CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Moderate bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High rivalry among market players
3.3.5. Moderate bargaining power of buyers

3.4. MARKET SHARE ANALYSIS, 2015 (%)
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Increasing number of social media users
3.5.1.2. Increased spending on analytics
3.5.1.3. Growth in market strategies & competitive intelligence

3.5.1. Restraints

3.5.1.1. Lack of skilled expertise
3.5.1.2. Complexities in analytical workflow

3.5.2. Opportunities

3.5.2.1. Increase in cloud adoption
3.5.2.2. High rate of adoption in SMEs

3.5.3. Top impacting factors

CHAPTER 4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

4.1. OVERVIEW
4.2. CUSTOMER SEGMENTATION & TARGETING

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. COMPETITOR BENCHMARKING

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. MULTICHANNEL CAMPAIGN MANAGEMENT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. CUSTOMER BEHAVIORAL ANALYSIS

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

4.6. MARKETING MANAGEMENT

4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast

CHAPTER 5 SOCIAL MEDIA ANALYTICS MARKET, BY END USER

5.1. OVERVIEW
5.2. MEDIA & ENTERTAINMENT

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. TRAVEL & HOSPITALITY

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

5.4. IT & TELECOM

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast

5.5. RETAIL

5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast

5.6. OTHERS (BFSI, HEALTHCARE)

5.6.1. Key market trends
5.6.2. Key growth factors and opportunities
5.6.3. Market size and forecast

CHAPTER 6 SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY

6.1. NORTH AMERICA

6.1.1. Key market trends
6.1.2. Key growth factors and opportunities
6.1.3. Market size and forecast
6.1.4. U.S.

6.1.4.1. Market size and forecast

6.1.5. Canada

6.1.5.1. Market size and forecast

6.1.6. Mexico

6.1.6.1. Market size and forecast

6.2. EUROPE

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.2.4. Germany

6.2.4.1. Market size and forecast

6.2.5. UK

6.2.5.1. Market size and forecast

6.2.6. France

6.2.6.1. Market size and forecast

6.2.7. Russia

6.2.7.1. Market size and forecast

6.2.8. Rest of Europe

6.2.8.1. Market size and forecast

6.3. ASIA-PACIFIC

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
6.3.4. China

6.3.4.1. Market size and forecast

6.3.5. Japan

6.3.5.1. Market size and forecast

6.3.6. India

6.3.6.1. Market size and forecast

6.3.7. Philippines

6.3.7.1. Market size and forecast

6.3.8. Rest of Asia-Pacific

6.3.8.1. Market size and forecast

6.4. LAMEA

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
6.4.4. Latin America

6.4.4.1. Market size and forecast

6.4.5. Middle East

6.4.5.1. Market size and forecast

6.4.6. Africa

6.4.6.1. Market size and forecast

CHAPTER 7 COMPANY PROFILES

7.1. ORACLE CORPORATION

7.1.1. Company overview

7.1.1.1. Company snapshot

7.1.2. Business performance
7.1.3. Strategic moves & developments

7.2. ADOBE SYSTEMS, INC.

7.2.1. Company overview

7.2.1.1. Company snapshot

7.2.2. Business performance
7.2.3. Strategic moves & developments

7.3. IBM CORPORATION

7.3.1. Company overview

7.3.1.1. Company snapshot

7.3.2. Business performance
7.3.3. Strategic moves & developments

7.4. SAP SE

7.4.1. Company overview

7.4.1.1. Company snapshot

7.4.2. Business performance
7.4.3. Strategic moves & developments

7.5. NETBASE SOLUTIONS, INC.

7.5.1. Company overview

7.5.1.1. Company snapshot

7.5.2. Business performance
7.5.3. Strategic moves & developments

7.6. HOOTSUITE MEDIA, INC.

7.6.1. Company overview

7.6.1.1. Company snapshot

7.6.2. Business performance
7.6.3. Strategic moves & developments

7.7. TABLEAU SOFTWARE

7.7.1. Company overview

7.7.1.1. Company snapshot

7.7.2. Business performance
7.7.3. Strategic moves & developments

7.8. CRIMSON HEXAGON

7.8.1. Company overview

7.8.1.1. Company snapshot

7.8.2. Business performance
7.8.3. Strategic moves & developments

7.9. SAS INSTITUTE

7.9.1. Company overview

7.9.1.1. Company snapshot

7.9.2. Business performance
7.9.3. Strategic moves & developments

7.10. SALESFORCE.COM INC.

7.10.1. Company overview

7.10.1.1. Company snapshot

7.10.2. Business performance
7.10.3. Strategic moves & developments