TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF MALAYSIA AUTOMOTIVE INTERIOR MATERIALS MARKET 12
1.4 LIMITATIONS 13
1.5 MARKETS COVERED 14
2 MARKET SEGMENTATION 16
2.1 MARKETS COVERED 16
2.2 GEOGRAPHICAL SCOPE 17
2.3 YEARS CONSIDERED FOR THE STUDY 17
2.4 CURRENCY AND PRICING 18
2.5 DBMR TRIPOD DATA VALIDATION MODEL 18
2.6 TECHNOLOGY LIFE LINE CURVE 21
2.7 MULTIVARIATE MODELLING 22
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.9 DBMR MARKET POSITION GRID 25
2.10 MARKET APPLICATION COVERAGE GRID 26
2.11 DBMR MARKET CHALLENGE MATRIX 27
2.12 SECONDARY SOURCES 28
2.13 ASSUMPTIONS 29
3 MARKET OVERVIEW 30
3.1 DRIVERS 32
3.1.1 INCREASING DEMAND FOR INTERIOR STYLING, CABIN COMFORT AND CONVENIENCE FEATURES SUCH AS CHILD SEAT 32
3.1.2 EASY GOVERNMENT REGULATION FOR LIGHT WEIGHT MATERIAL USAGE IN AUTOMOTIVE INTERIORS 33
3.1.3 GROWING SALES OF AUTOMOBILES 33
3.1.4 LOW USAGE LIFE OF SYNTHETIC LEATHER DUE TO DETERIORATION LEADS TO TIMELY REPLACEMENT 35
3.2 RESTRAINTS 35
3.2.1 INCREASING COST OF MATERIAL 35
3.2.2 HIGH AIRBAGS FAILURE RATE CREATING NEGATIVE PERCEPTION 36
3.2.3 INTERIOR DESIGN ISSUES LIMITING CAR SALES 37
3.2.4 LIMITED AVAILABILITY OF LOCALLY PRODUCED MATERIALS INCREASES COST OF MATERIAL IN MALAYSIA 37
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3.3 OPPORTUNITIES 38
3.3.1 INCORPORATION OF GREEN TECHNOLOGY IN THE AUTOMOBILE INDUSTRY 38
3.3.2 INCORPORATION OF FLEXIBLE AND MOVABLE SEATS 39
3.3.3 SMART INTERIOR SURFACES WITH SURFACE SENSITIVITY 40
3.4 CHALLENGES 41
3.4.1 CHANGING DEMAND-SUPPLY SPECTRUM OF RAW MATERIALS IS CREATING HURDLES IN PRODUCTION DYNAMICS 41
3.4.2 MAINTAINING QUALITY OF MATERIALS TO LIMIT PRODUCT ISSUES 42
4 EXECUTIVE SUMMARY 43
5 PREMIUM INSIGHTS 45
6 MALAYSIA AUTOMOTIVE INTERIOR MATERIALS MARKET, BY TYPE 46
6.1 OVERVIEW 47
6.2 PLASTIC 49
6.2.1 POLYPROPYLENE (PP) 49
6.2.2 ACRYLONITRILE BUTADIENE STYRENE (ABS) 49
6.2.3 POLYCARBONATE (PC) 49
6.2.4 OTHERS 50
6.3 FABRIC 50
6.3.1 BODY CLOTH FABRIC 50
6.3.2 VELOUR 50
6.3.3 VELVET 50
6.3.4 TWEED 51
6.4 LEATHER 51
6.4.1 SYNTHETIC 51
6.4.2 GENUINE 52
6.5 METAL 52
6.5.1 ALUMINUM 52
6.5.2 STEEL 52
6.5.3 OTHERS 52
6.6 COMPOSITES 53
6.6.1 CARBON FIBER REINFORCED POLYMER (CFRP) 53
6.6.2 FIBRE-REINFORCED PLASTIC (FRP) 53
6.6.3 OTHERS 53
6.7 THERMOPLASTIC POLYMERS 54
6.7.1 POLY-VINYL-CHLORIDE (PVC) 54
6.7.2 POLYETHYLENE (PE) 54
6.7.3 POLYSTYRENE (PS) 55
6.7.4 OTHERS 55
7 MALAYSIA AUTOMOTIVE INTERIOR MATERIALS MARKET, BY VEHICLE TYPE 56
7.1 OVERVIEW 57
7.2 PASSENGER VEHICLES 58
7.3 LIGHT COMMERCIAL VEHICLES 58
7.4 HEAVY COMMERCIAL VEHICLES 58
7.5 OTHERS 58
8 MALAYSIA AUTOMOTIVE INTERIOR MATERIALS MARKET, BY APPLICATION 59
8.1 OVERVIEW 60
8.2 SEATING 61
8.3 CARPET & HEADLINER 61
8.4 DASHBOARDS 61
8.5 AIRBAG & SEAT BELT 61
8.6 DOOR PANEL 61
8.7 INTERIOR TRIM 61
8.8 CHILD SEAT 62
8.9 IVI SYSTEMS 62
8.10 NOISE CANCELLATION 62
8.11 OTHERS 62
9 MALAYSIA AUTOMOTIVE INTERIOR MATERIALS MARKET, COMPANY LANDSCAPE 63
9.1 COMPANY SHARE ANALYSIS: MALAYSIA 63
10 SWOT & DBMR ANALYSIS 64
11 COMPANY PROFILES 67
11.1 ROBERT BOSCH GMBH 67
11.1.1 COMPANY SNAPSHOT 67
11.1.2 REVENUE ANALYSIS 67
11.1.3 PRODUCT PORTFOLIO 68
11.1.4 RECENT DEVELOPMENTS 68
11.2 BASF SE 69
11.2.1 COMPANY SNAPSHOT 69
11.2.2 REVENUE ANALYSIS 69
11.2.3 PRODUCT PORTFOLIO 70
11.2.4 RECENT DEVELOPMENT 71
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11.3 CONTINENTAL AG 72
11.3.1 COMPANY SNAPSHOT 72
11.3.2 REVENUE ANALYSIS 72
11.3.3 PRODUCT PORTFOLIO 73
11.3.4 RECENT DEVELOPMENT 74
11.4 SABIC 75
11.4.1 COMPANY SNAPSHOT 75
11.4.2 REVENUE ANALYSIS 75
11.4.3 PRODUCT PORTFOLIO 76
11.4.4 RECENT DEVELOPMENT 78
11.5 FAURECIA 79
11.5.1 COMPANY SNAPSHOT 79
11.5.2 REVENUE ANALYSIS 79
11.5.3 PRODUCT PORTFOLIO 80
11.5.4 RECENT DEVELOPMENT 80
11.6 CELANESE CORPORATION 81
11.6.1 COMPANY SNAPSHOT 81
11.6.2 REVENUE ANALYSIS 81
11.6.3 PRODUCT PORTFOLIO 82
11.6.4 RECENT DEVELOPMENTS 83
11.7 LEAR CORPORATION 84
11.7.1 COMPANY SNAPSHOT 84
11.7.2 REVENUE ANALYSIS 84
11.7.3 PRODUCT PORTFOLIO 85
11.7.4 RECENT DEVELOPMENTS 85
11.8 ADIENT PLC 86
11.8.1 COMPANY SNAPSHOT 86
11.8.2 REVENUE ANALYSIS 86
11.8.3 PRODUCT PORTFOLIO 87
11.8.4 RECENT DEVELOPMENTS 87
11.9 KINTEX (KL) SDN. BHD 88
11.9.1 COMPANY SNAPSHOT 88
11.9.2 PRODUCT PORTFOLIO 88
11.9.3 RECENT DEVELOPMENT 89
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11.10 TOYOTA BOSHOKU CORPORATION 90
11.10.1 COMPANY SNAPSHOT 90
11.10.2 REVENUE ANALYSIS 90
11.10.3 PRODUCT PORTFOLIO 91
11.10.4 RECENT DEVELOPMENTS 91
12 QUESTIONNAIRE 92
13 CONCLUSION 96
14 REFERENCES 97
15 RELATED REPORTS 98