TABLE OF CONTENTS
1 INTRODUCTION 42
1.1 OBJECTIVES OF THE STUDY 42
1.2 MARKET DEFINITION 42
1.3 OVERVIEW OF GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET 42
1.4 CURRENCY AND PRICING 44
1.5 LIMITATIONS 44
1.6 MARKETS COVERED 44
2 MARKET SEGMENTATION 48
2.1 MARKETS COVERED 48
2.2 GEOGRAPHICAL SCOPE 49
2.3 YEARS CONSIDERED FOR THE STUDY 50
2.4 DBMR TRIPOD DATA VALIDATION MODEL 51
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 54
2.6 DBMR MARKET POSITION GRID 55
2.7 VENDOR SHARE ANALYSIS 56
2.8 MARKET APPLICATION COVERAGE GRID 57
2.9 MULTIVARIATE MODELING 57
2.10 COMPONENT TIMELINE CURVE 58
2.11 SECONDARY SOURCES 59
2.12 ASSUMPTIONS 59
3 EXECUTIVE SUMMARY 60
4 PREMIUM INSIGHTS 62
4.1 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY OPERATING SYSTEMS 65
5 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET: IMPACT ANALYSIS OF COVID-19 66
6 MARKET OVERVIEW 68
6.1 DRIVERS 70
6.1.1 INCREASING GROWTH IN DIGITALIZATION 70
6.1.2 RICH EXPERIENCE WITH TOUCHPOINT OPTIMIZATION 70
6.1.3 INCREASED CUSTOMER RETENTION THROUGH DXP 71
6.1.4 GROWTH IN CLOUD TECHNOLOGY AND IOT BASED DEVICES 71
6.1.5 GROWTH IN BIG DATA ANALYTICS 72
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6.2 RESTRAINTS 72
6.2.1 LACK OF KNOWLEDGE REGARDING DIGITAL EXPERIENCE PLATFORM 72
6.2.2 ISSUE WITH CYBER SECURITY 73
6.2.3 MULTILINGUAL CONTENT AVAILABLE GLOBALLY 73
6.3 OPPORTUNITIES 74
6.3.1 INCREASING GROWTH IN ARTIFICIAL INTELLIGENCE TECHNOLOGY 74
6.3.2 GROWTH IN E-COMMERCE TRANSFORMING THE RETAIL MARKET 74
6.3.3 IMPLEMENTING BUSINESS INTELLIGENCE IN DXP 74
6.4 CHALLENGES 75
6.4.1 COMPLICATIONS INVOLVED IN INTEGRATION OF DIFFERENT PLATFORMS INVOLVED 75
6.4.2 TRACKING CROSS CHANNEL USER BEHAVIOUR 75
7 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY COMPONENT 76
7.1 OVERVIEW 77
7.2 PLATFORM 78
7.3 SERVICES 79
7.3.1 PROFESSIONAL SERVICES 79
7.3.2 MANAGED SERVICES 79
8 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY DEPLOYMENT MODEL 80
8.1 OVERVIEW 81
8.2 ON PREMISES 82
8.3 CLOUD 82
9 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY ORGANISATION SIZE 84
9.1 OVERVIEW 85
9.2 LARGE ENTERPRISE 86
9.3 SMALL & MEDIUM ENTERPRISE 87
10 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY APPLICATION 88
10.1 OVERVIEW 89
10.2 BUSINESS TO CUSTOMER 90
10.2.1 ON PREMISES 90
10.2.2 CLOUD 90
10.3 BUSINESS TO BUSINESS 91
10.3.1 ON PREMISES 91
10.3.2 CLOUD 91
10.4 OTHERS 92
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11 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY VERTICAL 93
11.1 OVERVIEW 94
11.2 RETAIL 95
11.2.1 PLATFORM 96
11.2.2 SERVICES 96
11.3 BFSI 96
11.3.1 PLATFORM 97
11.3.2 SERVICES 97
11.4 IT & TELECOM 97
11.4.1 PLATFORM 98
11.4.2 SERVICES 98
11.5 TRAVEL & HOSPITALITY 98
11.5.1 PLATFORM 99
11.5.2 SERVICES 99
11.6 MEDIA AND ENTERTAINMENT 99
11.6.1 PLATFORM 100
11.6.2 SERVICES 100
11.7 EDUCATION 100
11.7.1 PLATFORM 101
11.7.2 SERVICES 101
11.8 HEALTHCARE 101
11.8.1 PLATFORM 102
11.8.2 SERVICES 102
11.9 MANUFACTURING 102
11.9.1 PLATFORM 103
11.9.2 SERVICES 103
11.10 OTHERS 103
12 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, BY GEOGRAPHY 104
12.1 OVERVIEW 105
12.2 NORTH AMERICA 110
12.2.1 U.S. 118
12.2.2 CANADA 123
12.2.3 MEXICO 128
12.3 EUROPE 133
12.3.1 U.K. 141
12.3.2 GERMANY 146
12.3.3 FRANCE 151
12.3.4 ITALY 156
12.3.5 RUSSIA 161
12.3.6 SPAIN 166
12.3.7 TURKEY 171
12.3.8 NETHERLANDS 176
12.3.9 BELGIUM 181
12.3.10 SWITZERLAND 186
12.3.11 REST OF EUROPE 191
12.4 ASIA-PACIFIC 192
12.4.1 CHINA 200
12.4.2 INDIA 205
12.4.3 JAPAN 210
12.4.4 SOUTH KOREA 215
12.4.5 AUSTRALIA 220
12.4.6 SINGAPORE 225
12.4.7 THAILAND 230
12.4.8 MALAYSIA 235
12.4.9 INDONESIA 240
12.4.10 PHILIPPINES 245
12.4.11 REST OF ASIA-PACIFIC 250
12.5 MIDDLE EAST AND AFRICA 251
12.5.1 SOUTH AFRICA 259
12.5.2 ISRAEL 264
12.5.3 SAUDI ARABIA 269
12.5.4 U.A.E. 274
12.5.5 EGYPT 279
12.5.6 REST OF MIDDLE EAST AND AFRICA 284
12.6 SOUTH AMERICA 285
12.6.1 BRAZIL 293
12.6.2 ARGENTINA 298
12.6.3 REST OF SOUTH AMERICA 303
13 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET, COMPANY LANDSCAPE 304
13.1 COMPANY SHARE ANALYSIS: GLOBAL 304
13.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 305
13.3 COMPANY SHARE ANALYSIS: EUROPE 306
13.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 307
14 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET: SWOT ANALYSIS 308
15 GLOBAL DIGITAL EXPERIENCE PLATFORM MARKET: DBMR ANALYSIS 311
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16 COMPANY PROFILE 312
16.1 ADOBE 312
16.1.1 COMPANY SNAPSHOT 312
16.1.2 REVENUE ANALYSIS 313
16.1.3 COMPANY SHARE ANALYSIS 313
16.1.4 PRODUCT PORTFOLIO 314
16.1.5 RECENT DEVELOPMENTS 314
16.2 SAP SE 315
16.2.1 COMPANY SNAPSHOT 315
16.2.2 REVENUE ANALYSIS 316
16.2.3 COMPANY SHARE ANLYSIS 316
16.2.4 PRODUCT PORTFOLIO 317
16.2.5 RECENT DEVELOPMENTS 317
16.3 ORACLE 318
16.3.1 COMPANY SNAPSHOT 318
16.3.2 REVENUE ANALYSIS 319
16.3.3 COMPANY SHARE ANALYSIS 319
16.3.4 PRODUCT PORTFOLIO 320
16.3.5 RECENT DEVELOPMENTS 320
16.4 SALESFORCE.COM, INC. 321
16.4.1 COMPANY SNAPSHOT 321
16.4.2 REVENUE ANALYSIS 322
16.4.3 COMPANY SHARE ANALYSIS 322
16.4.4 PRODUCT PORTFOLIO 323
16.4.5 RECENT DEVELOPMENTS 323
16.5 ACCENTURE 324
16.5.1 COMPANY SNAPSHOT 324
16.5.2 REVENUE ANALYSIS 325
16.5.3 COMPANY SHARE ANALYSIS 325
16.5.4 SERVICE PORTFOLIO 325
16.5.5 RECENT DEVELOPMENTS 326
16.6 ACQUIA, INC. 327
16.6.1 COMPANY SNAPSHOT 327
16.6.2 PRODUCT PORTFOLIO 327
16.6.3 RECENT DEVELOPMENTS 327
16.7 BLOOMREACH INC. 328
16.7.1 COMPANY SNAPSHOT 328
16.7.2 PRODUCT PORTFOLIO 328
16.7.3 RECENT DEVELOPMENTS 328
16.8 CENSHARE AG 329
16.8.1 COMPANY SNAPSHOT 329
16.8.2 PRODUCT & SERVICE PORTFOLIO 329
16.8.3 RECENT DEVELOPMENTS 329
16.9 CROWNPEAK TECHNOLOGY, INC. 330
16.9.1 COMPANY SNAPSHOT 330
16.9.2 PRODUCT PORTFOLIO 330
16.9.3 RECENT DEVELOPMENTS 330
16.10 EPISERVER 331
16.10.1 COMPANY SNAPSHOT 331
16.10.2 PRODUCT PORTFOLIO 331
16.10.3 RECENT DEVELOPMENTS 331
16.11 HCL TECHNOLOGIES LIMITED 332
16.11.1 COMPANY SNAPSHOT 332
16.11.2 REVENUE ANALYSIS 333
16.11.3 PRODUCT PORTFOLIO 333
16.11.4 RECENT DEVELOPMENTS 334
16.12 INFOSYS LIMITED 335
16.12.1 COMPANY SNAPSHOT 335
16.12.2 REVENUE ANALYSIS 336
16.12.3 SERVICE PORTFOLIO 336
16.12.4 RECENT DEVELOPMENTS 336
16.13 JAHIA SOLUTIONS GROUP SA 337
16.13.1 COMPANY SNAPSHOT 337
16.13.2 PRODUCT PORTFOLIO 337
16.13.3 RECENT DEVELOPMENTS 337
16.14 KENTICO SOFTWARE 338
16.14.1 COMPANY SNAPSHOT 338
16.14.2 SOLUTION PORTFOLIO 338
16.14.3 RECENT DEVELOPMENT 338
16.15 LIFERAY INC. 339
16.15.1 COMPANY SNAPSHOT 339
16.15.2 PRODUCT PORTFOLIO 339
16.15.3 RECENT DEVELOPMENT 339
16.16 OPEN TEXT CORPORATION 340
16.16.1 COMPANY SNAPSHOT 340
16.16.2 REVENUE ANALYSIS 341
16.16.3 PRODUCT & SOLUTION PORTFOLIO 341
16.16.4 RECENT DEVELOPMENTS 342
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16.17 SDL PLC 343
16.17.1 COMPANY SNAPSHOT 343
16.17.2 REVENUE ANALYSIS 344
16.17.3 SOFTWARE PORTFOLIO 344
16.17.4 RECENT DEVELOPMENTS 345
16.18 SITECORE 346
16.18.1 COMPANY SNAPSHOT 346
16.18.2 PRODUCT PORTFOLIO 346
16.18.3 RECENT DEVELOPMENTS 346
16.19 SQUIZ 347
16.19.1 COMPANY SNAPSHOT 347
16.19.2 PRODUCT PORTFOLIO 347
16.19.3 RECENT DEVELOPMENT 347
16.20 WIPRO LIMITED 348
16.20.1 COMPANY SNAPSHOT 348
16.20.2 REVENUE ANALYSIS 349
16.20.3 SERVICE PORTFOLIO 349
16.20.4 RECENT DEVELOPMENTS 350
17 CONCLUSION 351
18 QUESTIONNAIRE 352
19 RELATED REPORTS 354