CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1.1.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porter's five forces analysis

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Thereat of new entrants
3.3.4. Threat of substitutes
3.3.5. Intensity of competitive rivalry

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Advancements in technology
3.4.1.2. Entry of large players
3.4.1.3. Increase in adoption of utility fitness trackers
3.4.1.4. Surge in demand for flagship devices
3.4.1.5. Rapid increase in disposable income

3.4.2. Restraints

3.4.2.1. Risk of data theft
3.4.2.2. High cost of the device

3.4.3. Opportunity

3.4.3.1. Increase in fitness enthusiasts
3.4.3.2. Internet of Things

3.5. Top player positioning

CHAPTER 4: FITNESS TRACKER MARKET, BY DEVICE TYPE

4.1. Market size and forecast
4.2. Fitness band

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market analysis, by country

4.3. Smartwatches

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market analysis, by country

4.4. Others

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast by region
4.4.3. Market analysis, by country

CHAPTER 5: FITNESS TRACKER MARKET, BY DISPLAY TYPE

5.1. Market size and forecast
5.2. Monochrome display

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast by region
5.2.3. Market analysis, by country

5.3. Colored display

5.3.1. Market size and forecast by region
5.3.2. Market analysis, by country

CHAPTER 6: FITNESS TRACKER MARKET, BY SALES CHANNEL

6.1. Market size and forecast
6.2. Online

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast by region
6.2.3. Market analysis, by country

6.3. Offline

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast by region
6.3.3. Market analysis, by country

CHAPTER 7: FITNESS TRACKER MARKET, BY COMPATIBILITY

7.1. Overview

7.1.1. Market size and forecast

7.2. iOS

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast by region
7.2.3. Market analysis, by country

7.3. Android

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast by region
7.3.3. Market analysis, by country

7.4. Windows

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast by region
7.4.3. Market analysis, by country

7.5. Tizen

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast by region
7.5.3. Market analysis, by country

7.6. Others

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast by region
7.6.3. Market analysis, by country

CHAPTER 8: FITNESS TRACKER MARKET, BY REGION

8.1. Overview

8.1.1. Market size and forecast

8.2. North America

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by device type
8.2.3. Market size and forecast, by display type
8.2.4. Market size and forecast, by sales channel
8.2.5. Market size and forecast, by compatibility
8.2.6. Market size and forecast, by country
8.2.7. U.S.

8.2.7.1. Market size and forecast, by device type
8.2.7.2. Market size and forecast, by display type
8.2.7.3. Market size and forecast, by sales channel
8.2.7.4. Market size and forecast, by compatibility

8.2.8. Canada

8.2.8.1. Market size and forecast, by device type
8.2.8.2. Market size and forecast, by display type
8.2.8.3. Market size and forecast, by sales channel
8.2.8.4. Market size and forecast, by compatibility

8.2.9. Mexico

8.2.9.1. Market size and forecast, by device type
8.2.9.2. Market size and forecast, by display type
8.2.9.3. Market size and forecast, by sales channel
8.2.9.4. Market size and forecast, by compatibility

8.3. Europe

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by device type
8.3.3. Market size and forecast, by display type
8.3.4. Market size and forecast, by sales channel
8.3.5. Market size and forecast, by compatibility
8.3.6. Market size and forecast, by country
8.3.7. Germany

8.3.7.1. Market size and forecast, by device type
8.3.7.2. Market size and forecast, by display type
8.3.7.3. Market size and forecast, by sales channel
8.3.7.4. Market size and forecast, by compatibility

8.3.8. France

8.3.8.1. Market size and forecast, by device type
8.3.8.2. Market size and forecast, by display type
8.3.8.3. Market size and forecast, by sales channel
8.3.8.4. Market size and forecast, by compatibility

8.3.9. UK

8.3.9.1. Market size and forecast, by device type
8.3.9.2. Market size and forecast, by display type
8.3.9.3. Market size and forecast, by sales channel
8.3.9.4. Market size and forecast, by compatibility

8.3.10. Rest of Europe

8.3.10.1. Market size and forecast, by device type
8.3.10.2. Market size and forecast, by display type
8.3.10.3. Market size and forecast, by sales channel
8.3.10.4. Market size and forecast, by compatibility

8.4. Asia-Pacific

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by device type
8.4.3. Market size and forecast, by display type
8.4.4. Market size and forecast, by sales channel
8.4.5. Market size and forecast, by compatibility
8.4.6. Market size and forecast, by country
8.4.7. China

8.4.7.1. Market size and forecast, by device type
8.4.7.2. Market size and forecast, by display type
8.4.7.3. Market size and forecast, by sales channel
8.4.7.4. Market size and forecast, by compatibility

8.4.8. India

8.4.8.1. Market size and forecast, by device type
8.4.8.2. Market size and forecast, by display type
8.4.8.3. Market size and forecast, by sales channel
8.4.8.4. Market size and forecast, by compatibility

8.4.9. Japan

8.4.9.1. Market size and forecast, by device type
8.4.9.2. Market size and forecast, by display type
8.4.9.3. Market size and forecast, by sales channel
8.4.9.4. Market size and forecast, by compatibility

8.4.10. South Korea

8.4.10.1. Market size and forecast, by device type
8.4.10.2. Market size and forecast, by display type
8.4.10.3. Market size and forecast, by sales channel
8.4.10.4. Market size and forecast, by compatibility

8.4.11. Rest of Asia-Pacific

8.4.11.1. Market size and forecast, by device type
8.4.11.2. Market size and forecast, by display type
8.4.11.3. Market size and forecast, by sales channel
8.4.11.4. Market size and forecast, by compatibility

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by device type
8.5.3. Market size and forecast, by display type
8.5.4. Market size and forecast, by sales channel
8.5.5. Market size and forecast, by compatibility
8.5.6. Market size and forecast, by region
8.5.7. Brazil

8.5.7.1. Market size and forecast, by device type
8.5.7.2. Market size and forecast, by display type
8.5.7.3. Market size and forecast, by sales channel
8.5.7.4. Market size and forecast, by compatibility

8.5.8. UAE

8.5.8.1. Market size and forecast, by device type
8.5.8.2. Market size and forecast, by display type
8.5.8.3. Market size and forecast, by sales channel
8.5.8.4. Market size and forecast, by compatibility

8.5.9. Saudi Arabia

8.5.9.1. Market size and forecast, by device type
8.5.9.2. Market size and forecast, by display type
8.5.9.3. Market size and forecast, by sales channel
8.5.9.4. Market size and forecast, by compatibility

8.5.10. Turkey

8.5.10.1. Market size and forecast, by device type
8.5.10.2. Market size and forecast, by display type
8.5.10.3. Market size and forecast, by sales channel
8.5.10.4. Market size and forecast, by compatibility

8.5.11. South Africa

8.5.11.1. Market size and forecast, by device type
8.5.11.2. Market size and forecast, by display type
8.5.11.3. Market size and forecast, by sales channel
8.5.11.4. Market size and forecast, by compatibility

8.5.12. Rest of LAMEA

8.5.12.1. Market size and forecast, by device type
8.5.12.2. Market size and forecast, by display type
8.5.12.3. Market size and forecast, by sales channel
8.5.12.4. Market size and forecast, by compatibility

CHAPTER 9: COMPANY PROFILES

9.1. Adidas AG

9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments

9.2. Apple Inc.

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments

9.3. Fitbit, Inc.

9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments

9.4. Garmin Ltd.

9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business performance
9.4.6. Key strategic moves and developments

9.5. Jawbone

9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Key strategic moves and developments

9.6. Abc

9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments

9.7. Lumo Bodytech Inc.

9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Product portfolio
9.7.4. Key strategic moves and developments

9.8. Moov Inc.

9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio

9.9. Nike, Inc.

9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments

9.10. Samsung Electronics Co. Ltd.

9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments

9.11. Xiaomi Inc.

9.11.1. Company overview
9.11.2. Company snapshot
9.11.3. Operating business segments
9.11.4. Product portfolio
9.11.5. Key strategic moves and developments