CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.2 Top investment Pockets
3.2.3 Top winning strategies
3.3 Porter's Five force Analysis
3.3.1 Presence of several domestic players lead to high rivalry
3.3.2 Multiplicity of options leads to high bargaining power of the buyer
3.3.3 Presence of several suppliers with low product differentiation lowers bargaining power of suppliers
3.3.4 Low feasibility of alternatives leads to low threats of substitute
3.3.5 Low brand loyalty and low product differentiation creates high threats of new entrants
3.4 Value chain analysis
3.5 Market dynamics
3.5.1 Drivers
3.5.1.1 Growing consumer interest towards home decor
3.5.1.2 Growth and developments in real estate industry
3.5.1.3 Increaing urbanization worldwide
3.5.2 Restraints
3.5.2.1 Increasing cost of raw materials
3.5.3 Opportunities
3.5.3.1 Increasing disposable income
3.5.3.2 Improving life style
CHAPTER 4 WORLD HOME DECOR MARKET BY PRODUCT TYPE, 2014-2020, $MILLION
4.1 Furniture
4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.1.5 Kitchen
4.1.5.1 Key market trends
4.1.5.2 Key growth factors and opportunities
4.1.5.3 Competitive scenario
4.1.5.4 Market size and forecast
4.1.6 Living and bedroom
4.1.6.1 Key market trends
4.1.6.2 Key growth factors and opportunities
4.1.6.3 Competitive scenario
4.1.6.4 Market size and forecast
4.1.7 Bathroom
4.1.7.1 Key market trends
4.1.7.2 Key growth factors and opportunities
4.1.7.3 Competitive scenario
4.1.7.4 Market size and forecast
4.1.8 Outdoor
4.1.8.1 Key market trends
4.1.8.2 Key growth factors and opportunities
4.1.8.3 Competitive scenario
4.1.8.4 Market size and forecast
4.1.9 Lighting
4.1.9.1 Key market trends
4.1.9.2 Key growth factors and opportunities
4.1.9.3 Competitive scenario
4.1.9.4 Market size and forecast
4.2 Home Textile
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
4.2.5 Rug
4.2.5.1 Key market trends
4.2.5.2 Key growth factors and opportunities
4.2.5.3 Competitive scenario
4.2.5.4 Market size and forecast
4.2.6 Bath Textiles
4.2.6.1 Key market trends
4.2.6.2 Key growth factors and opportunities
4.2.6.3 Competitive scenario
4.2.6.4 Market size and forecast
4.2.7 Bed Textiles
4.2.7.1 Key market trends
4.2.7.2 Key growth factors and opportunities
4.2.7.3 Competitive scenario
4.2.7.4 Market size and forecast
4.2.8 Kitchen & dining textiles
4.2.8.1 Key market trends
4.2.8.2 Key growth factors and opportunities
4.2.8.3 Competitive scenario
4.2.8.4 Market size and forecast
4.2.9 Living room textiles
4.2.9.1 Key market trends
4.2.9.2 Key growth factors and opportunities
4.2.9.3 Competitive scenario
4.2.9.4 Market size and forecast
4.3 Floor covering
4.3.1 Key market trends
4.3.2 Key growth factors and opportunities
4.3.3 Competitive scenario
4.3.4 Market size and forecast
4.3.5 Tiles
4.3.5.1 Key market trends
4.3.5.2 Key growth factors and opportunities
4.3.5.3 Competitive scenario
4.3.5.4 Market size and forecast
4.3.6 Wood & laminate
4.3.6.1 Key market trends
4.3.6.2 Key growth factors and opportunities
4.3.6.3 Competitive scenario
4.3.6.4 Market size and forecast
4.3.7 Vinyl & rubber
4.3.7.1 Key market trends
4.3.7.2 Key growth factors and opportunities
4.3.7.3 Competitive scenario
4.3.7.4 Market size and forecast
4.3.8 Carpets & rugs
4.3.8.1 Key market trends
4.3.8.2 Key growth factors and opportunities
4.3.8.3 Competitive scenario
4.3.8.4 Market size and forecast
4.3.9 Others
4.3.9.1 Key market trends
4.3.9.2 Key growth factors and opportunities
4.3.9.3 Competitive scenario
4.3.9.4 Market size and forecast
CHAPTER 5 WORLD HOME DECOR MARKET BY GEOGRAPHY, 2014-2020, $MILLION
5.1 North America
5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Competitive scenario
5.1.4 Market size and forecast
5.2 Europe
5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Competitive scenario
5.2.4 Market size and forecast
5.3 Asia-Pacific
5.3.1 Key market trends
5.3.2 Key growth factors and opportunities
5.3.3 Competitive scenario
5.3.4 Market size and forecast
5.4 LAMEA
5.4.1 Key market trends
5.4.2 Key growth factors and opportunities
5.4.3 Competitive scenario
5.4.4 Market size and forecast
CHAPTER 6 COMPANY PROFILES
6.1 Inter IKEA Group
6.1.1 Company overview
6.1.1 Business performance
6.1.2 SWOT analysis of Inter IKEA Group
6.2 Forbo International SA
6.2.1 Company overview
6.2.2 Business performance
6.2.3 SWOT analysis of Forbo International SA
6.3 Armstrong World Industries Inc.
6.3.1 Company overview
6.3.2 Business performance
6.3.3 SWOT analysis of Armstrong World Industries, Inc.
6.4 Mannington Mills, Inc.
6.4.1 Company overview
6.4.2 Strategic moves and developments
6.4.3 SWOT analysis of Mannington Mills Inc.
6.5 Mohawk Industries Inc.
6.5.1 Company overview
6.5.1 Business performance
6.5.2 Strategic moves and developments
6.5.1 SWOT analysis of Mohawk Industries, Inc.
6.6 Shaw Industries Group, Inc.
6.6.1 Company overview
6.6.2 SWOT analysis of Shaw Industries
6.7 Herman Miller Inc.
6.7.1 Company overview
6.7.2 Business Performance
6.7.3 Strategic moves and developments
6.7.4 SWOT analysis of Herman Miller Inc.
6.8 Ashley Furniture Industries Ltd.
6.8.1 Company overview
6.8.2 SWOT analysis of Ashley Furniture Industries, Inc.
6.9 Kimball International
6.9.1 Company overview
6.9.2 Business performance
6.9.3 SWOT analysis of Kimball International
6.10 Duresta Upholstery Ltd.
6.10.1 Company overview
6.10.2 SWOT analysis of Duresta Upholstery Ltd.