CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porters five force analysis
3.3.1 Low product differentiation lowers the bargaining of suppliers
3.3.2 Low switching cost and undifferentiated products lead to higher bargaining power of buyers
3.3.3 Slow industry growth leads to high industrial rivalry
3.3.4 Lack of feasible substitutes result into low threat of substitutes
3.3.5 Low threats of new entrants due to the presence of strong brands
3.4 Value chain analysis
3.5 Market share analysis, 2014
3.6 Market dynamics
3.6.1 Drivers
3.6.2 Restraints
3.6.3 Opportunities
CHAPTER 4 WORLD AIR FRESHENER MARKET, BY PRODUCT TYPE
4.1 Sprays/Aerosols
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.2 Electric air fresheners (Plug in)
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
4.3 Gels air freshener
4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Competitive scenario
4.3.4 Market size and forecast
4.4 Candles air fresheners
4.4.1 Key market trends
4.4.2 Key drivers and opportunities
4.4.3 Competitive scenario
4.4.4 Market size and forecast
4.5 Other fresheners
4.5.1 Key market trends
4.5.2 Key drivers and opportunities
4.5.3 Competitive scenario
4.5.4 Market size and forecast
CHAPTER 5 WORLD AIR FRESHENER MARKET, BY APPLICATION
5.1 Residential
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Competitive scenario
5.1.4 Market size and forecast
5.2 Corporate offices
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Competitive scenario
5.2.4 Market size and forecast
5.3 Cars
5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Competitive scenario
5.3.4 Market size and forecast
5.4 Others
5.4.1 Key market trends
5.4.2 Key drivers and opportunities
5.4.3 Competitive scenario
5.4.4 Market size and forecast
CHAPTER 6 WORLD AIR FRESHENER MARKET, BY SALES CHANNEL
6.1 Retail
6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Competitive scenario
6.1.4 Market size and forecast
6.2 Business to business
6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Competitive scenario
6.2.4 Market size and forecast
CHAPTER 7 WORLD AIR FRESHENER MARKET, BY REGION
7.1 North America
7.1.1 Key market trends
7.1.2 Key drivers and opportunities
7.1.3 Competitive scenario
7.1.4 Market size and forecast
7.2 Europe
7.2.1 Key market trends
7.2.2 Key drivers and opportunities
7.2.3 Competitive scenario
7.2.4 Market size and forecast
7.3 Asia-Pacific
7.3.1 Key market trends
7.3.2 Key drivers and opportunities
7.3.3 Competitive scenario
7.3.4 Market size and forecast
7.4 LAMEA
7.4.1 Key market trends
7.4.2 Key drivers and opportunities
7.4.3 Competitive scenario
7.4.4 Market size and forecast
CHAPTER 8 COMPANY PROFILE
8.1 The Procter & Gamble Company
8.1.1 Company overview
8.1.2 Business performance
8.1.3 Strategy move and development
8.1.4 SWOT Analysis of The Procter & Gamble Company
8.2 Reckitt Benckiser Group plc
8.2.1 Company overview
8.2.2 Business performance
8.2.3 Strategy move and development
8.2.4 SWOT Analysis of Reckitt Benckiser Group Plc
8.3 Henkel AG & Co. KGaA
8.3.1 Company overview
8.3.2 Business performance
8.3.3 Strategy move and development
8.3.4 SWOT Analysis of Henkel AG & Co. KGaA
8.4 Church & Dwight Co. Inc.
8.4.1 Company overview
8.4.2 Business performance
8.4.3 Strategy move and development
8.4.4 SWOT Analysis of Church & Dwight Co. Inc.
8.5 Car-Freshener Corporation
8.5.1 Company overview
8.5.2 Strategy move and development
8.5.3 SWOT Analysis of Car-Freshener Corporation
8.6 SC Johnson & Son Inc.
8.6.1 Company overview
8.6.2 Strategy move and development
8.6.3 SWOT Analysis of SC Johnson & Son Inc.
8.7 Kobayashi Pharmaceutical Co. Ltd.
8.7.1 Company overview
8.7.2 Business performance
8.7.3 Strategy move and development
8.7.4 SWOT Analysis of Kobayashi Pharmaceutical Co. Ltd
8.8 Godrej Consumer Products Ltd.
8.8.1 Company overview
8.8.2 Business performance
8.8.3 Strategy move and development
8.8.4 SWOT Analysis of Godrej Consumer Products Limited
8.9 Farcent Enterprise Co. Ltd
8.9.1 Company overview
8.9.2 Strategy move and development
8.9.3 SWOT Analysis of Farcent Enterprise Co. Ltd
8.10 Jarden Corporation
8.10.1 Company overview
8.10.2 Business performance
8.10.3 Strategy move and development
8.10.4 SWOT Analysis of Jarden Corporation