CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping the global customer journey analytics market
3.3. Value chain analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Growing demand for consistent customer support throughout business interaction
3.4.1.2. Availability of real time data
3.4.1.3. Expansion of retail industry
3.4.2. Restraints
3.4.2.1. Complexity in overall data synchronization and data privacy
3.4.3. Opportunities
3.4.3.1. Focus on virtual touchpoints
3.5. Industry roadmap of customer journey analytics
3.6. Impact of government regulations on the global customer journey analytics market
CHAPTER 4: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT
4.1. Overview
4.2. On-premise
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Cloud
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATIONS
5.1. Overview
5.2. Customer segmentation and targeting
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Customer behavioral analysis
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. Customer churn analysis
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. Brand Management
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
5.6. Campaign management
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country
5.7. Product Management
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country
5.8. Others
5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market analysis, by country
CHAPTER 6: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY TOUCHPOINT
6.1. Overview
6.2. Web
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Social Media
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. Mobile
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. Email
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
6.6. Branch/Store
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country
6.7. Call Center
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country
6.8. Others
6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country
CHAPTER 7: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY VERTICAL
7.1. Overview
7.2. BFSI
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country
7.3. IT & telecommunications
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country
7.4. Retail and e-commerce
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis by country
7.5. Healthcare
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country
7.6. Media & entertainment
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis by country
7.7. Travel and hospitality
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country
7.8. Others
7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market analysis, by country
CHAPTER 8: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast, by region
8.2. North America
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by deployment
8.2.3. Market size and forecast, by application
8.2.4. Market size and forecast, by touchpoint
8.2.5. Market size and forecast, by industry vertical
8.2.6. Market analysis, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by deployment
8.2.6.1.2. Market size and forecast, by application
8.2.6.1.3. Market size and forecast, by touchpoint
8.2.6.1.4. Market size and forecast, by industry vertical
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by deployment
8.2.6.2.2. Market size and forecast, by application
8.2.6.2.3. Market size and forecast, by touchpoint
8.2.6.2.4. Market size and forecast, by industry vertical
8.3. Europe
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by deployment
8.3.3. Market size and forecast, by application
8.3.4. Market size and forecast, by touchpoint
8.3.5. Market size and forecast, by industry vertical
8.3.6. Market analysis, by country
8.3.6.1. Germany
8.3.6.1.1. Market size and forecast, by deployment
8.3.6.1.2. Market size and forecast, by application
8.3.6.1.3. Market size and forecast, by touchpoint
8.3.6.1.4. Market size and forecast, by industry vertical
8.3.6.2. UK
8.3.6.2.1. Market size and forecast, by deployment
8.3.6.2.2. Market size and forecast, by application
8.3.6.2.3. Market size and forecast, by touchpoint
8.3.6.2.4. Market size and forecast, by industry vertical
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by deployment
8.3.6.3.2. Market size and forecast, by application
8.3.6.3.3. Market size and forecast, by touchpoint
8.3.6.3.4. Market size and forecast, by industry vertical
8.3.6.4. Rest of Europe
8.3.6.4.1. Market size and forecast, by deployment
8.3.6.4.2. Market size and forecast, by application
8.3.6.4.3. Market size and forecast, by touchpoint
8.3.6.4.4. Market size and forecast, by industry vertical
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by deployment
8.4.3. Market size and forecast, by application
8.4.4. Market size and forecast, by touchpoint
8.4.5. Market size and forecast, by industry vertical
8.4.6. Market analysis, by country
8.4.6.1. Japan
8.4.6.1.1. Market size and forecast, by deployment
8.4.6.1.2. Market size and forecast, by application
8.4.6.1.3. Market size and forecast, by touchpoint
8.4.6.1.4. Market size and forecast, by industry vertical
8.4.6.2. China
8.4.6.2.1. Market size and forecast, by deployment
8.4.6.2.2. Market size and forecast, by application
8.4.6.2.3. Market size and forecast, by touchpoint
8.4.6.2.4. Market size and forecast, by industry vertical
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by deployment
8.4.6.3.2. Market size and forecast, by application
8.4.6.3.3. Market size and forecast, by touchpoint
8.4.6.3.4. Market size and forecast, by industry vertical
8.4.6.4. Rest of Asia-Pacific
8.4.6.4.1. Market size and forecast, by deployment
8.4.6.4.2. Market size and forecast, by application
8.4.6.4.3. Market size and forecast, by touchpoint
8.4.6.4.4. Market size and forecast, by industry vertical
8.5. LAMEA
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by deployment
8.5.3. Market size and forecast, by application
8.5.4. Market size and forecast, by touchpoint
8.5.5. Market size and forecast, by industry vertical
8.5.6. Market analysis, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by deployment
8.5.6.1.2. Market size and forecast, by application
8.5.6.1.3. Market size and forecast, by touchpoint
8.5.6.1.4. Market size and forecast, by industry vertical
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by deployment
8.5.6.2.2. Market size and forecast, by application
8.5.6.2.3. Market size and forecast, by touchpoint
8.5.6.2.4. Market size and forecast, by industry vertical
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by deployment
8.5.6.3.2. Market size and forecast, by application
8.5.6.3.3. Market size and forecast, by touchpoint
8.5.6.3.4. Market size and forecast, by industry vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Key player positioning analysis, 2018
9.2. Top winning strategies
9.3. Competitive dashboard
9.4. Key developments
9.4.1. New product launches
9.4.2. Partnership
9.4.3. Collaboration
9.4.4. Acquisition
9.5. Patent analysis
9.5.1. By region (2004-2018)
9.5.2. By applicant
9.6. Case studies
9.6.1. Banque de France implemented IBM CPLEX solution
9.6.2. SM Customer Churn Analysis Convergence Inc. adopted SAS® Visual Analytics
CHAPTER 10: COMPANY PROFILES
10.1. Acxiom LLC
10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Product portfolio
10.1.5. Key strategic moves and developments
10.2. Adobe Inc.
10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. R&D Expenditure
10.2.7. Business performance
10.2.8. Key strategic moves and developments
10.3. BryterCX
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. Key strategic moves and developments
10.4. International Business Machines Corporation
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. R&D Expenditure
10.4.7. Business performance
10.4.8. Key strategic moves and developments
10.5. NICE Ltd.
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. R&D Expenditure
10.5.7. Business performance
10.5.8. Key strategic moves and developments
10.6. Pointillist
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.7. Quadient
10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Product portfolio
10.8. Salesforce.com, Inc.
10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. R&D Expenditure
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. SAP SE
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. R&D Expenditure
10.9.7. Business performance
10.9.8. Key strategic moves and developments
10.10. Verint Systems Inc.
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. R&D Expenditure
10.10.7. Business performance
10.10.8. Key strategic moves and developments