CHAPTER 1 INTRODUCTION

1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets

3.3. Porters five forces Analysis

3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. Moderate bargaining power among buyers

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Rise in mobile subscriber base
3.4.1.2. Focus on enhancing customer interaction
3.4.1.3. Surging adoption of 2FA (Two-Factor Authentication)

3.4.2. Restraints

3.4.2.1. Grey routes denting revenue
3.4.2.2. Increasing mobile messaging spam

3.4.3. Opportunities

3.4.3.1. Social communication
3.4.3.2. Enterprise partnership

CHAPTER 4 PREMIUM MESSAGING MARKET, BY TOOLS

4.1. Overview
4.2. Cloud API messaging platform

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Traditional and Managed Messaging Services

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

CHAPTER 5 PREMIUM MESSAGING MARKET, BY END USER

5.1. Overview
5.2. Banking and financial institutions

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Transport and travelling

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. Healthcare

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

5.5. Media and Entertainment

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast

5.6. Retail

5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast

5.7. Others

5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast

CHAPTER 6 PREMIUM MESSAGING MARKET, BY REGION

6.1. Overview
6.2. North America

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.2.2.1. U.S.

6.2.2.1.1. MARKET SIZE AND FORECAST

6.2.2.2. Canada

6.2.2.2.1. MARKET SIZE AND FORECAST

6.2.2.3. Mexico

6.2.2.3.1. MARKET SIZE AND FORECAST

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.3.2.1. Germany

6.3.2.1.1. MARKET SIZE AND FORECAST

6.3.2.2. UK

6.3.2.2.1. MARKET SIZE AND FORECAST

6.3.2.3. France

6.3.2.3.1. MARKET SIZE AND FORECAST

6.3.2.4. Italy

6.3.2.4.1. MARKET SIZE AND FORECAST

6.3.2.5. Rest of Europe

6.3.2.5.1. MARKET SIZE AND FORECAST

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

6.4.2.1. China

6.4.2.1.1. MARKET SIZE AND FORECAST

6.4.2.2. India

6.4.2.2.1. MARKET SIZE AND FORECAST

6.4.2.3. Japan

6.4.2.3.1. MARKET SIZE AND FORECAST

6.4.2.4. Rest of Asia-Pacific

6.4.2.4.1. MARKET SIZE AND FORECAST

6.5. LAMEA

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast

6.5.2.1. Latin America

6.5.2.1.1. MARKET SIZE AND FORECAST

6.5.2.2. Middle East

6.5.2.2.1. MARKET SIZE AND FORECAST

6.5.2.3. Africa

6.5.2.3.1. MARKET SIZE AND FORECAST

CHAPTER 7 COMPANY PROFILES

7.1. Verizon

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves & developments, 2014-2016

7.2. Mblox

7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.2.5. Business performance
7.2.6. Key strategic moves & developments, 2014-2016

7.3. Twilio, Inc.

7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product portfolio
7.3.5. Business performance
7.3.6. Key strategic moves & developments, 2014-2016

7.4. AT&T

7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio

7.5. Beepsend

7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Key strategic moves & developments, 2014-2016

7.6. CLX Communications

7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves & developments, 2014-2016

7.7. Dialogue Communications Ltd.

7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.7.5. Business performance
7.7.6. Key strategic moves and developments

7.8. Infobip Ltd.

7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.8.6. Key strategic moves & developments, 2014-2016

7.9. Mahindra Comviva

7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.9.6. Key strategic moves & developments, 2014-2016

7.10. Tata Communications Ltd.

7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves & developments, 2014-2016