TABLE OF CONTENTS

1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 OVERVIEW OF GLOBAL STEVIA MARKET 21
1.4 CURRENCY AND PRICING 22
1.5 LIMITATIONS 22
1.6 MARKETS COVERED 22
2 MARKET SEGMENTATION 24
2.1 MARKETS COVERED 24
2.2 GEOGRAPHIC SCOPE 25
2.3 YEARS CONSIDERED FOR THE STUDY 26
2.4 RESEARCH METHODOLOGY 27
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 30
2.6 DBMR MARKET POSITION GRID 31
2.7 DBMR MARKET CHALLENGE MATRIX 32
2.8 MULTIVARIATE MODELING 33
2.9 PRODUCTS LIFELINE CURVE 33
2.10 VENDOR SHARE ANALYSIS 34
2.11 SECONDARY SOURCES 35
2.12 ASSUMPTIONS 35
3 MARKET OVERVIEW 36
3.1 DRIVERS 38
3.1.1 GROWING NUMBER OF OBESITY & DIABETES 38
3.1.2 GROWING AWARENESS TOWARDS THE HEALTHY DIET 40
3.1.3 PRODUCT DEVELOPMENTS 41
3.1.4 RISING NUMBERS OF PATENTS 41
3.2 RESTRAINTS 42
3.2.1 AVAILABILITY OF THE SUBSTITUTES 42
3.2.2 STRINGENT REGULATIONS 43
3.3 OPPORTUNITIES 43
3.3.1 RISING BUSINESS EXPANSION FOR STEVIA PRODUCTION 43
3.3.2 GROWING HEALTH DRINKS AND NUTRITION WITH REDUCED CALORIES 44
3.4 CHALLENGES 45
3.4.1 GROWING COMPETITION AMONG VARIOUS INDUSTRIES 45
3.4.2 BITTER/HARSH AFTER TASTE 45
4 EXECUTIVE SUMMARY 46
5 PREMIUM INSIGHTS 49
6 KEY INSIGHTS 52
7 REGULATIONS & APPROVALS 53
8 GLOBAL STEVIA MARKET, BY FORM 56
8.1 OVERVIEW 57
8.2 POWDER 58
8.3 WHOLE LEAF 59
8.4 LIQUID 60
8.5 TABLETS 61
9 GLOBAL STEVIA MARKET, BY APPLICATION 62
9.1 OVERVIEW 63
9.2 INDUSTRIAL 64
9.2.1 BEVERAGES 65
9.2.2 DAIRY FOOD PRODUCTS 65
9.2.3 BAKERY & CONFECTIONERY 65
9.2.4 CONVENIENCE FOODS 65
9.2.5 OTHERS 65
9.3 DOMESTIC 66
9.3.1 DIETARY SUPPLEMENTS 67
9.3.2 TABLETOP SWEETENERS 67
10 GLOBAL STEVIA MARKET, BY DISTRIBUTION CHANNEL 68
10.1 OVERVIEW 69
10.2 DIRECT TENDERS 70
10.3 RETAIL 71
10.3.1 WHOLESALER/SUPPLIERS 72
10.3.2 SUPERMARKET/HYPERMARKET 72
10.3.3 GROCERY STORES 72
10.3.4 ONLINE RETAIL 72
11 GLOBAL STEVIA MARKET, BY GEOGRAPHY 73
11.1 OVERVIEW 74
11.2 NORTH AMERICA 79
11.2.1 U.S. 84
11.2.2 CANADA 86
11.2.3 MEXICO 88
11.3 EUROPE 90
11.3.1 FRANCE 95
11.3.2 GERMANY 97
11.3.3 U.K. 99
11.3.4 SPAIN 101
11.3.5 ITALY 103
11.3.6 SWITZERLAND 105
11.3.7 RUSSIA 107
11.3.8 TURKEY 109
11.3.9 BELGIUM 111
11.3.10 NETHERLANDS 113
11.3.11 REST OF EUROPE 114
11.4 ASIA-PACIFIC 115
11.4.1 JAPAN 120
11.4.2 CHINA 122
11.4.3 INDIA 124
11.4.4 SOUTH KOREA 125
11.4.5 AUSTRALIA 127
11.4.6 THAILAND 128
11.4.7 MALAYSIA 130
11.4.8 INDONESIA 131
11.4.9 SINGAPORE 133
11.4.10 PHILIPPINES 134
11.4.11 REST OF ASIA-PACIFIC 136
11.5 SOUTH AMERICA 137
11.5.1 BRAZIL 142
11.5.2 PARAGUAY 143
11.5.3 REST OF SOUTH AMERICA 145
11.6 MIDDLE EAST & AFRICA 146
11.6.1 SOUTH AFRICA 151
11.6.2 REST OF MIDDLE EAST & AFRICA 152
12 GLOBAL STEVIA MARKET, COMPANY LANDSCAPE 153
12.1 COMPANY SHARE ANALYSIS: GLOBAL 153
12.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 154
12.3 COMPANY SHARE ANALYSIS: EUROPE 155
12.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 156
13 COMPANY PROFILE 157
13.1 CARGILL, INCORPORATED 157
13.1.1 COMPANY SNAPSHOT 157
13.1.2 SWOT ANALYSIS 157
13.1.3 REVENUE ANALYSIS 158
13.1.4 COMPANY SHARE ANALYSIS 159
13.1.5 GEOGRAPHICAL PRESENCE 159
13.1.6 PRODUCT PORTFOLIO 160
13.1.7 RECENT DEVELOPMENTS 160
13.1.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 161
13.2 INGREDION INCORPORATED 161
13.2.1 COMPANY SNAPSHOT 161
13.2.2 SWOT ANALYSIS 161
13.2.3 REVENUE ANALYSIS 162
13.2.4 COMPANY SHARE ANALYSIS 163
13.2.5 GEOGRAPHICAL PRESENCE 163
13.2.6 PRODUCT PORTFOLIO 164
13.2.7 RECENT DEVELOPMENTS 165
13.2.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 166
13.3 TATE & LYLE (A TRADEMARK OF HEARTLAND CONSUMER PRODUCTS LLC) 167
13.3.1 COMPANY SNAPSHOT 167
13.3.2 SWOT ANALYSIS 167
13.3.3 REVENUE ANALYSIS 168
13.3.4 COMPANY SHARE ANALYSIS 169
13.3.5 GEOGRAPHICAL PRESENCE 169
13.3.6 PRODUCT PORTFOLIO 170
13.3.7 RECENT DEVELOPMENTS 171
13.3.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 171
13.4 PURECIRCLE 172
13.4.1 COMPANY SNAPSHOT 172
13.4.2 SWOT ANALYSIS 172
13.4.3 REVENUE ANALYSIS 173
13.4.4 COMPANY SHARE ANALYSIS 174
13.4.5 GEOGRAPHICAL PRESENCE 174
13.4.6 PRODUCT PORTFOLIO 175
13.4.7 RECENT DEVELOPMENTS 175
13.4.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 175
13.5 ARCHER DANIELS MIDLAND COMPANY 176
13.5.1 COMPANY SNAPSHOT 176
13.5.2 REVENUE ANALYSIS 176
13.5.3 GEOGRAPHICAL PRESENCE 177
13.5.4 PRODUCT PORTFOLIO 177
13.5.5 RECENT DEVELOPMENTS 177
13.6 BIOSWEET VENTURES 178
13.6.1 COMPANY SNAPSHOT 178
13.6.2 GEOGRAPHICAL PRESENCE 178
13.6.3 PRODUCT PORTFOLIO 179
13.6.4 RECENT DEVELOPMENT 179
13.7 GLG LIFE TECH CORP. 180
13.7.1 COMPANY SNAPSHOT 180
13.7.2 REVENUE ANALYSIS 180
13.7.3 GEOGRAPHICAL PRESENCE 181
13.7.4 PRODUCT PORTFOLIO 181
13.7.5 RECENT DEVELOPMENTS 182
13.8 HUNAN HUACHENG BIOTECH, INC. 183
13.8.1 COMPANY SNAPSHOT 183
13.8.2 GEOGRAPHICAL PRESENCE 183
13.8.3 PRODUCT PORTFOLIO 184
13.8.4 RECENT DEVELOPMENT 184
13.9 HYET SWEET 185
13.9.1 COMPANY SNAPSHOT 185
13.9.2 GEOGRAPHICAL PRESENCE 185
13.9.3 PRODUCT PORTFOLIO 186
13.9.4 RECENT DEVELOPMENT 186
13.10 MORITA KAGAKU KOGYO CO., LTD. 187
13.10.1 COMPANY SNAPSHOT 187
13.10.2 PRODUCT PORTFOLIO 187
13.10.3 RECENT DEVELOPMENTS 188
13.11 PYURE BRANDS LLC 189
13.11.1 COMPANY SNAPSHOT 189
13.11.2 PRODUCT PORTFOLIO 189
13.11.3 RECENT DEVELOPMENT 190
13.12 SUNWIN STEVIA INTERNATIONAL, INC. 191
13.12.1 COMPANY SNAPSHOT 191
13.12.2 REVENUE ANALYSIS 191
13.12.3 GEOGRAPHICAL PRESENCE 192
13.12.4 PRODUCT PORTFOLIO 192
13.12.5 RECENT DEVELOPMENTS 192
13.13 STEVITA 193
13.13.1 COMPANY SNAPSHOT 193
13.13.2 PRODUCT PORTFOLIO 193
13.13.3 RECENT DEVELOPMENT 193
13.14 S&W SEED CO. 194
13.14.1 COMPANY SNAPSHOT 194
13.14.2 REVENUE ANALYSIS 194
13.14.3 GEOGRAPHICAL PRESENCE 195
13.14.4 PRODUCT PORTFOLIO 195
13.14.5 RECENT DEVELOPMENTS 196
13.15 WHOLE EARTH SWEETENER COMPANY LLC 197
13.15.1 COMPANY SNAPSHOT 197
13.15.2 PRODUCT PORTFOLIO 197
13.15.3 RECENT DEVELOPMENT 198
13.16 ZHUCHENG HAOTIAN PHARM CO., LTD. 199
13.16.1 COMPANY SNAPSHOT 199
13.16.2 PRODUCT PORTFOLIO 199
13.16.3 RECENT DEVELOPMENT 199
14 CONCLUSION 200
15 QUESTIONNAIRE 201
16 RELATED REPORTS 203