CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. Porter's five forces analysis
3.4. Key player positioning, 2017
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1. Increase in inclination of enterprises toward mobile-based advertising
3.5.1.2. Major shift toward personalized and customer-focused marketing
3.5.1.3. Growing penetration rate of smartphones and other smart devices

3.5.2. Restraints

3.5.2.1. Availability of open source alternatives
3.5.2.2. Concerns over data privacy in mobile apps

3.5.3. Opportunities

3.5.3.1. Increase in focus on higher ROI
3.5.3.2. Emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA)

CHAPTER 4: APP ANALYTICS MARKET, BY TYPE

4.1. Overview
4.2. Mobile App Analytics

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country

4.3. Web App Analytics

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country

CHAPTER 5: APP ANALYTICS MARKET, BY COMPONENT

5.1. Overview
5.2. Software

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country

5.3. Services

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country

CHAPTER 6: APP ANALYTICS MARKET, BY DEPLOYMENT MODE

6.1. Overview
6.2. On-premise

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country

6.3. Cloud

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country

CHAPTER 7: APP ANALYTICS MARKET, BY APPLICATIONS

7.1. Overview
7.2. Advertising and Marketing Analytics

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by region
7.2.4. Market analysis by country

7.3. App Performance Analytics

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by region
7.3.4. Market analysis by country

7.4. User Analytics

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by region
7.4.4. Market analysis by country

7.5. Revenue Analytics

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by region
7.5.4. Market analysis by country

CHAPTER 8: APP ANALYTICS MARKET, BY INDUSTRY VERTICAL

8.1. Overview
8.2. Gaming

8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast, by region
8.2.4. Market analysis by country

8.3. Entertainment

8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast, by region
8.3.4. Market analysis by country

8.4. Social Media

8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast, by region
8.4.4. Market analysis by country

8.5. IT & Telecom

8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast, by region
8.5.4. Market analysis by country

8.6. Health & Fitness

8.6.1. Key market trends
8.6.2. Key growth factors and opportunities
8.6.3. Market size and forecast, by region
8.6.4. Market analysis by country

8.7. Travel & Hospitality

8.7.1. Key market trends
8.7.2. Key growth factors and opportunities
8.7.3. Market size and forecast, by region
8.7.4. Market analysis by country

8.8. Retail & E-Commerce

8.8.1. Key market trends
8.8.2. Key growth factors and opportunities
8.8.3. Market size and forecast, by region
8.8.4. Market analysis by country

8.9. Education & Learning

8.9.1. Key market trends
8.9.2. Key growth factors and opportunities
8.9.3. Market size and forecast, by region
8.9.4. Market analysis by country

8.10. BFSI

8.10.1. Key market trends
8.10.2. Key growth factors and opportunities
8.10.3. Market size and forecast, by region
8.10.4. Market analysis by country

8.11. Others

8.11.1. Key market trends
8.11.2. Key growth factors and opportunities
8.11.3. Market size and forecast, by region
8.11.4. Market analysis by country

CHAPTER 9: APP ANALYTICS MARKET, BY REGION

9.1. Overview
9.2. North America

9.2.1. Key market trends
9.2.2. Key growth factors and opportunities
9.2.3. Market size and forecast

9.2.3.1. Market size and forecast, by type
9.2.3.2. Market size and forecast, by component
9.2.3.3. Market size and forecast, by deployment mode
9.2.3.4. Market size and forecast, by applications
9.2.3.5. Market size and forecast, by industry vertical
9.2.3.6. Market size and forecast, by country
9.2.3.7. U.S.

9.2.3.7.1. Market size and forecast, by type
9.2.3.7.2. Market size and forecast, by component
9.2.3.7.3. Market size and forecast, by deployment mode
9.2.3.7.4. Market size and forecast, by applications
9.2.3.7.5. Market size and forecast, by industry vertical

9.2.3.8. Canada

9.2.3.8.1. Market size and forecast, by type
9.2.3.8.2. Market size and forecast, by component
9.2.3.8.3. Market size and forecast, by deployment mode
9.2.3.8.4. Market size and forecast, by applications
9.2.3.8.5. Market size and forecast, by industry vertical

9.3. Europe

9.3.1. Key market trends
9.3.2. Key growth factors and opportunities
9.3.3. Market size and forecast

9.3.3.1. Market size and forecast, by type
9.3.3.2. Market size and forecast, by component
9.3.3.3. Market size and forecast, by deployment mode
9.3.3.4. Market size and forecast, by applications
9.3.3.5. Market size and forecast, by industry vertical
9.3.3.6. Market size and forecast, by country
9.3.3.7. UK

9.3.3.7.1. Market size and forecast, by type
9.3.3.7.2. Market size and forecast, by component
9.3.3.7.3. Market size and forecast, by deployment mode
9.3.3.7.4. Market size and forecast, by applications
9.3.3.7.5. Market size and forecast, by industry vertical

9.3.3.8. Germany

9.3.3.8.1. Market size and forecast, by type
9.3.3.8.2. Market size and forecast, by component
9.3.3.8.3. Market size and forecast, by deployment mode
9.3.3.8.4. Market size and forecast, by applications
9.3.3.8.5. Market size and forecast, by industry vertical

9.3.3.9. France

9.3.3.9.1. Market size and forecast, by type
9.3.3.9.2. Market size and forecast, by component
9.3.3.9.3. Market size and forecast, by deployment mode
9.3.3.9.4. Market size and forecast, by applications
9.3.3.9.5. Market size and forecast, by industry vertical

9.3.3.10. Italy

9.3.3.10.1. Market size and forecast, by type
9.3.3.10.2. Market size and forecast, by component
9.3.3.10.3. Market size and forecast, by deployment mode
9.3.3.10.4. Market size and forecast, by applications
9.3.3.10.5. Market size and forecast, by industry vertical

9.3.3.11. Rest of Europe

9.3.3.11.1. Market size and forecast, by type
9.3.3.11.2. Market size and forecast, by component
9.3.3.11.3. Market size and forecast, by deployment mode
9.3.3.11.4. Market size and forecast, by applications
9.3.3.11.5. Market size and forecast, by industry vertical

9.4. Asia-Pacific

9.4.1. Key market trends
9.4.2. Key growth factors and opportunities
9.4.3. Market size and forecast

9.4.3.1. Market size and forecast, by type
9.4.3.2. Market size and forecast, by component
9.4.3.3. Market size and forecast, by deployment mode
9.4.3.4. Market size and forecast, by applications
9.4.3.5. Market size and forecast, by industry vertical
9.4.3.6. Market size and forecast, by country

9.4.3.7. China

9.4.3.7.1. Market size and forecast, by type
9.4.3.7.2. Market size and forecast, by component
9.4.3.7.3. Market size and forecast, by deployment mode
9.4.3.7.4. Market size and forecast, by applications
9.4.3.7.5. Market size and forecast, by industry vertical

9.4.3.8. India

9.4.3.8.1. Market size and forecast, by type
9.4.3.8.2. Market size and forecast, by component
9.4.3.8.3. Market size and forecast, by deployment mode
9.4.3.8.4. Market size and forecast, by applications
9.4.3.8.5. Market size and forecast, by industry vertical

9.4.3.9. Japan

9.4.3.9.1. Market size and forecast, by type
9.4.3.9.2. Market size and forecast, by component
9.4.3.9.3. Market size and forecast, by deployment mode
9.4.3.9.4. Market size and forecast, by applications
9.4.3.9.5. Market size and forecast, by industry vertical

9.4.3.10. Australia

9.4.3.10.1. Market size and forecast, by type
9.4.3.10.2. Market size and forecast, by component
9.4.3.10.3. Market size and forecast, by deployment mode
9.4.3.10.4. Market size and forecast, by applications
9.4.3.10.5. Market size and forecast, by industry vertical

9.4.3.11. South Korea

9.4.3.11.1. Market size and forecast, by type
9.4.3.11.2. Market size and forecast, by component
9.4.3.11.3. Market size and forecast, by deployment mode
9.4.3.11.4. Market size and forecast, by applications
9.4.3.11.5. Market size and forecast, by industry vertical

9.4.3.12. Rest of Asia-pacific

9.4.3.12.1. Market size and forecast, by type
9.4.3.12.2. Market size and forecast, by component
9.4.3.12.3. Market size and forecast, by deployment mode
9.4.3.12.4. Market size and forecast, by applications
9.4.3.12.5. Market size and forecast, by industry vertical

9.5. LAMEA

9.5.1. Key market trends
9.5.2. Key growth factors and opportunities
9.5.3. Market size and forecast

9.5.3.1. Market size and forecast, by type
9.5.3.2. Market size and forecast, by component
9.5.3.3. Market size and forecast, by deployment mode
9.5.3.4. Market size and forecast, by applications
9.5.3.5. Market size and forecast, by industry vertical
9.5.3.6. Market size and forecast, by country
9.5.3.7. Latin America

9.5.3.7.1. Market size and forecast, by type
9.5.3.7.2. Market size and forecast, by component
9.5.3.7.3. Market size and forecast, by deployment mode
9.5.3.7.4. Market size and forecast, by applications
9.5.3.7.5. Market size and forecast, by industry vertical

9.5.3.8. Middle East

9.5.3.8.1. Market size and forecast, by type
9.5.3.8.2. Market size and forecast, by component
9.5.3.8.3. Market size and forecast, by deployment mode
9.5.3.8.4. Market size and forecast, by applications
9.5.3.8.5. Market size and forecast, by industry vertical

9.5.3.9. Africa

9.5.3.9.1. Market size and forecast, by type
9.5.3.9.2. Market size and forecast, by component
9.5.3.9.3. Market size and forecast, by deployment mode
9.5.3.9.4. Market size and forecast, by applications
9.5.3.9.5. Market size and forecast, by industry vertical

CHAPTER 10: COMPANY PROFILE

10.1. Adobe

10.1.1. Company overview
10.1.2. Company snapshot
10.1.3. Operating business segments
10.1.4. Product portfolio
10.1.5. Business performance
10.1.6. Key strategic moves and developments

10.2. Appsee

10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Product portfolio

10.3. App Annie

10.3.1. Company overview
10.3.2. Company snapshot
10.3.3. Product portfolio
10.3.4. Key strategic moves and developments

10.4. AppDynamics (Cisco)

10.4.1. Company overview
10.4.2. Company snapshot
10.4.3. Product portfolio
10.4.4. Business performance
10.4.5. Key strategic moves and developments

10.5. AppsFlyer

10.5.1. Company overview
10.5.2. Company snapshot
10.5.3. Product portfolio
10.5.4. Key strategic moves and developments

10.6. Countly

10.6.1. Company overview
10.6.2. Company snapshot
10.6.3. Product portfolio

10.7. CleverTap

10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Product portfolio
10.7.4. Key strategic moves and developments

10.8. International Business Machines Corporation (IBM)

10.8.1. Company overview
10.8.2. Company snapshot
10.8.3. Operating business segments
10.8.4. Product portfolio
10.8.5. Business performance
10.8.6. Key strategic moves and developments

10.9. Localytics

10.9.1. Company overview
10.9.2. Company snapshot
10.9.3. Product portfolio
10.9.4. Key strategic moves and developments

10.10. Mixpanel

10.10.1. Company overview
10.10.2. Company snapshot
10.10.3. Product portfolio