1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. Executive Summary
3.1. Outlook in the Healthcare Marketing & Communications Market
3.1.1. The growing focus on healthcare-consumerism driving growth prospects
3.1.2. Increased value of providing positive patient experience and communication
3.1.3. Increased use of wearables and smartphone as the core of communication
3.1.4. Ground for new acquisitions and mergers
3.2. Opportunities in the Healthcare Marketing & Communications Market
3.3. Geographical Analysis in the Healthcare Marketing & Communications Market
4. Premium Insight
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Enhanced patient experience through increased communication, engagement, and interaction
4.2.1.2. Effective way to communicate the stakeholders about the benefits of the products
4.2.1.3. Government enforcement to increase patient awareness & education and encourage disease prevention
4.2.1.4. Growing importance of patients and payers as stakeholder
4.2.1.5. Need for an approach with real-world evidence and outcome-based research
4.2.2. Restraints
4.2.2.1. Aligning with consumer information
4.2.3. Opportunities
4.2.3.1. Increasing merger and acquisition activities in the sector
4.2.3.2. Partnership with consultancies and integration to scale the ability of the platform
4.2.4. Challenges
4.2.4.1. Mature market
4.2.4.2. Transition from traditional to digital marketing
4.3. Porter's Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Regulatory Framework Guiding Communication in the Healthcare Sector
5. Global Healthcare Marketing & Communications Market: Type Estimates & Trend Analysis
5.1. Overview
5.2. Market Sizing & Forecasting
6. Global Healthcare Marketing & Communications Market: End-User Estimates & Trend Analysis
6.1. Overview
6.2. Market Sizing & Forecasting
7. Global Healthcare Marketing & Communications Market: Americas Estimates & Trend Analysis
7.1. Overview
7.2. Market Sizing & Forecasting
8. Global Healthcare Marketing & Communications Market: Europe, Middle East & Africa Estimates & Trend Analysis
8.1. Overview
8.2. Market Sizing & Forecasting
9. Global Healthcare Marketing & Communications Market: Asia-Pacific Estimates & Trend Analysis
9.1. Overview
9.2. Market Sizing & Forecasting
10. Competitive Landscape
10.1. 360iResearch FPNV Positioning Matrix for Global Healthcare Marketing & Communications Market
10.2. Market Vendor Ranking Analysis for Global Healthcare Marketing & Communications Market
10.3. Competitive News Feed Analysis for Global Healthcare Marketing & Communications Market
10.3.1. Mergers & Acquisitions
10.3.2. New Product Launches
10.3.3. Business Expansions
10.3.4. Partnerships, Agreements & Collaborations
11. Company Usability Profiles
11.1. IMS Health Holdings, Inc.
11.1.1. Business Overview
11.1.2. FPNV Scorecard
11.1.3. Business SWOT
11.1.4. Business Strategy
11.2. Indegene Inc.
11.2.1. Business Overview
11.2.2. FPNV Scorecard
11.2.3. Business SWOT
11.2.4. Business Strategy
11.3. Publicis Groupe S.A.
11.3.1. Business Overview
11.3.2. FPNV Scorecard
11.3.3. Business SWOT
11.3.4. Business Strategy
11.4. Spectrio, LLC
11.4.1. Business Overview
11.4.2. FPNV Scorecard
11.4.3. Business SWOT
11.4.4. Business Strategy
11.5. UDG Healthcare PLC
11.5.1. Business Overview
11.5.2. FPNV Scorecard
11.5.3. Business SWOT
11.5.4. Business Strategy
11.6. Advice Media, LLC
11.6.1. Business Overview
11.6.2. FPNV Scorecard
11.6.3. Business SWOT
11.6.4. Business Strategy
11.7. Experian PLC
11.7.1. Business Overview
11.7.2. FPNV Scorecard
11.7.3. Business SWOT
11.7.4. Business Strategy
11.8. Fishawack Limited
11.8.1. Business Overview
11.8.2. FPNV Scorecard
11.8.3. Business SWOT
11.8.4. Business Strategy
11.9. Halifax Group Limited
11.9.1. Business Overview
11.9.2. FPNV Scorecard
11.9.3. Business SWOT
11.9.4. Business Strategy
11.10. inVentiv Health Inc.
11.10.1. Business Overview
11.10.2. FPNV Scorecard
11.10.3. Business SWOT
11.10.4. Business Strategy
11.11. McCann Worldgroup AS
11.11.1. Business Overview
11.11.2. FPNV Scorecard
11.11.3. Business SWOT
11.11.4. Business Strategy
11.12. NexgenRx Inc.
11.12.1. Business Overview
11.12.2. FPNV Scorecard
11.12.3. Business SWOT
11.12.4. Business Strategy
11.13. Open Health Communications LLP
11.13.1. Business Overview
11.13.2. FPNV Scorecard
11.13.3. Business SWOT
11.13.4. Business Strategy
11.14. PAREXEL International Corporation
11.14.1. Business Overview
11.14.2. FPNV Scorecard
11.14.3. Business SWOT
11.14.4. Business Strategy
11.15. Saatchi & Saatchi Group Limited
11.15.1. Business Overview
11.15.2. FPNV Scorecard
11.15.3. Business SWOT
11.15.4. Business Strategy
11.16. Symphony Technology Group, LLC
11.16.1. Business Overview
11.16.2. FPNV Scorecard
11.16.3. Business SWOT
11.16.4. Business Strategy
12. Appendix
12.1. Discussion Guide
12.2. Top Reports
12.2.1. Global Travel Management Solution Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
12.2.2. Global Managed Content as a Service Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
12.2.3. Global Electronic Data Interchange Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
12.2.4. Global Online Personals Dating Services Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
12.3. Author Details