TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 OVERVIEW OF EUROPE ALCOHOLIC BEVERAGES MARKET 17
1.4 CURRENCY AND PRICING 18
1.5 LIMITATIONS 18
1.6 MARKETS COVERED 19
2 MARKET SEGMENTATION 21
2.1 MARKETS COVERED 21
2.2 COUNTRY SCOPE 22
2.3 YEARS CONSIDERED FOR THE STUDY 22
2.4 RESEARCH METHODOLOGY 23
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 26
2.6 DBMR MARKET CHALLENGE MATRIX 27
2.7 DBMR MARKET TIMELINE 28
2.8 DBMR MULTIVARIATE MODEL 29
2.9 COMPANY SHARE ANALYSIS 30
2.10 SECONDARY SOURCES 31
2.11 ASSUMPTIONS 31
3 MARKET OVERVIEW 32
3.1 DRIVERS 34
3.1.1 INCREASED CONSUMPTION OF ALCOHOL BEVERAGES 34
3.1.2 INCREASING MERGER AND ACQUISITION ON LARGE SCALE 35
3.2 RESTRAINTS 37
3.2.1 SHIFTING DEMAND TOWARDS NON-ALCOHOLIC BEVERAGES 37
3.2.2 REGULATORY SCENARIO 37
3.3 OPPORTUNITIES 38
3.3.1 INCREASED IN DISPOSABLE INCOME 38
3.3.2 USAGE OF ALCHOLIC BEVERAGE IN SOCIAL PARTIES 38
3.4 CHALLENGES 39
3.4.1 ALCOHOL ABUSE 39
3.4.2 HIGH PRICES OF PREMIUM BEER 39
4 EXECUTIVE SUMMARY 41
5 PREMIUM INSIGHTS 44
6 EUROPE ALCOHOLIC BEVERAGES MARKET, BY TYPE 48
6.1 OVERVIEW 49
6.2 BEER 52
6.2.1 ALE 52
6.2.2 LAGER 52
6.2.3 HYBRID 52
6.3 DISTILLED SPIRITS 53
6.3.1 RUM 53
6.3.1.1 DARK RUM 53
6.3.1.2 WHITE RUM 53
6.3.1.3 SPICED RUM 53
6.3.2 WHISKEY 53
6.3.2.1 AMERICAN WHISKEY 53
6.3.2.2 JAPANESE WHISKEY 53
6.3.2.3 IRISH WHISKEY 53
6.3.2.4 OTHERS 53
6.3.3 VODKA 53
6.3.4 GIN AND GENEVER 54
6.3.5 TEQUILA AND MEZCAL 54
6.3.6 LIQUEUR 54
6.3.7 OTHERS 54
6.4 WINE 54
6.4.1 SPARKLING 54
6.4.2 FORTIFIED 54
6.5 CHAMPAGNE 55
6.6 BRANDY 55
6.7 CIDERS 55
6.8 OTHERS 55
7 EUROPE ALCOHOLIC BEVERAGES MARKET, BY PACKAGING 56
7.1 OVERVIEW 57
7.2 BOTTLES 60
7.2.1 GLASS 60
7.2.2 PLASTIC 60
7.3 CANS 61
7.4 TETRA PACKS 61
8 EUROPE ALCOHOLIC BEVERAGES MARKET, BY PRODUCT TYPE 62
8.1 OVERVIEW 63
8.2 FLAVOURED 64
8.3 UNFLAVOURED 64
9 EUROPE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 65
9.1 OVERVIEW 66
9.2 CONVENIENCE STORES 67
9.3 SPECIALTY STORES 67
9.4 ONLINE RETAILERS 68
9.5 HOTELS/RESTAURANTS/BARS 68
9.6 OTHERS 69
10 EUROPE ALCOHOLIC BEVERAGES MARKET, BY COUNTRY 70
10.1 EUROPE 70
10.1.1 CONTINUOUS PRODUCT LAUNCH OF ALCHOLIC BEVERAGE 70
10.1.2 GERMANY 79
10.1.3 POLAND 83
10.1.4 SPAIN 87
10.1.5 U.K. 91
10.1.6 FRANCE 95
10.1.7 CZECH REPUBLIC 99
10.1.8 TURKEY 103
10.1.9 ITALY 108
10.1.10 DENMARK 112
10.1.11 SWITZERLAND 116
10.1.12 RUSSIA 120
10.1.13 BELGIUM 125
10.1.14 REST OF EUROPE 129
11 EUROPE ALCOHOLIC BEVERAGES MARKET, COMPANY LANDSCAPE 130
11.1 COMPANY SHARE ANALYSIS: EUROPE 130
12 COMPANY PROFILES 131
12.1 ACCOLADE WINES 131
12.1.1 COMPANY SNAPSHOT 131
12.1.2 GEOGRAPHICAL PRESENCE 131
12.1.3 PRODUCT PORTFOLIO 132
12.1.4 RECENT DEVELOPMENTS 133
12.2 ANHEUSER-BUSCH INBEV 134
12.2.1 COMPANY SNAPSHOT 134
12.2.2 REVENUE ANALYSIS 134
12.2.3 PRODUCT PORTFOLIO 135
12.2.4 RECENT DEVELOPMENTS 136
12.3 ASAHI GROUP HOLDINGS LTD. 137
12.3.1 COMPANY SNAPSHOT 137
12.3.2 REVENUE ANALYSIS 137
12.3.3 PRODUCT PORTFOLIO 138
12.3.4 RECENT DEVELOPMENTS 138
12.4 BRONCO WINE COMPANY 139
12.4.1 COMPANY SNAPSHOT 139
12.4.2 GEOGRAPHICAL PRESENCE 139
12.4.3 PRODUCT PORTFOLIO 140
12.4.4 RECENT DEVELOPMENT 140
12.5 BROWN-FORMAN 141
12.5.1 COMPANY SNAPSHOT 141
12.5.2 REVENUE ANALYSIS 141
12.5.3 PRODUCT PORTFOLIO 142
12.5.4 RECENT DEVELOPMENTS 143
12.6 BACARDI 144
12.6.1 COMPANY SNAPSHOT 144
12.6.2 GEOGRAPHICAL PRESENCE 144
12.6.3 PRODUCT PORTFOLIO 145
12.6.4 RECENT DEVELOPMENTS 145
12.7 BUNDABERG BREWED DRINKS PTY LTD 146
12.7.1 COMPANY SNAPSHOT 146
12.7.2 GEOGRAPHICAL PRESENCE 146
12.7.3 PRODUCT PORTFOLIO 147
12.7.4 RECENT DEVELOPMENT 150
12.8 CARLSBERG A/S 151
12.8.1 COMPANY SNAPSHOT 151
12.8.2 REVENUE ANALYSIS 151
12.8.3 PRODUCT PORTFOLIO 152
12.8.4 RECENT DEVELOPMENTS 156
12.9 CASTLE BRANDS INC. 157
12.9.1 COMPANY SNAPSHOT 157
12.9.2 REVENUE ANALYSIS 157
12.9.3 PRODUCT PORTFOLIO 158
12.9.4 RECENT DEVELOPMENT 158
12.10 CONSTELLATION BRANDS, INC. 159
12.10.1 COMPANY SNAPSHPOT 159
12.10.2 GEOGRAPHICAL PRESENCE 159
12.10.3 PRODUCT PORTFOLIO 160
12.10.4 RECENT DEVELOPMENTS 161
12.11 DIAGEO 162
12.11.1 COMPANY SNAPSHOT 162
12.11.2 REVENUE ANALYSIS 162
12.11.3 PRODUCT PORTFOLIO 163
12.11.4 RECENT DEVELOPMENTS 164
12.12 DGB PTY LTD. 165
12.12.1 COMPANY SNAPSHOT 165
12.12.2 GEOGRAPHICAL PRESENCE 165
12.12.3 PRODUCT PORTFOLIO 166
12.12.4 RECENT DEVELOPMENT 167
12.13 EDRINGTON 168
12.13.1 COMPANY SNAPSHOT 168
12.13.2 GEOGRAPHICAL PRESENCE 168
12.13.3 REVENUE ANALYSIS 169
12.13.4 PRODUCT PORTFOLIO 169
12.13.5 RECENT DEVELOPMENTS 170
12.14 HEINEKEN HOLDING N.V. 171
12.14.1 COMPANY SNAPSHOT 171
12.14.2 REVENUE ANALYSIS 171
12.14.3 PRODUCT PORTFOLIO 172
12.14.4 RECENT DEVELOPMENTS 173
12.15 HALEWOOD WINES & SPIRITS 174
12.15.1 COMPANY SNAPSHOT 174
12.15.2 GEOGRAPHICAL PRESENCE 174
12.15.3 PRODUCT PORTFOLIO 175
12.15.4 RECENT DEVELOPMENTS 176
12.16 KIRIN HOLDINGS 177
12.16.1 COMPANY SNAPSHOT 177
12.16.2 REVENUE ANALYSIS 177
12.16.3 PRODUCT PORTFOLIO 178
12.16.4 RECENT DEVELOPMENT 178
12.17 MOLSON COORS BREWING COMPANY 179
12.17.1 COMPANY SNAPSHOT 179
12.17.2 REVENUE ANALYSIS 179
12.17.3 PRODUCT PORTFOLIO 180
12.17.4 RECENT DEVELOPMENTS 181
12.18 MOLSON COORS BREWING COMPANY 182
12.18.1 COMPANY SNAPSHOT 182
12.18.2 REVENUE ANALYSIS 182
12.18.3 PRODUCT PORTFOLIO 183
12.18.4 RECENT DEVELOPMENTS 184
12.19 MAST-JaGERMEISTER SE 185
12.19.1 COMPANY SNAPSHOT 185
12.19.2 GEOGRAPHICAL PRESENCE 185
12.19.3 PRODUCT PORTFOLIO 186
12.19.4 RECENT DEVELOPMENTS 186
12.20 SUNTORY HOLDINGS LTD. 187
12.20.1 COMPANY SNAPSHOT 187
12.20.2 REVENUE ANALYSIS 187
12.20.3 PRODUCT PORTFOLIO 188
12.20.4 RECENT DEVELOPMENTS 189
12.21 THE WINE GROUP 190
12.21.1 COMPANY SNAPSHOT 190
12.21.2 GEOGRAPHICAL PRESENCE 190
12.21.3 PRODUCT PORTFOLIO 191
12.21.4 RECENT DEVELOPMENT 192
12.22 TREASURY WINE ESTATES 193
12.22.1 COMPANY SNAPSHOT 193
12.22.2 REVENUE ANALYSIS 193
12.22.3 PRODUCT PORTFOLIO 194
12.22.4 RECENT DEVELOPMENTS 195
12.23 WILLIAM GRANT & SONS LTD. 196
12.23.1 COMPANY SNAPSHOT 196
12.23.2 GEOGRAPHICAL PRESENCE 196
12.23.3 PRODUCT PORTFOLIO 197
12.23.4 RECENT DEVELOPMENT 198
13 RELATED REPORTS 199
