Chapter: 1 INTRODUCTION
1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segment
1.4 Research Methodology
1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

Chapter: 2 EXECUTIVE SUMMARY
2.1 CXO Perspectives
2.2 Market Beyond: What to Expect by 2025
2.2.1 Base Case Scenario
2.2.2 Optimistic Case Scenario
2.2.3 Critical Case Scenario

Chapter: 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Key Findings
3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies
3.3 Value Chain Analysis
3.4 Market Share Analysis, 2014
3.5 Porter's Five Forces Analysis
3.5.1 High Bargaining Power of Consumers
3.5.2 High Bargaining Power of Suppliers
3.5.3 High Threat of Substitutes
3.5.4 Low Threat of New Entrants
3.5.5 High Industry Rivalry
3.6 Market Dynamics
3.6.1 Drivers
3.6.1.1 Increasing Disposable Income
3.6.1.2 Transition in Lifestyle
3.6.1.3 Rising Craft Beer Market
3.6.2 Restraints
3.6.2.1 Heavy Taxation and Legal Regulations
3.6.2.2 Health Issues
3.6.2.3 Availability of Substitutes
3.6.3 Opportunities
3.6.3.1 Growing Demand for Imported Beer

Chapter: 4 GLOBAL BEER MARKET BY PRODUCT TYPE
4.1 Light Beer
4.1.1 Key Market Trends
4.1.2 Competitive Scenario
4.1.3 Key Growth Factors and Opportunities
4.1.4 Market Size and Forecast
4.2 Strong Beer
4.2.1 Key Market Trends
4.2.2 Competitive Scenario
4.2.3 Key Growth Factors and Opportunities
4.2.4 Market Size and Forecast

Chapter: 5 GLOBAL BEER MARKET BY PRODUCTION
5.1 Macro-Brewery
5.1.1 Key Market Trends
5.1.2 Competitive Scenario
5.1.3 Key Growth Factors and Opportunities
5.1.4 Market Size and Forecast
5.2 Micro-Brewery
5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Key Growth Factors and Opportunities
5.2.4 Market Size and Forecast

Chapter: 6 GLOBAL BEER MAREKET BY CATEGORY
6.1 Premium Category
6.1.1 Market Size and Forecast
6.1.1 Competitive Scenario
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast
6.2 Super Premium Category
6.2.1 Market Size and Forecast
6.2.2 Competitive Scenario
6.2.3 Key Growth Factors and Opportunities
6.2.4 Market Size and Forecast
6.3 Normal Category
6.3.1 Market Size and Forecast
6.3.2 Competitive Scenario
6.3.3 Key Growth Factors and Opportunities
6.3.4 Market Size and Forecast

Chapter: 7 GLOBAL BEER MARKET BY PACKAGING
7.1 Canned Beer
7.1.1 Key Market Trends
7.1.2 Competitive Scenario
7.1.3 Key Growth Factors and Opportunities
7.1.4 Market Size and Forecast
7.2 Bottled Beer
7.2.1 Key Market Trends
7.2.2 Competitive Scenario
7.2.3 Key Growth Factors and Opportunities
7.2.4 Market Size and Forecast
7.3 Draught Beer
7.3.1 Key Market Trends
7.3.2 Competitive Scenario
7.3.3 Key Growth Factors and Opportunities
7.3.4 Market Size and Forecast

Chapter: 8 GLOBAL BEER MARKET BY GEOGRAPHY
8.1 North America
8.1.1 Key Market Trends
8.1.2 Competitive Scenario
8.1.3 Key Growth Factors and Opportunities
8.1.4 Market Size and Forecast
8.2 Europe
8.2.1 Key Market Trends
8.2.2 Competitive Scenario
8.2.3 Key Growth Factors and Opportunities
8.2.4 Market Size and Forecast
8.3 Asia-Pacific
8.3.1 Key Market Trends
8.3.2 Competitive Scenario
8.3.3 Key Growth Factors and Opportunities
8.3.4 Market Size and Forecast
8.4 LAMEA
8.4.1 Key Market Trends
8.4.2 Competitive Scenario
8.4.3 Key Growth Factors and Opportunities
8.4.4 Market Size and Forecast

Chapter: 9 COMPANY PROFILE
9.1 Heineken N.V.
9.1.1 Company Overview
9.1.2 Company Snapshot
9.1.3 Business Performance
9.1.4 Key Strategies and Developments
9.1.5 SWOT Analysis and Strategic Conclusion of Heineken
9.2 Anheuser-Busch InBev
9.2.1 Company Overview
9.2.2 Company Snapshot
9.2.3 Business Performance
9.2.4 Key Strategies and Developments
9.2.5 SWOT Analysis and Strategic Conclusion of Anheuser-Busch InBev
9.3 SABMiller Plc
9.3.1 Company Overview
9.3.2 Company Snapshot
9.3.3 Business Performance
9.3.4 Key Strategies and Developments
9.3.5 SWOT Analysis and Strategic Conclusion of SABMiller Plc
9.4 Tsingtao Brewery
9.4.1 Company Overview
9.4.2 Company Snapshot
9.4.3 Business Performance
9.4.4 Key Strategies and Developments
9.4.5 SWOT Analysis and Strategic Conclusion of Tsingtao Brewery
9.5 Carlsberg Group
9.5.1 Company Overview
9.5.2 Company Snapshot
9.5.3 Business Performance
9.5.4 Key Strategies and Developments
9.5.5 SWOT Analysis and Strategic Conclusion of Carlsberg Group
9.6 Diageo Plc
9.6.1 Company Overview
9.6.2 Company Snapshot
9.6.3 Business Performance
9.6.4 Key Strategies and Developments
9.6.5 SWOT Analysis and Strategic Conclusion of Diageo Plc
9.7 Molson Coors Brewing Company
9.7.1 Company Overview
9.7.2 Company Snapshot
9.7.3 Business Performance
9.7.4 Key Strategies and Developments
9.7.5 SWOT Analysis and Strategic Conclusion of Molson Coors Brewing
9.8 Boston Beer Company
9.8.1 Company Overview
9.8.2 Company Snapshot
9.8.3 Business Performance
9.8.4 Key Strategies and Developments
9.8.5 SWOT Analysis and Strategic Conclusion of Boston Beer Company
9.9 Beijing Yanjing Brewery
9.9.1 Company Overview
9.9.2 Company Snapshot
9.9.3 Business Performance
9.9.4 Key Strategies and Developments
9.9.5 SWOT Analysis and Strategic Conclusion of Beijing Yanjing Brewery
9.10 United Breweries Group (UB Group)
9.10.1 Company Overview
9.10.2 Company Snapshot
9.10.3 Business Performance
9.10.4 Key Strategies and Developments
9.10.5 SWOT Analysis and Strategic Conclusion of UB Group