TABLE OF CONTENTS
1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 OVERVIEW OF LATIN AMERICA AIR CONDITIONER MARKET 21
1.4 LIMITATIONS 23
1.5 MARKETS COVERED 23
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHICAL SCOPE 26
2.3 YEARS CONSIDERED FOR THE STUDY 27
2.4 CURRENCY AND PRICING 27
2.5 DBMR TRIPOD DATA VALIDATION MODEL 28
2.6 TECHNOLOGY LIFE LINE CURVE 31
2.7 MULTIVARIATE MODELLING 32
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 33
2.9 DBMR MARKET POSITION GRID 34
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 DBMR MARKET CHALLENGE MATRIX 37
2.12 IMPORT-EXPORT DATA 38
2.13 SECONDARY SOURCES 39
2.14 ASSUMPTIONS 40
3 MARKET OVERVIEW 41
3.1 DRIVERS 43
3.1.1 HIGHER EFFICIENCY OF HYBRID ACS 43
3.1.2 BOOM OF AC'S IN THE COMMERCIAL BUILDING CONSTRUCTIONS IN LATIN AMERICA 44
3.1.3 SOARING TEMPERATURE AND HUMIDITY LEVELS HAVE INCREASED THE DEMAND FOR AIR CONDITIONERS 44
3.1.4 RISE IN SHARE OF ORGANIZED RETAIL 45
3.2 RESTRAINTS 46
3.2.1 LOW PURCHASING POWER IN RURAL AREAS 46
3.2.2 LOW REPLACEMENT RATE DUE TO HIGH LIFESPAN OF AIR CONDITIONER 47
3.3 OPPORTUNITIES 48
3.3.1 EMERGING DEMAND FOR VOICE RECOGNISITION TECHNOLOGY IN AC'S 48
3.3.2 EMERGENCE OF ARTIFICIAL INTELLIGENCE 49
3.3.3 INTEGRATION OF IOT WITH HOME APPLIANCES IN SMART HOMES 49
3.4 CHALLENGES 50
3.4.1 HIGHER ELECTRICITY BILLS LEADS TO LOWER DEMAND 50
3.4.2 TECHNOLOGY UPGRADATION AT FASTER PACE 50
3.4.3 DESTOCKING ACROSS THE TRADE CHANNELS 51
4 EXECUTIVE SUMMARY 52
5 PREMIUM INSIGHTS 55
6 LATIN AMERICA AIR CONDITIONER MARKET, BY TYPE 56
6.1 OVERVIEW 57
6.2 PORTABLE AC 58
6.3 WINDOW AC 59
6.4 PACKAGED AC 60
6.5 AIRSIDE AC 61
6.6 SPLIT AC 62
6.6.1 SINGLE SPLIT AC 63
6.6.2 MULTI SPLIT AC 63
6.7 FLOOR MOUNTED UNITS 64
6.8 CASSETTES 65
6.9 INVERTER AC 66
6.10 CENTRALIZED 67
6.10.1 VRF/VRV 68
6.10.2 AHU/FCU 68
6.10.3 CHILLER 68
6.11 OTHERS 68
7 LATIN AMERICA AIR CONDITIONER MARKET, BY DUCT TYPE 70
7.1 OVERVIEW 71
7.2 DUCTLESS 72
7.3 DUCTED 72
8 LATIN AMERICA AIR CONDITIONER MARKET, BY CAPACITY 73
8.1 OVERVIEW 74
8.2 UPTO 1 TON 75
8.3 1.1 TO 1.5 TON 75
8.4 1.6 TO 2 TON 76
8.5 ABOVE 2 TON 76
9 LATIN AMERICA AIR CONDITIONER MARKET, BY TECHNOLOGY 77
9.1 OVERVIEW 78
9.2 MANUAL 79
9.3 AUTOMATIC 79
10 LATIN AMERICA AIR CONDITIONER MARKET, BY COMPONENT 80
10.1 OVERVIEW 81
10.2 COMPRESSOR 82
10.3 EVAPORATOR 82
10.4 DRIER/RECEIVER 83
10.5 CONDENSER 83
10.6 AIR HANDLING UNIT 84
10.7 DUCT SYSTEM 84
10.8 OTHERS 85
11 LATIN AMERICA AIR CONDITIONER MARKET, BY DISTRIBUTION CHANNEL 86
11.1 OVERVIEW 87
11.2 ONLINE 88
11.3 SPECIALTY STORES 88
11.4 RETAIL OUTLETS 89
11.5 DISTRIBUTORS/DEALERS 89
11.6 REAL ESTATE DEVELOPERS 90
11.7 HOUSING DECORATION ENTERPRISES 90
11.8 OTHERS 91
12 LATIN AMERICA AIR CONDITIONER MARKET, BY END-USER 92
12.1 OVERVIEW 93
12.2 RESIDENTIAL 94
12.3 COMMERCIAL 95
12.3.1 COMMERCIAL BUILDINGS 95
12.3.2 HOSPITALITY 95
12.3.3 HOSPITALS & CLINICS 96
12.3.4 RETAIL 96
12.3.5 EDUCATIONAL INSTITUTES 96
12.4 INDUSTRIAL 97
12.4.1 MANUFACTURING UNITS 97
12.4.2 AUTOMOTIVE 97
12.4.2.1 PASSENGER VEHICLES 98
12.4.2.2 COMMERCIAL VEHICLES 98
12.4.2.3 OFF-HIGHWAY VEHICLES 98
12.4.2.4 OTHERS 99
12.4.3 TELECOM 99
12.4.4 OTHERS 99
12.5 GOVERNMENT & TRANSPORTATION 99
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13 LATIN AMERICA AIR CONDITIONER MARKET, BY COUNTRY 102
13.1 BRAZIL 107
13.2 MEXICO 113
13.3 ARGENTINA 119
13.4 COLUMBIA 125
13.5 CHILE 131
13.6 VENEZUELA 137
13.7 PERU 143
13.8 REST OF LATIN AMERICA 149
14 LATIN AMERICA AIR CONDITIONER MARKET, COMPANY LANDSCAPE 150
14.1 COMPANY SHARE ANALYSIS: LATIN AMERICA 150
15 COMPANY PROFILES 151
15.1 SAMSUNG 151
15.1.1 COMPANY SNAPSHOT 151
15.1.2 REVENUE ANALYSIS 151
15.1.3 PRODUCT PORTFOLIO - MEXICO 152
15.1.4 PRODUCT PORTFOLIO - BRAZIL 152
15.1.5 PRODUCT PORTFOLIO - ARGENTINA 153
15.1.6 RECENT DEVELOPMENTS 154
15.2 ROBERT BOSCH GMBH 155
15.2.1 COMPANY SNAPSHOT 155
15.2.2 REVENUE ANALYSIS 155
15.2.3 PRODUCT PORTFOLIO 156
15.2.4 RECENT DEVELOPMENTS 157
15.3 LG ELECTRONICS 158
15.3.1 COMPANY SNAPSHOT 158
15.3.2 REVENUE ANALYSIS 158
15.3.3 PRODUCT PORTFOLIO 159
15.3.4 RECENT DEVELOPMENTS 160
15.4 PANASONIC CORPORATION 161
15.4.1 COMPANY SNAPSHOT 161
15.4.2 REVENUE ANALYSIS 161
15.4.3 PRODUCT PORTFOLIO 162
15.4.4 RECENT DEVELOPMENTS 163
15.5 JOHNSON CONTROLS 164
15.5.1 COMPANY SNAPSHOT 164
15.5.2 REVENUE ANALYSIS 164
15.5.3 PRODUCT PORTFOLIO 165
15.5.4 RECENT DEVELOPMENT 166
15.6 HAIER, INC. 167
15.6.1 COMPANY SNAPSHOT 167
15.6.2 REVENUE ANALYSIS 167
15.6.3 PRODUCT PORTFOLIO 168
15.6.4 RECENT DEVELOPMENTS 171
15.7 DAIKIN INDUSTRIES, LTD. 172
15.7.1 COMPANY SNAPSHOT 172
15.7.2 REVENUE ANALYSIS 172
15.7.3 PRODUCT PORTFOLIO 173
15.7.4 RECENT DEVELOPMENTS 174
15.8 DAEWOO ELECTRONICS CO. LTD. 175
15.8.1 COMPANY SNAPSHOT 175
15.8.2 PRODUCT PORTFOLIO 175
15.8.3 RECENT DEVELOPMENT 175
15.9 AB ELECTROLUX 176
15.9.1 COMPANY SNAPSHOT 176
15.9.2 REVENUE ANALYSIS 176
15.9.3 PRODUCT PORTFOLIO 177
15.9.4 RECENT DEVELOPMENTS 177
15.10 GODREJ & BOYCE MFG. CO. LTD. 178
15.10.1 COMPANY SNAPSHOT 178
15.10.2 REVENUE ANALYSIS 178
15.10.3 PRODUCT PORTFOLIO 179
15.10.4 RECENT DEVELOPMENTS 179
15.11 GREE ELECTRIC APPLIANCES, INC. 180
15.11.1 COMPANY SNAPSHOT 180
15.11.2 REVENUE ANALYSIS 180
15.11.3 PRODUCT PORTFOLIO 181
15.11.4 RECENT DEVELOPMENTS 182
15.12 HISENSE 183
15.12.1 COMPANY SNAPSHOT 183
15.12.2 PRODUCT PORTFOLIO 183
15.12.3 RECENT DEVELOPMENT 185
15.13 HITACHI, LTD. 186
15.13.1 COMPANY SNAPSHOT 186
15.13.2 REVENUE ANALYSIS 186
15.13.3 PRODUCT PORTFOLIO 187
15.13.4 RECENT DEVELOPMENTS 188
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15.14 LENNOX INTERNATIONAL 189
15.14.1 COMPANY SNAPSHOT 189
15.14.2 REVENUE ANALYSIS 189
15.14.3 PRODUCT PORTFOLIO 190
15.14.4 RECENT DEVELOPMENTS 191
15.15 MIDEA GROUP 192
15.15.1 COMPANY SNAPSHOT 192
15.15.2 REVENUE ANALYSIS 192
15.15.3 PRODUCT PORTFOLIO 193
15.15.4 RECENT DEVELOPMENTS 197
15.16 MITSUBISHI ELECTRIC CORPORATION 198
15.16.1 COMPANY SNAPSHOT 198
15.16.2 REVENUE ANALYSIS 198
15.16.3 PRODUCT PORTFOLIO 199
15.16.4 RECENT DEVELOPMENT 199
15.17 MODINE MANUFACTURING COMPANY 200
15.17.1 COMPANY SNAPSHOT 200
15.17.2 REVENUE ANALYSIS 200
15.17.3 PRODUCT PORTFOLIO 201
15.17.4 RECENT DEVELOPMENTS 202
15.18 UNITED TECHNOLOGIES 203
15.18.1 COMPANY SNAPSHOT 203
15.18.2 REVENUE ANALYSIS 203
15.18.3 PRODUCT PORTFOLIO 204
15.18.4 RECENT DEVELOPMENTS 207
15.19 VENTISOL 208
15.19.1 COMPANY SNAPSHOT 208
15.19.2 PRODUCT PORTFOLIO - VENTISOL 208
15.19.3 PRODUCT PORTFOLIO - AGRATTO 208
15.19.4 RECENT DEVELOPMENT 209
15.20 WHIRLPOOL CORPORATION 210
15.20.1 COMPANY SNAPSHOT 210
15.20.2 REVENUE ANALYSIS 210
15.20.3 PRODUCT PORTFOLIO 211
15.20.4 RECENT DEVELOPMENT 212
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16 SWOT ANALYSIS 213
17 QUESTIONNAIRE 216
18 RELATED REPORTS 220