TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 OVERVIEW OF NORTH AMERICA TISSUE TOWEL MARKET 14
1.4 LIMITATIONS 15
1.5 MARKETS COVERED 15
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 18
2.4 CURRENCY AND PRICING 18
2.5 DBMR TRIPOD DATA VALIDATION MODEL 19
2.6 TECHNOLOGY LIFE LINE CURVE 22
2.7 MULTIVARIATE MODELLING 23
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 24
2.9 DBMR MARKET POSITION GRID 25
2.10 MARKET APPLICATION COVERAGE GRID 26
2.11 DBMR MARKET CHALLENGE MATRIX 27
2.12 IMPORT-EXPORT DATA 28
2.13 SECONDARY SOURCES 29
2.14 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 33
5 MARKET OVERVIEW 34
5.1 DRIVERS 36
5.1.1 HIGH LEVEL OF ABSORBENCY AS COMPARED TO OTHER ALTERNATIVES INCLUDING HOT AIR DRYERS 36
5.1.2 PAPER TOWEL IS MORE ENVIRONMENTALLY EFFICIENT AS COMPARED TO ELECTRIC AIR DRYERS 37
5.1.3 INCREASING HEALTH AWARENESS AND PREVENTION FROM CROSS-CONTAMINATION 38
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5.2 RESTRAINTS 39
5.2.1 ENVIRONMENTAL DEGRADATION CAUSED DUE TO TISSUE INDUSTRIES SUCH AS WATER POLLUTION, TOXIC PULPING, AND GREENHOUSE GAS EMISSIONS 39
5.2.2 ENVIRONMENTAL CONCERNS DUE TO CUTTING DOWN OF TREES IMPACTING URBAN ECOSYSTEM 41
5.2.3 STRENGTHENING OF REGULATIONS TOWARDS DEFORESTATION 42
5.3 OPPORTUNITIES 43
5.3.1 DEVELOPMENT OF ECO-FRIENDLY BIODEGRADABLE DISPOSABLE TISSUE 43
5.3.2 DEVELOPMENT OF AFFORDABLE TABLET TISSUE FOR DEVELOPING COUNTRIES 44
5.4 CHALLENGES 45
5.4.1 FLUCTUATION IN RAW MATERIAL PRICES IMPACTING BOTTOM LINE OF MANUFACTURERS 45
6 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE 46
6.1 OVERVIEW 47
6.2 ROLLED TOWELS 48
6.2.1 STANDARD ROLLS 49
6.2.2 CENTER PULL ROLLS 49
6.3 FOLDED TOWEL 50
6.3.1 CENTREFOLD 51
6.3.2 MULTI-FOLD 51
6.4 BOXED TOWELS 51
6.5 NAPKINS AND LUXURY 52
7 NORTH AMERICA TISSUE TOWEL MARKET, BY END-USER 53
7.1 OVERVIEW 54
7.2 HOME CARE 55
7.3 COMMERCIAL 56
7.3.1 OFFICE 56
7.3.2 RESTAURANTS 56
7.4 PERSONAL CARE 57
7.5 HEALTH CARE 57
7.6 HOSPITALITY 58
7.7 EDUCATION & RESEARCH INSTITUTES 58
7.8 PUBLIC WASHROOMS 58
7.9 OTHERS 59
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8 NORTH AMERICA TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL 60
8.1 OVERVIEW 61
8.2 RETAIL STORES 62
8.2.1 HYPERMARKETS 62
8.2.2 SUPERMARKETS 62
8.2.3 WHOLE SALE STORE 62
8.2.4 SPECIALITY STORES 63
8.2.5 OTHERS 63
8.3 E-COMMERCE 63
8.4 DIRECT SALES 63
8.5 OTHERS 64
9 NORTH AMERICA TISSUE TOWEL MARKET BY REGION 65
9.1 NORTH AMERICA 65
9.1.1 U.S. 72
9.1.2 CANADA 75
9.1.3 MEXICO 78
10 NORTH AMERICA TISSUE TOWEL MARKET, COMPANY LANDSCAPE 81
10.1 MERGERS & ACQUISITIONS 82
10.2 NEW PRODUCT DEVELOPMENT & APPROVALS 82
10.3 EXPANSIONS 82
11 SWOT AND DATABRIDGE MARKET RESEARCH ANALYSIS 83
11.1 SWOT ANALYSIS 83
11.1.1 STRENGTH: - STRONG GEOGRAPHICAL PRESENCE 83
11.1.2 WEAKNESS: - VOLATILE INPUT PRICES 83
11.1.3 OPPORTUNITY: - STRATEGIC ACQUISITIONS 84
11.1.4 THREAT: - AVAILABLITY OF SUBSTITUTES 84
11.2 DATA BRIDGE MARKET RESEARCH ANALYSIS 84
12 COMPANY PROFILE 85
12.1 GEORGIA-PACIFIC 85
12.1.1 COMPANY SNAPSHOT 85
12.1.2 PRODUCT PORTFOLIO 85
12.1.3 RECENT DEVELOPMENT 86
12.2 PROCTER & GAMBLE 87
12.2.1 COMPANY SNAPSHOT 87
12.2.2 REVENUE ANALYSIS 87
12.2.3 PRODUCT PORTFOLIO 88
12.2.4 RECENT DEVELOPMENT 88
12.3 KCWW 89
12.3.1 COMPANY SNAPSHOT 89
12.3.2 REVENUE ANALYSIS 89
12.3.3 PRODUCT PORTFOLIO 90
12.3.4 RECENT DEVELOPMENTS 91
12.4 CASCADES INC. 92
12.4.1 COMPANY SNAPSHOT 92
12.4.2 REVENUE ANALYSIS 92
12.4.3 PRODUCT PORTFOLIO 93
12.4.4 RECENT DEVELOPMENT 95
12.5 KP TISSUE INC. 96
12.5.1 COMPANY SNAPSHOT 96
12.5.2 REVENUE ANALYSIS 96
12.5.3 PRODUCT PORTFOLIO 97
12.5.4 RECENT DEVELOPMENT 98
12.6 IRVING CONSUMER PRODUCTS LIMITED. 99
12.6.1 COMPANY SNAPSHOT 99
12.6.2 BRAND PORTFOLIO 99
12.6.3 RECENT DEVELOPMENT 101
12.7 ASALEO CARE LIMITED 102
12.7.1 COMPANY SNAPSHOT 102
12.7.2 REVENUE ANALYSIS 102
12.7.3 BRAND PORTFOLIO 103
12.7.4 RECENT DEVELOPMENT 103
12.8 BLUE RIDGE TISSUE CORPORATION 104
12.8.1 COMPANY SNAPSHOT 104
12.8.2 BRAND PORTFOLIO 104
12.8.3 RECENT DEVELOPMENT 104
12.9 ESSITY AKTIEBOLAG (PUBL). 105
12.9.1 COMPANY SNAPSHOT 105
12.9.2 REVENUE ANALYSIS 105
12.9.3 PRODUCT PORTFOLIO 106
12.9.4 RECENT DEVELOPMENTS 106
12.10 FLOWER CITY TISSUE MILLS CO 107
12.10.1 COMPANY SNAPSHOT 107
12.10.2 PRODUCT PORTFOLIO 107
12.10.3 RECENT DEVELOPMENT 108
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12.11 GLOBAL TISSUE GROUP, INC. 109
12.11.1 COMPANY SNAPSHOT 109
12.11.2 PRODUCT PORTFOLIO 109
12.11.3 RECENT DEVELOPMENT 110
12.12 GORHAM PAPER & TISSUE 111
12.12.1 COMPANY SNAPSHOT 111
12.12.2 PRODUCT PORTFOLIO 111
12.12.3 RECENT DEVELOPMENT 111
12.13 METSa TISSUE 112
12.13.1 COMPANY SNAPSHOT 112
12.13.2 REVENUE ANALYSIS 112
12.13.3 PRODUCT PORTFOLIO 113
12.13.4 RECENT DEVELOPMENT 115
12.14 NOVA TISSUE 116
12.14.1 COMPANY SNAPSHOT 116
12.14.2 PRODUCT PORTFOLIO 116
12.14.3 RECENT DEVELOPMENT 117
12.15 WEPA HYGIENEPRODUKTE GMBH 118
12.15.1 COMPANY SNAPSHOT 118
12.15.2 PRODUCT PORTFOLIO 118
12.15.3 RECENT DEVELOPMENT 119
13 CONCLUSION 120
14 QUESTIONNAIRE 121
15 RELATED REPORTS 124