mm 106
6.2.3.3 25.0Mm-35.0Mm 106
6.2.3.4 ABOVE 70.00Mm 106
6.2.4 BINOCULARS/ MONOCULARS, BY USAGE 106
6.2.4.1 HUNTING 106
6.2.4.2 BIRDING 106
6.2.4.3 MARINE 106
6.2.5 BINOCULARS/ MONOCULARS, BY ACCESSORIES 107
6.2.5.1 CASES 107
6.2.5.2 STRAPS 107
6.2.5.3 ADAPTERS 107
6.2.5.3.1 TRIPOD 108
6.2.5.3.2 MONOPOD 108
6.2.5.4 HARNESSES 108
6.2.5.5 BAG 108
6.2.5.6 LENS CARE AND CLEANING 108
6.2.5.7 SHIELD 108
6.2.5.8 FOG ELIMINATOR 108
6.2.5.9 OTHERS 108
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6.3 RIFLESCOPES 109
6.3.1 RIFLESCOPES, BY RANGE 109
6.3.1.1 LOWER RANGE 110
6.3.1.1.1 ABOVE 6.0X 110
6.3.1.1.2 4.0X-6.0X 110
6.3.1.1.3 2.0X-4.0X 110
6.3.1.1.4 1.0X-2.0X 110
6.3.1.2 UPPER RANGE 111
6.3.1.2.1 1.0X-6.0X 111
6.3.1.2.2 6.0X-12.0X 111
6.3.1.2.3 12.0X-24.0X 111
6.3.1.2.4 ABOVE 24.0X 111
6.3.2 RIFLESCOPES, BY OBJECTIVE SIZE 112
6.3.2.1 ABOVE 50.00Mm 112
6.3.2.2 50.00Mm 112
6.3.2.3 40.00Mm 112
6.3.2.4 28.00Mm 112
6.3.2.5 24.00Mm 112
6.3.2.6 42.00Mm 112
6.3.2.7 32.00Mm 113
6.3.2.8 20.0Mm 113
6.3.3 RIFLESCOPES, BY USAGE 113
6.3.3.1 RIMFIRE 113
6.3.3.2 MUZZLELOADER 113
6.3.3.3 VARMINT/PREDATOR 113
6.3.3.4 CROSSBOW 113
6.3.3.5 SLUG 114
6.3.3.6 HANDGUN 114
6.3.3.7 CENTER SHORT & MID RANGE 114
6.3.3.8 CENTER LONG RANGE 114
6.3.3.9 OTHERS 114
6.3.4 RIFLESCOPES, BY ACCESSORIES 114
6.3.4.1 SUN SHADE 114
6.3.4.2 SWITCHVIEW 114
6.3.4.3 SCOPECOAT 115
6.3.4.4 LENSPEN 115
6.3.4.5 OTHERS 115
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6.4 RANGEFINDERS 115
6.4.1 RANGEFINDERS, BY RANGE 115
6.4.1.1 ABOVE 1000 YARDS 116
6.4.1.2 UP TO 800 YARDS 116
6.4.1.3 UP TO 1000 YARDS 116
6.4.2 RANGEFINDERS, BY USAGE 116
6.4.2.1 HUNTING 116
6.4.2.2 GOLF 116
6.4.2.3 FORESTRY 116
6.4.3 RANGEFINDERS, BY ACCESSORIES 117
6.4.3.1 STRAPS 117
6.4.3.2 CASES 117
6.4.3.3 OTHERS 117
6.5 FIELDSCOPES 117
6.5.1 FIELDSCOPES, BY MAGNIFICATION 118
6.5.1.1 UP TO 75 118
6.5.1.2 UP TO 50 118
6.5.1.3 UP TO 30 118
6.5.1.4 ABOVE 75 118
6.5.2 FIELDSCOPES, BY OBJECTIVE SIZE 119
6.5.2.1 ABOVE 82.00Mm 119
6.5.2.2 62.00Mm 119
6.5.2.3 82.0Mm 119
6.5.2.4 50.0Mm 119
6.5.3 FIELDSCOPES, BY USAGE 119
6.5.3.1 BIRDING 120
6.5.3.2 HUNTING 120
6.6 TELESCOPES 120
6.7 OTHERS 120
7 NORTH AMERICA SPORTS OPTICS MARKET, BY GAMES 121
7.1 OVERVIEW 122
7.2 SHOOTING SPORTS 123
7.2.1 BINOCULARS/ MONOCULARS 123
7.2.2 RANGEFINDERS 123
7.2.3 RIFLESCOPES 124
7.2.4 FIELDSCOPES 124
7.2.5 TELESCOPES 124
7.2.6 OTHERS 124
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7.3 WHEEL SPORTS 124
7.3.1 BINOCULARS/ MONOCULARS 125
7.3.2 TELESCOPES 125
7.3.3 RANGEFINDERS 125
7.3.4 FIELDSCOPES 125
7.3.5 OTHERS 125
7.4 SNOW SPORTS 126
7.4.1 BINOCULARS/ MONOCULARS 126
7.4.2 RANGEFINDERS 126
7.4.3 TELESCOPES 127
7.4.4 FIELDSCOPES 127
7.4.5 RIFLECOPES 127
7.4.6 OTHERS 127
7.5 GOLF 127
7.5.1 BINOCULARS/ MONOCULARS 128
7.5.2 RANGEFINDERS 128
7.5.3 FIELDSCOPES 128
7.5.4 RIFLESCOPES 128
7.5.5 TELESCOPES 128
7.5.6 OTHERS 128
7.6 WATER SPORT 129
7.6.1 BINOCULARS/ MONOCULARS 129
7.6.2 RANGEFINDERS 129
7.6.3 FIELDSCOPES 129
7.6.4 OTHERS 130
7.7 HORSE RACING 130
7.7.1 BINOCULARS/ MONOCULARS 130
7.7.2 RANGEFINDERS 130
7.7.3 TELESCOPES 131
7.7.4 FIELDSCOPES 131
7.7.5 RIFLECOPES 131
7.8 OTHERS 131
8 NORTH AMERICA SPORTS OPTICS MARKET, BY PRICE RANGE 132
8.1 OVERVIEW 133
8.2 ECONOMIC 134
8.3 MID RANGE 134
8.4 HIGH RANGE 135
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9 NORTH AMERICA SPORTS OPTICS MARKET, BY DISTRIBUTION CHANNEL 136
9.1 OVERVIEW 137
9.2 OFFLINE 138
9.2.1 DEPARTMENTAL STORES 138
9.2.2 ONE STOP SHOP 138
9.2.3 MONOBRAND STORES 138
9.2.4 OTHERS 139
9.3 ONLINE 139
9.3.1 COMPANY WEBSITE 140
9.3.2 E-RETAILERS 140
9.3.3 OTHERS 140
10 NORTH AMERICA SPORTS OPTICS MARKET BY GEOGRAPHY 141
10.1 NORTH AMERICA 141
10.1.1 U.S. 154
10.1.2 CANADA 164
10.1.3 MEXICO 174
11 NORTH AMERICA SPORTS OPTICS MARKET, COMPANY LANDSCAPE 184
11.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 184
12 SWOT ANALYSIS AND DBMR ANALYSIS 185
12.1 DATA BRIDGE MARKET RESEARCH ANALYSIS 187
13 COMPANY PROFILE 188
13.1 NIKON CORPORATION 188
13.1.1 COMPANY SNAPSHOT 188
13.1.2 REVENUE ANALYSIS 188
13.1.3 COMPANY SHARE ANALYSIS 189
13.1.4 PRODUCT & SOLUTIONS PORTFOLIO 189
13.1.5 RECENT DEVELOPMENTS 192
13.2 VISTA OUTDOOR OPERATIONS LLC. 193
13.2.1 COMPANY SNAPSHOT 193
13.2.2 REVENUE ANALYSIS 193
13.2.3 COMPANY SHARE ANALYSIS 194
13.2.4 PRODUCT PORTFOLIO 194
13.2.5 RECENT DEVELOPMENTS 198
13.3 BERETTA HOLDING S.A. 199
13.3.1 COMPANY SNAPSHOT 199
13.3.2 REVENUE ANALYSIS 199
13.3.3 COMPANY SHARE ANALYSIS 200
13.3.4 PRODUCT PORTFOLIO 200
13.3.5 RECENT DEVELOPMENT 201
13.4 ZEISS INTERNATIONAL 202
13.4.1 COMPANY SNAPSHOT 202
13.4.2 REVENUE ANALYSIS 202
13.4.3 COMPANY SHARE ANALYSIS 203
13.4.4 PRODUCT AND SOLUTION PORTFOLIO 203
13.4.5 RECENT DEVELOPMENT 205
13.5 ATHLON 206
13.5.1 COMPANY SNAPSHOT 206
13.5.2 PRODUCT PORTFOLIO 206
13.5.3 RECENT DEVELOPMENT 207
13.6 ATN 208
13.6.1 COMPANY SNAPSHOT 208
13.6.2 PRODUCT PORTFOLIO 208
13.6.3 RECENT DEVELOPMENT 209
13.7 CELESTRON, LLC. 210
13.7.1 COMPANY SNAPSHOT 210
13.7.2 PRODUCT PORTFOLIO 210
13.7.3 RECENT DEVELOPMENT 212
13.8 FLIR SYSTEMS, INC. 213
13.8.1 COMPANY SNAPSHOT 213
13.8.2 REVENUE ANALYSIS 213
13.8.3 PRODUCT PORTFOLIO 214
13.8.4 RECENT DEVELOPMENTS 215
13.9 L-3, EOTECH INC 216
13.9.1 COMPANY SNAPSHOT 216
13.9.2 PRODUCT PORTFOLIO 216
13.9.3 RECENT DEVELOPMENTS 217
13.10 LEICA CAMERA AG 218
13.10.1 COMPANY SNAPSHOT 218
13.10.2 PRODUCT PORTFOLIO 218
13.10.3 RECENT DEVELOPMENTS 219
13.11 LEUPOLD & STEVENS, INC. 220
13.11.1 COMPANY SNAPSHOT 220
13.11.2 PRODUCT PORTFOLIO 220
13.11.3 RECENT DEVELOPMENT 227
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13.12 MEOPTA - OPTIKA, S.R.O. AND MEOPTA U.S.A., INC. 228
13.12.1 COMPANY SNAPSHOT 228
13.12.2 PRODUCT PORTFOLIO 228
13.12.3 RECENT DEVELOPMENT 230
13.13 NIGHTFORCE OPTICS, INC. 231
13.13.1 COMPANY SNAPSHOT 231
13.13.2 PRODUCT PORTFOLIO 231
13.13.3 RECENT DEVELOPMENT 231
13.14 SCHMIDT & BENDER GMBH & CO. KG 232
13.14.1 COMPANY SNAPSHOT 232
13.14.2 PRODUCT PORTFOLIO 232
13.14.3 RECENT DEVELOPMENTS 234
13.15 SIG SAUER 235
13.15.1 COMPANY SNAPSHOT 235
13.15.2 PRODUCT PORTFOLIO 235
13.15.3 RECENT DEVELOPMENT 238
13.16 SWAROVSKI GROUP 239
13.16.1 COMPANY SNAPSHOT 239
13.16.2 PRODUCT PORTFOLIO 239
13.16.3 RECENT DEVELOPMENT 241
13.17 TRIJICON, INC. 242
13.17.1 COMPANY SNAPSHOT 242
13.17.2 PRODUCT PORTFOLIO 242
13.17.3 RECENT DEVELOPMENT 243
13.18 U.S. OPTICS 244
13.18.1 COMPANY SNAPSHOT 244
13.18.2 PRODUCT PORTFOLIO 244
13.18.3 RECENT DEVELOPMENT 245
13.19 VANGUARD 246
13.19.1 COMPANY SNAPSHOT 246
13.19.2 PRODUCT PORTFOLIO 246
13.19.3 RECENT DEVELOPMENT 247
13.20 VORTEX OPTICS 248
13.20.1 COMPANY SNAPSHOT 248
13.20.2 PRODUCT PORTFOLIO 248
13.20.3 RECENT DEVELOPMENT 249
14 CONCLUSION 250
15 QUESTIONNAIRE 251
16 RELATED REPORTS 256