TABLE OF CONTENTS
1 INTRODUCTION 44
1.1 OBJECTIVES OF THE STUDY 44
1.2 MARKET DEFINITION 44
1.3 OVERVIEW OF THE GLOBAL DIGITAL SIGNAGE MARKET 44
1.4 CURRENCY AND PRICING 46
1.5 LIMITATION 46
1.6 MARKETS COVERED 46
2 MARKET SEGMENTATION 49
2.1 MARKETS COVERED 49
2.2 GEOGRAPHICAL SCOPE 50
2.3 YEARS CONSIDERED FOR THE STUDY 51
2.4 DBMR TRIPOD DATA VALIDATION MODEL 52
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 55
2.6 SECONDARY SOURCES 56
2.7 ASSUMPTIONS 56
2.8 DBMR MARKET POSITION GRID 57
2.9 DBMR MARKET CHALLENGE MATRIX 58
2.10 APPLICATION GRID 59
2.11 DBMR MARKET TIMELINE 60
2.12 DBMR MULTIVARIATE MODEL 61
2.13 COMPANY SHARE ANYLYSIS 62
3 MARKET OVERVIEW 63
3.1 DRIVERS 65
3.2 GROWING INFLUX OF SMART CITY INITIATIVE 65
3.3 INCREASING SPENDING ON OOH ADVERTISEMENT 66
3.4 RISING DEMAND FOR 4K & 8K DISPLAYS 67
3.4.1 UPSURGE IN ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN HEALTHCARE AND BANKING SECTORS 68
3.5 RESTRAINTS 70
3.5.1 INCREASING TRENDS OF ONLINE/BROADCAST ADVERTISEMENT 70
3.5.2 LACK OF STANDARDIZATION IN DIGITAL SIGNAGE PLATFORM 70
3.6 OPPORTUNITIES 72
3.6.1 INCREASE IN DEMAND OF SMART SIGNAGE 72
3.6.2 INCREASE IN USE OF DIGITAL SIGNAGE FOR DATA VISUALIZATION 72
3.6.3 RISE IN GLOBAL RETAIL SECTOR 73
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3.7 CHALLENGE 75
3.7.1 MANUAL MANAGEMENT OF DIGITAL SIGNAGE & SNEAKERNET 75
4 EXECUTIVE SUMMARY 76
5 PREMIUM INSIGHTS 80
5.1 INDUSTRY INSIGHTS 81
5.2 DIGITAL SIGNAGE IN QUICK SERVICE RESTAURANT AND DOOH INDUSTRY 82
6 GLOBAL DIGITAL SIGNAGE MARKET, BY OFFERING 84
6.1 OVERVIEW 85
6.2 HARDWARE 86
6.2.1 DISPLAYS 87
6.2.2 DISPLAY, BY TYPE 88
6.2.2.1 LCD 89
6.2.2.2 LED 89
6.2.2.3 OLED 90
6.2.2.4 DIRECT VIEW LARGE PIXEL LED 90
6.2.2.5 DIRECT VIEW FINE PIXEL LED 91
6.2.2.6 E-PAPER DISPLAY 91
6.2.3 DISPLAY, BY BRIGHTNESS 92
6.2.3.1 0-500 NITS 92
6.2.3.2 501-1000 NITS 93
6.2.3.3 1001-2000 NITS 93
6.2.3.4 2001-3000 NITS 94
6.2.3.5 MORE THAN 3000 NITS 94
6.2.4 DISPLAY, BY RESOLUTION 95
6.2.4.1 FHD 95
6.2.4.2 WQHD/2K 96
6.2.4.3 4K 96
6.2.4.4 8K 97
6.2.4.5 HD 97
6.2.4.6 OTHERS 98
6.2.5 MEDIA PLAYER 98
6.2.6 PROJECTORS 99
6.2.7 MOUNTS AND OTHER ACCESSORIES 99
6.3 SOFTWARE 100
6.3.1 CONTENT MANAGEMENT SYSTEM 101
6.3.2 EDGE SERVER SOFTWARE 102
6.3.3 OTHERS 102
6.4 SERVICES 103
6.4.1 INSTALLATION SERVCIES 104
6.4.2 MAINTENANCE & SUPPORT SERVCIES 105
6.4.3 CONSULTING & OTHER SOLUTIONS 105
7 GLOBAL DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 106
7.1 OVERVIEW 107
7.2 STANDALONE 108
7.2.1 KIOSKS 109
7.2.1.1 Automated Teller Machine 111
7.2.1.2 INTERACTIVE KIOSKS 111
7.2.1.3 VENDING KIOSKS 112
7.2.1.4 SELF-SERVICE KIOSKS 112
7.2.1.5 OTHERS 113
7.2.2 MENUBOARDS 113
7.2.2.1 NON-INTERACTIVE MENUBOARDS 114
7.2.2.2 INTERACTIVE MENUBOARDS 114
7.2.3 BILLBOARDS 115
7.2.4 SIGNBOARDS 115
7.2.5 OTHERS 116
7.3 VIDEOWALLS 116
8 GLOBAL DIGITAL SIGNAGE MARKET, BY SIZE 118
8.1 OVERVIEW 119
8.2 BELOW 32 INCHES 120
8.3 32 TO 52 INCHES 121
8.4 ABOVE 52 INCHES 122
9 GLOBAL DIGITAL SIGNAGE MARKET, BY APPLICATION 123
9.1 OVERVIEW 124
9.2 INDOOR 125
9.3 OUTDOOR 126
10 GLOBAL DIGITAL SIGNAGE MARKET, BY VERTICAL 127
10.1 OVERVIEW 128
10.2 COMMERCIAL 129
10.2.1 RETAIL 130
10.2.2 HOSPITALITY 131
10.2.3 CORPORATE 131
10.2.4 HEALTHCARE 132
10.2.5 GOVERNMENT 132
10.2.6 OTHERS 133
10.3 INSTITUTIONAL 133
10.3.1 BANKING 134
10.3.2 EDUCATION 135
10.4 INFRASTRUCTURAL 135
10.4.1 ENTERTAINMENT 136
10.4.2 TRANSPORTATION 137
10.5 INDUSTRIAL 137
10.6 OTHERS 138
11 GLOBAL DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 139
11.1 OVERVIEW 140
11.2 NORTH AMERICA 145
11.2.1 U.S. 155
11.2.2 CANADA 160
11.2.3 MEXICO 165
11.3 EUROPE 170
11.3.1 U.K. 179
11.3.2 GERMANY 184
11.3.3 FRANCE 189
11.3.4 ITALY 194
11.3.5 SPAIN 199
11.3.6 NETHERLANDS 204
11.3.7 SWITZERLAND 209
11.3.8 RUSSIA 214
11.3.9 BELGIUM 219
11.3.10 TURKEY 224
11.3.11 REST OF EUROPE 229
11.4 ASIA-PACIFIC 230
11.4.1 CHINA 238
11.4.2 JAPAN 243
11.4.3 INDIA 248
11.4.4 SOUTH KOREA 253
11.4.5 AUSTRALIA 258
11.4.6 SINGAPORE 263
11.4.7 THAILAND 268
11.4.8 INDONESIA 273
11.4.9 MALAYSIA 278
11.4.10 PHILIPPINES 283
11.4.11 REST OF ASIA-PACIFIC 288
11.5 SOUTH AMERICA 289
11.5.1 BRAZIL 298
11.5.2 ARGENTINA 303
11.5.3 REST OF SOUTH AMERICA 308
11.6 MIDDLE EAST AND AFRICA 309
11.6.1 SAUDI ARABIA 318
11.6.2 U.A.E 323
11.6.3 SOUTH AFRICA 328
11.6.4 ISRAEL 333
11.6.5 EGYPT 338
11.6.6 REST OF MIDDLE EAST AND AFRICA 343
12 GLOBAL DIGITAL SIGNAGE MARKET, COMPANY LANDSCAPE 344
12.1 COMPANY SHARE ANALYSIS: GLOBAL 344
12.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 345
12.3 COMPANY SHARE ANALYSIS: EUROPE 346
12.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 347
12.4.1 SWOT ANALYSIS 348
12.4.2 DATA BRIDGE MARKET RESEARCH ANALYSIS 350
13 COMPANY PROFILE 351
13.1 SAMSUNG 351
13.1.1 COMPANY SNAPSHOT 351
13.1.2 REVENUE ANALYSIS 351
13.1.3 COMPANY SHARE ANALYSIS 352
13.1.4 GEOGRAPHICAL PRESENCE 352
13.1.5 PRODUCT PORTFOLIO 353
13.1.6 RECENT DEVELOPMENTS 360
13.2 LG DISPLAY CO., LTD. 361
13.2.1 COMPANY SNAPSHOT 361
13.2.2 REVENUE ANALYSIS 362
13.2.3 COMPANY SHARE ANALYSIS 363
13.2.4 GEOGRAPHICAL PRESENCE 363
13.2.5 PRODUCT PORTFOLIO 364
13.2.6 RECENT DEVELOPMENTS 369
13.3 SONY CORPORATION 370
13.3.1 COMPANY SNAPSHOT 370
13.3.2 REVENUE ANALYSIS 370
13.3.3 COMPANY SHARE ANALYSIS 371
13.3.4 GEOGRAPHICAL PRESENCE 371
13.3.5 PRODUCT PORTFOLIO 372
13.3.6 RECENT DEVELOPMENTS 375
13.4 NEC CORPORATION 376
13.4.1 COMPANY SNAPSHOT 376
13.4.2 REVENUE ANALYSIS 376
13.4.3 COMPANY SHARE ANALYSIS 377
13.4.4 GEOGRAPHICAL PRESENCE 377
13.4.5 PRODUCT PORTFOLIO 378
13.4.6 RECENT DEVELOPMENTS 380
13.5 PANASONIC CORPORATION 381
13.5.1 COMPANY SNAPSHOT 381
13.5.2 REVENUE ANALYSIS 381
13.5.3 COMPANY SHARE ANALYSIS 382
13.5.4 GEOGRAPHICAL PRESENCE 382
13.5.5 PRODUCT PORTFOLIO 383
13.5.6 RECENT DEVELOPMENTS 390
13.6 ADFLOW NETWORKS 391
13.6.1 COMPANY SNAPSHOT 391
13.6.2 PRODUCT PORTFOLIO 391
13.6.3 RECENT DEVELOPMENTS 392
13.7 AU OPTRONICS CORP. 393
13.7.1 COMPANY SNAPSHOT 393
13.7.2 REVENUE ANALYSIS 393
13.7.3 GEOGRAPHICAL PRESENCE 394
13.7.4 PRODUCT PORTFOLIO 394
13.7.5 RECENT DEVELOPMENTS 395
13.8 BARCO 396
13.8.1 COMPANY SNAPSHOT 396
13.8.2 REVENUE ANALYSIS 396
13.8.3 GEOGRAPHICAL PRESENCE 397
13.8.4 PRODUCT PORTFOLIO 397
13.8.5 RECENT DEVELOPMENTS 402
13.9 BRIGHTSIGN, LLC 404
13.9.1 COMPANY SNAPSHOT 404
13.9.2 PRODUCT PORTFOLIO 404
13.9.3 RECENT DEVELOPMENTS 406
13.10 CISCO SYSTEMS, INC. 407
13.10.1 COMPANY SNAPSHOT 407
13.10.2 REVENUE ANALYSIS 407
13.10.3 GEOGRAPHICAL PRESENCE 408
13.10.4 PRODUCT PORTFOLIO 408
13.10.5 RECENT DEVELOPMENT 409
13.11 GOODVIEW 410
13.11.1 COMPANY SNAPSHOT 410
13.11.2 PRODUCT PORTFOLIO 410
13.11.3 RECENT DEVELOPMENT 411
13.12 KEYWEST TECHNOLOGY, INC. 412
13.12.1 COMPANY SNAPSHOT 412
13.12.2 PRODUCT/SERVICE PORTFOLIO 412
13.12.3 RECENT DEVELOPMENT 412
13.13 KONINKLIJKE PHILIPS N.V. 413
13.13.1 COMPANY SNAPSHOT 413
13.13.2 REVENUE ANALYSIS 413
13.13.3 GEOGRAPHICAL PRESENCE 414
13.13.4 PRODUCT PORTFOLIO 414
13.13.5 RECENT DEVELOPMENTS 416
13.14 MICROSOFT 417
13.14.1 COMPANY SNAPSHOT 417
13.14.2 REVENUE ANALYSIS 417
13.14.3 GEOGRAPHICAL PRESENCE 418
13.14.4 PRODUCT PORTFOLIO 418
13.14.5 RECENT DEVELOPMENTS 419
13.15 OMNIVEX CORPORATION 420
13.15.1 COMPANY SNAPSHOT 420
13.15.2 GEOGRAPHICAL PRESENCE 420
13.15.3 PRODUCT PORTFOLIO 421
13.15.4 RECENT DEVELOPMENTS 421
13.16 PLANAR SYSTEMS 422
13.16.1 COMPANY SNAPSHOT 422
13.16.2 GEOGRAPHICAL PRESENCE 422
13.16.3 PRODUCT PORTFOLIO 423
13.16.4 RECENT DEVELOPMENTS 425
13.17 SCALA DIGITAL SIGNAGE 426
13.17.1 COMPANY SNAPSHOT 426
13.17.2 GEOGRAPHICAL PRESENCE 426
13.17.3 PRODUCT PORTFOLIO 427
13.17.4 RECENT DEVELOPMENTS 428
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13.18 SHARP CORPORATION 429
13.18.1 COMPANY SNAPSHOT 429
13.18.2 REVENUE ANALYSIS 429
13.18.3 GEOGRAPHICAL PRESENCE 430
13.18.4 PRODUCT PORTFOLIO 430
13.18.5 RECENT DEVELOPMENTS 433
13.19 STRATACACHE 434
13.19.1 COMPANY SNAPSHOT 434
13.19.2 GEOGRAPHICAL PRESENCE 434
13.19.3 SOLUTION PORTFOLIO 435
13.19.4 RECENT DEVELOPMENTS 435
13.20 VIEWSONIC CORPORATION 437
13.20.1 COMPANY SNAPSHOT 437
13.20.2 GEOGRAPHICAL PRESENCE 437
13.20.3 PRODUCT PORTFOLIO 438
13.20.4 RECENT DEVELOPMENTS 440
13.21 WINMATE INC. 441
13.21.1 COMPANY SNAPSHOT 441
13.21.2 REVENUE ANALYSIS 441
13.21.3 GEOGRAPHICAL PRESENCE 442
13.21.4 PRODUCT PORTFOLIO 442
13.21.5 RECENT DEVELOPMENT 443
14 CONCLUSION 444
15 QUESTIONNAIRE 445
16 RELATED REPORTS 447