TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF INDIA BABY CARE PRODUCTS MARKET 13
1.4 LIMITATIONS 14
1.5 MARKETS COVERED 15
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 18
2.4 CURRENCY AND PRICING 18
2.5 DBMR TRIPOD DATA VALIDATION MODEL 19
2.6 MULTIVARIATE MODELLING 22
2.7 PRODUCTS LIFELINE CURVE 22
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.9 DBMR MARKET POSITION GRID 24
2.10 VENDOR SHARE ANALYSIS 25
2.11 SECONDARY SOURCES 26
2.12 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 REGULATORY SCENARIO 29
5 PREMIUM INSIGHTS 32
5.1 OILS 32
5.2 SESAME OIL 32
5.3 ALMOND OIL 32
5.4 COCONUT OIL 32
5.5 CARRIER OIL 32
5.6 ESSENTIAL OIL 33
5.7 FLORAL ABSOLUTE OIL 33
5.8 MINT OIL 33
5.9 SOYA OIL 33
5.10 SANDALWOOD OIL 33
5.11 OLIVE OIL 33
5.12 FLOWER EXTRACTS 34
5.12.1 ROSE EXTRACT 34
5.12.2 LAVENDER 34
5.12.3 CHAMOMILE 34
5.13 FRUIT EXTRACTS 34
5.13.1 POMEGRANATE 34
5.13.2 ORANGE 34
5.14 ALOE VERA 34
5.15 WORMWOOD 34
5.16 SAFFRON 34
5.17 SHEA 35
5.18 CORN 35
5.19 LITHOSPERMUM ERYTHRORHIZON 35
5.20 CURCUMA LONGA 35
5.21 CONVOLVULUS PLURICAULIS 35
6 MARKET OVERVIEW 38
6.1 DRIVERS 40
6.1.1 RISING NUCLEAR FAMILIES IN INDIA AND CHANGING FAMILY IDEOLOGY TOWARDS CHILD UPBRINGING 40
6.1.2 RISING AWARENESS ABOUT INFANT NUTRITION, HYGIENE AND SAFETY IN URBAN AREAS 42
6.1.3 GOVERNMENT INITIATIVES AND SCHEMES TOWARDS CHILD HEALTH CARE 43
6.2 RESTRAINTS 43
6.2.1 LOW PENETRATION AND LIMITED AVAILABILITY OF TOILETRIES IN RURAL AREAS 43
6.2.2 SIDE EFFECTS OF BABY CARE PRODUCTS IN NEWBORN BABIES 44
6.2.3 INCREASING USAGE OF HOUSEHOLD PRODUCTS FOR BABY CARE INSTEAD OF BUYING PACKAGED BABY PRODUCTS 45
6.2.4 LABORATORIES PER MILLION PEOPLE IS LOWER IN INDIA AS COMPARED TO OTHER HIGH-POPULATION COUNTRIES 45
6.3 OPPORTUNITIES 47
6.3.1 RISING DEMAND OF PERSONALIZED BABY CARE PRODUCTS 47
6.3.2 TECHNOLOGICAL ADVANCEMENT IN PACKAGING & BABY PRODUCTS 48
6.4 CHALLENGES 48
6.4.1 MAINTAINING QUALITY OF BABY FOOD PRODUCTS WITH ZERO CARCINOGENIC CONTENT AND OTHER HARMFUL SUBSTANCES 48
6.4.2 BAN ON ONE COMPANY INCREASES OPERATING COST OF ALL THE MANUFACTURERS ENGAGED IN THE SAME PRODUCT DUE TO ENHANCED TESTING SCHEDULES 49
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7 INDIA BABY PRODUCTS MARKET, BY PRODUCT 50
7.1 OVERVIEW 51
7.2 BABY COSMETIC & TOILETRIES 54
7.2.1 TOILETRIES 54
7.2.1.1 BABY DIAPERS 55
7.2.1.2 BABY SOAPS 55
7.2.1.3 BABY BODY WASH 55
7.2.1.4 NAPKINS 55
7.2.1.5 TOWEL 55
7.2.1.6 BABY HAND WASH 55
7.2.1.7 COTTON SWABS 55
7.2.1.8 BABY WIPES 55
7.2.1.9 NAIL CUTTER 55
7.2.1.10 SCISSORS 55
7.2.1.11 BABY FRAGRANCES 55
7.2.1.12 OTHERS 55
7.2.2 SKIN CARE 56
7.2.2.1 BABY OIL 56
7.2.2.2 BABY POWDER 56
7.2.2.3 BABY CREAM 56
7.2.2.4 BABY LOTION 56
7.2.2.5 OTHERS 56
7.2.3 HAIR CARE 57
7.2.3.1 BABY HAIR OIL 57
7.2.3.2 BABY SHAMPOO 57
7.2.3.3 BABY CONDITIONER 57
7.2.3.4 BABY GEL 57
7.2.3.5 OTHERS 57
7.2.4 OTHERS 57
7.3 BABY FOOD 58
7.3.1 BABY MILK PRODUCTS 58
7.3.2 BABY FOOD CEREALS 58
7.3.3 BOTTLED FOOD 58
7.3.4 FRUIT & VEGETABLE JUICE 58
7.3.5 SOUP 58
7.3.6 OTHERS 59
7.4 BABY CLOTHING 59
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7.5 BABY FEEDING NEEDS 59
7.5.1 HARD BOTTLES 59
7.5.2 DISPOSABLE BOTTLES 59
7.5.3 PACIFIERS 59
7.5.4 SIPPY CUPS 60
7.5.5 UTENSILS 60
7.5.6 NURSING PADS 60
7.5.7 BREAST PUMPS 60
7.5.8 OTHERS 60
7.6 BABY SHOES 60
7.7 BABY TOYS 60
7.8 BABY SAFETY & CONVENIENCE 61
7.8.1 BABY STROLLER 61
7.8.2 BABY PRAMS 61
7.8.3 BABY/BOOSTER SEAT 61
7.8.4 POTTY SEAT 61
7.8.5 BED RAIL 61
7.8.6 CAR SEAT/ STROLLER COMBO 62
7.8.7 SAFETY GATE 62
7.8.8 BABY MONITOR 62
7.8.9 OTHERS 62
7.9 OTHERS 62
8 INDIA BABY PRODUCTS MARKET, BY CATEGORY 63
8.1 OVERVIEW 64
8.2 MASS 66
8.3 PREMIUM 66
9 INDIA BABY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 67
9.1 OVERVIEW 68
9.2 CONVENIENCE STORES 70
9.3 SPECIALIST RETAILERS 70
9.4 SUPERMARKETS/HYPERMARKETS 70
9.5 ONLINE RETAIL STORES 70
9.6 CHEMIST & PHARMACY 70
9.7 OTHERS 70
10 INDIA BABY PRODUCTS MARKET, COMPANY LANDSCAPE 71
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11 COMPANY PROFILE 72
11.1 SOCIÉTÉ DES PRODUITS NESTLÉ S.A. 72
11.1.1 COMPANY SNAPSHOT 72
11.1.2 REVENUE ANALYSIS 72
11.1.3 PRODUCT PORTFOLIO 73
11.1.4 RECENT DEVELOPMENT 73
11.2 HINDUSTAN UNILEVER LIMITED 74
11.2.1 COMPANY SNAPSHOT 74
11.2.2 REVENUE ANALYSIS 74
11.2.3 PRODUCT PORTFOLIO 75
11.2.4 RECENT DEVELOPMENTS 75
11.3 JOHNSON & JOHNSON PRIVATE LIMITED 76
11.3.1 COMPANY SNAPSHOT 76
11.3.2 REVENUE ANALYSIS 76
11.3.3 PRODUCT PORTFOLIO 77
11.3.4 RECENT DEVELOPMENT 78
11.4 UNICHARM CORPORATION 79
11.4.1 COMPANY SNAPSHOT 79
11.4.2 REVENUE ANALYSIS 79
11.4.3 PRODUCT PORTFOLIO 80
11.4.4 RECENT DEVELOPMENT 80
11.5 DABUR INDIA LIMITED 81
11.5.1 COMPANY SNAPSHOT 81
11.5.2 REVENUE ANALYSIS 81
11.5.3 PRODUCT PORTFOLIO 82
11.5.4 RECENT DEVELOPMENTS 82
11.6 PROCTER & GAMBLE 83
11.6.1 COMPANY SNAPSHOT 83
11.6.2 REVENUE ANALYSIS 83
11.6.3 PRODUCT PORTFOLIO 84
11.6.4 RECENT DEVELOPMENTS 84
11.7 WIPRO ENTERPRISES 86
11.7.1 COMPANY SNAPSHOT 86
11.7.2 REVENUE ANALYSIS 86
11.7.3 PRODUCT PORTFOLIO 87
11.7.4 RECENT DEVELOPMENT 87
11.8 ABBOTT 88
11.8.1 COMPANY SNAPSHOT 88
11.8.2 REVENUE ANALYSIS 88
11.8.3 PRODUCT PORTFOLIO 89
11.8.4 RECENT DEVELOPMENT 89
11.9 ARTSANA S.P.A. 90
11.9.1 COMPANY SNAPSHOT 90
11.9.2 REVENUE ANALYSIS 90
11.9.3 PRODUCT PORTFOLIO 91
11.9.4 RECENT DEVELOPMENTS 97
11.10 COLGATE-PALMOLIVE COMPANY 98
11.10.1 COMPANY SNAPSHOT 98
11.10.2 REVENUE ANALYSIS 98
11.10.3 PRODUCT PORTFOLIO 99
11.10.4 RECENT DEVELOPMENT 99
11.11 DANONE 100
11.11.1 COMPANY SNAPSHOT 100
11.11.2 REVENUE ANALYSIS 100
11.11.3 PRODUCT PORTFOLIO 101
11.11.4 RECENT DEVELOPMENT 102
11.12 KCWW 103
11.12.1 COMPANY SNAPSHOT 103
11.12.2 REVENUE ANALYSIS 103
11.12.3 PRODUCT PORTFOLIO 104
11.12.4 RECENT DEVELOPMENT 104
11.13 KONINKLIJKE PHILIPS N.V. 105
11.13.1 COMPANY SNAPSHOT 105
11.13.2 REVENUE ANALYSIS 105
11.13.3 PRODUCT PORTFOLIO 106
11.13.4 RECENT DEVELOPMENT 106
11.14 MATTEL 107
11.14.1 COMPANY SNAPSHOT 107
11.14.2 REVENUE ANALYSIS 107
11.14.3 PRODUCT PORTFOLIO 108
11.14.4 RECENT DEVELOPMENTS 109
11.15 ME N MOMS 110
11.15.1 COMPANY SNAPSHOT 110
11.15.2 PRODUCT PORTFOLIO 110
11.15.3 RECENT DEVELOPMENT 112
11.16 MOTHERCARE IN LIMITED 113
11.16.1 COMPANY SNAPSHOT 113
11.16.2 PRODUCT PORTFOLIO 113
11.16.3 RECENT DEVELOPMENT 117
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11.17 PIGEON INDIA (A SUBSIDIARY OF PIGEON CORPORATION) 118
11.17.1 COMPANY SNAPSHOT 118
11.17.2 REVENUE ANALYSIS 118
11.17.3 PRODUCT PORTFOLIO 119
11.17.4 RECENT DEVELOPMENTS 121
11.18 THE HIMALAYA DRUG COMPANY 122
11.18.1 COMPANY SNAPSHOT 122
11.18.2 PRODUCT PORTFOLIO 122
11.18.3 RECENT DEVELOPMENT 123
11.19 UNIVERSAL CORPORATION LTD. 124
11.19.1 COMPANY SNAPSHOT 124
11.19.2 PRODUCT PORTFOLIO 124
11.19.3 RECENT DEVELOPMENT 126
12 QUESTIONNAIRE 127
13 RELATED REPORTS 131