CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Market dynamics
3.2.1. Drivers
3.2.1.1. Increase in innovations in probiotics
3.2.1.2. Rise in health consciousness among millennial parents
3.2.2. Restraints
3.2.2.1. Lack of awareness among consumers regarding the effectiveness of probiotic products
3.2.2.2. Inadequate regulation of probiotics
3.2.3. Opportunities
3.2.3.1. Surge in online penetration of probiotic market
3.2.4. Challenges
3.2.4.1. Processing and shelf life requirements
3.3. Probiotics Market: Channel Dynamics
3.4. Consumer buying trends
CHAPTER 4: U.S. INFANT AND KIDS PROBIOTICS MARKET, BY FORM
4.1. Overview
4.2. Liquid
4.2.1. Key market trends, growth factors, and opportunities
4.3. Powder
4.3.1. Key market trends, growth factors, and opportunities
4.4. Chewable
4.4.1. Key market trends, growth factors, and opportunities
4.5. Other
4.5.1. Key market trends, growth factors, and opportunities
CHAPTER 5: U.S. INFANT AND KIDS PROBIOTICS MARKET, BY DISTRIBUTION CHANNEL
5.1. Overview
5.2. Retail Pharmacies/Drug Stores
5.2.1. Key market trends, growth factors, and opportunities
5.3. Departmental Stores
5.3.1. Key market trends, growth factors, and opportunities
5.4. Supermarket/Hypermarket
5.4.1. Key market trends, growth factors, and opportunities
5.5. E-commerce
5.5.1. Key market trends, growth factors, and opportunities
CHAPTER 6: U.S. INFANT AND KIDS PROBIOTICS MARKET, BY AGE GROUP
6.1. Overview
6.2. Baby/Infant
6.2.1. Key market trends, growth factors, and opportunities
6.3. Kids
6.3.1. Key market trends, growth factors, and opportunities
CHAPTER 7: COMPETITION LANDSCAPE
7.1. Probiotics revenue by top 10 SKU (2019)
7.2. Market share analysis by competitor (2019)
7.2.1. i-Health, Inc. (Culturelle)
7.2.1.1. i-Health, Inc. (Culturelle): Company Overview
7.2.2. Gerber
7.2.2.1. Gerber: Company Overview
7.2.3. LoveBug Probiotics
7.2.3.1. LoveBug Probiotics: Company Overview
7.2.4. Mommy's Bliss Inc.
7.2.4.1. Mommy's Bliss Inc. : Company Overview
7.2.5. Zarbees, Inc.
7.2.5.1. Zarbees, Inc. : Company Overview
7.2.6. FIT-BioCeuticals Ltd
7.2.6.1. FIT-BioCeuticals Ltd: Company Overview
7.2.7. Florastor
7.2.7.1. Florastor: Company Overview
7.2.8. BioGaia
7.2.8.1. BioGaia: Company Overview
7.2.9. Mama's Select
7.2.9.1. Mama's Select: Company Overview
7.2.10. Hyperbiotics
7.2.10.1. Hyperbiotics: Company Overview
