CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.1.1 Ease of access
3.2.1.2 Price sensitive market
3.2.1.3 The scope of technological advancement
3.2.1.4 Increased productivity and mobility
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Value chain analysis
3.4 Porters five forces analysis
3.4.1 Low supplier power for similar components and low switching costs for buyer have led to low bargaining power among suppliers
3.4.2 Price-sensitive buyers and minimal switching costs have led to high bargaining power among buyers
3.4.3 Well-known brand names and high initial capital investments have led to low threat of new entrants in the market
3.4.4 Low switching costs and inferior substitute performance have led to moderate threat of substitutes in the market
3.4.5 Numerous competitors and increasing price competition have led to high rivalry in the market
3.5 Market share analysis, 2015 (%)
3.6 Market dynamics
3.6.1 Drivers
3.6.1.1 The trend of continuous learning
3.6.1.2 Business enhancement and extented portability
3.6.2 Restraints
3.6.2.1 Battery life constraint
3.6.2.2 Expensive products
3.6.3 Opportunities
3.6.3.1 Integration of extra features
CHAPTER 4 WORLD ULTRA-MOBILE DEVICES, BY TYPE
4.1 Premium ultra-mobile devices
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Basic ultra-mobile devices
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
4.3 Utility ultra-mobile devices
4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast
CHAPTER 5 WORLD ULTRA-MOBILE DEVICES MARKET, BY INDUSTRY VERTICALS
5.1 Healthcare
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.2 IT and telecom
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
5.3 Retail
5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast
5.4 Consumer electronics
5.4.1 Key market trends
5.4.2 Key drivers and opportunities
5.4.3 Market size and forecast
5.5 Others (Entertainment, Educational, BFSI)
5.5.1 Key market trends
5.5.2 Key drivers and opportunities
5.5.3 Market size and forecast
CHAPTER 6 WORLD ULTRA-MOBILE DEVICES MARKET, BY GEOGRAPHY
6.1 North America
6.1.1 Key market trends
6.1.2 Key growth factors and opportunities
6.1.3 Market size and forecast
6.1.4 U.S.
6.1.4.1 Market size and forecast
6.1.5 Canada
6.1.5.1 Market size and forecast
6.1.6 Mexico
6.1.6.1 Market size and forecast
6.2 Europe
6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Market size and forecast
6.2.4 Germany
6.2.4.1 Market size and forecast
6.2.5 U.K.
6.2.5.1 Market size and forecast
6.2.6 France
6.2.6.1 Market size and forecast
6.2.7 Russia
6.2.7.1 Market size and forecast
6.2.8 Rest of Europe
6.2.8.1 Market size and forecast
6.3 Asia-Pacific
6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Market size and forecast
6.3.4 China
6.3.4.1 Market size and forecast
6.3.5 Japan
6.3.5.1 Market size and forecast
6.3.6 India
6.3.6.1 Market size and forecast
6.3.7 Australia
6.3.7.1 Market size and forecast
6.3.8 Rest of Asia-Pacific
6.3.8.1 Market size and forecast
6.4 LAMEA
6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Market size and forecast
6.4.4 Latin America
6.4.4.1 Market size and forecast
6.4.5 Middle East
6.4.5.1 Market size and forecast
6.4.6 Africa
6.4.6.1 Market size and forecast
CHAPTER 7 COMPANY PROFILES
7.1 HTC Corporation
7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Strategic moves and developments
7.2 Google Inc.
7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Strategic moves and developments
7.3 Dell Inc.
7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Business performance
7.3.4 Strategic moves and developments
7.4 Sony Corporation
7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Strategic moves and developments
7.5 ASUSTeK Computer Inc.
7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Strategic moves and developments
7.6 Lenovo
7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Strategic moves and developments
7.7 HP Development Company, L.P.
7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Strategic moves and developments
7.8 Microsoft Corporation
7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 Strategic moves and developments
7.9 Samsung Electronics Co., Ltd.
7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.4 Key strategies and developments
7.10 Apple Inc.
7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Business performance
7.10.4 Key strategies and developments
