CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. KEY FINDINGS
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FORCES SHAPING THE GLOBAL WEB ANALYTICS MARKET
3.3. MARKET DYNAMICS
3.3.1. Drivers
3.3.1.1. Increase in the demand of mobile analytics
3.3.1.2. Increase in shift to data driven businesses
3.3.1.3. Growing marketing automation
3.3.2. Restraints
3.3.2.1. Shortage of skilled labor
3.3.2.2. Data privacy and cyber security
3.3.3. Opportunities
3.3.3.1. Increasing cloud adoption trend
3.3.3.2. Predictive web analytics
3.4. INDUSTRY ROADMAP OF WEB ANALYTICS
3.5. WEB ANALYTICS PROCESS
3.6. IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL WEB ANALYTICS MARKET
CHAPTER 4: GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT
4.1. OVERVIEW
4.2. ON-PREMISE
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. CLOUD
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: GLOBAL WEB ANALYTICS MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. SOCIAL MEDIA MANAGEMENT
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. TARGETING AND BEHAVIORAL ANALYSIS
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. DISPLAY ADVERTISING OPTIMIZATION
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. MULTICHANNEL CAMPAIGN ANALYSIS
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
5.6. ONLINE MARKETING
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country
5.7. OTHERS
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country
CHAPTER 6: GLOBAL WEB ANALYTICS MARKET, BY END USER
6.1. OVERVIEW
6.2. BFSI
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. RETAIL
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. HEALTHCARE
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. GOVERNMENT
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
6.6. TRAVEL AND HOSPITALITY
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country
6.7. IT AND TELECOMMUNICATIONS
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country
6.8. MEDIA AND ENTERTAINMENT
6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country
6.9. OTHERS
6.9.1. Key market trends, growth factors, and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market analysis, by country
CHAPTER 7: GLOBAL WEB ANALYTICS MARKET, BY REGION
7.1. OVERVIEW
7.1.1. Market size and forecast, by region
7.2. NORTH AMERICA
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by application
7.2.3. Market size and forecast, by deployment
7.2.4. Market size and forecast, by end user
7.2.5. Market analysis, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by application
7.2.5.1.2. Market size and forecast, by deployment
7.2.5.1.3. Market size and forecast, by end user
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by application
7.2.5.2.2. Market size and forecast, by deployment
7.2.5.2.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by application
7.3.3. Market size and forecast, by deployment
7.3.4. Market size and forecast, by end user
7.3.5. Market analysis, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by application
7.3.5.1.2. Market size and forecast, by deployment
7.3.5.1.3. Market size and forecast, by end user
7.3.5.2. UK
7.3.5.2.1. Market size and forecast, by application
7.3.5.2.2. Market size and forecast, by deployment
7.3.5.2.3. Market size and forecast, by end user
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by application
7.3.5.3.2. Market size and forecast, by deployment
7.3.5.3.3. Market size and forecast, by end user
7.3.5.4. Rest of Europe
7.3.5.4.1. Market size and forecast, by application
7.3.5.4.2. Market size and forecast, by deployment
7.3.5.4.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by application
7.4.3. Market size and forecast, by deployment
7.4.4. Market size and forecast, by end user
7.4.5. Market analysis, by country
7.4.5.1. Japan
7.4.5.1.1. Market size and forecast, by application
7.4.5.1.2. Market size and forecast, by deployment
7.4.5.1.3. Market size and forecast, by end user
7.4.5.2. China
7.4.5.2.1. Market size and forecast, by application
7.4.5.2.2. Market size and forecast, by deployment
7.4.5.2.3. Market size and forecast, by end user
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by application
7.4.5.3.2. Market size and forecast, by deployment
7.4.5.3.3. Market size and forecast, by end user
7.4.5.4. Rest of Asia-Pacific
7.4.5.4.1. Market size and forecast, by application
7.4.5.4.2. Market size and forecast, by deployment
7.4.5.4.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by application
7.5.3. Market size and forecast, by deployment
7.5.4. Market size and forecast, by end user
7.5.5. Market analysis, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by application
7.5.5.1.2. Market size and forecast, by deployment
7.5.5.1.3. Market size and forecast, by end user
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by application
7.5.5.2.2. Market size and forecast, by deployment
7.5.5.2.3. Market size and forecast, by end user
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by application
7.5.5.3.2. Market size and forecast, by deployment
7.5.5.3.3. Market size and forecast, by end user
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. KEY PLAYERS POSITIONING ANALYSIS, 2018
8.2. TOP WINNING STRATEGIES
8.3. COMPETITIVE DASHBOARD
8.4. KEY DEVELOPMENTS
8.4.1. Product launches
8.4.2. Collaboration
8.4.3. Partnership
8.4.4. Product development
8.4.5. Business expansion
8.4.6. Acquisition
8.5. PATENT ANALYSIS
8.5.1. By region (2016-2019)
8.5.2. By applicant
8.6. CASE STUDIES
8.6.1. Ryanair DAC partnered with AT Internet as a solution partner for web analytics
8.6.2. GoPro adopted Google Analytics
CHAPTER 9: COMPANY PROFILE
9.1. ADOBE INC.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D Expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments
9.2. AT INTERNET
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments
9.3. FACEBOOK, INC.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Product portfolio
9.3.5. R&D Expenditure
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. GOOGLE INC.
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. R&D expenditure
9.4.7. Business performance
9.4.8. Key strategic moves and developments
9.5. HOTJAR LTD
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.6. INTERNATIONAL BUSINESS MACHINES CORPORATION
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. R&D Expenditure
9.6.7. Business performance
9.6.8. Key strategic moves and developments
9.7. MICROSOFT CORPORATION
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D Expenditure
9.7.7. Business performance
9.7.8. Key strategic moves and developments
9.8. SAS INSTITUTE INC.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments
9.9. SPLUNK INC.
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. R&D Expenditure
9.9.7. Business performance
9.9.8. Key strategic moves and developments
9.10. WEBTRENDS INC.
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio